THE PETER J - St. John's University
Yuping Liu, “The Long-Term Impact of Loyalty Programs on Consumer Purchase”, Journal of Marketing Research, Vol. 71 (Oct. 2007), pp. 19–35. Byung Chul Shine, Jongwon Park, and Robert S. Wyer Jr., “Brand Synergy Effects in Multiple Brand Extensions”, Journal of Marketing Research, Vol. XLIV (Nov. 2007), pp. 663–670. ................
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