I. Title of Proposed Project - SDSU
Vaughn, Richard (1980), “How Advertising Works: A Planning Model,” Journal of Advertising Research, 20, 5, 27-33. Yoon, Sung-Joon and Soo-Ho Kim (2001), “Is the Internet More Effective Than Traditional Media? Factors Affecting the Choice of Media,” Journal of Advertising Research, (November/December), 53-60. ................
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