A decade of research - Deloitte United States
10TH ANNIVERSARY EDITION
Tech Trends 2019
Beyond the digital frontier
EXPERIENCE & DIGITAL REALITY
Asset
intelligence
Industrialized
crowdsourcing
Information
management
Applied
mobility
User
engagement
User
empowerment
Social business
Gami?cation
goes to work
Wireless
and mobility
User
engagement
Social
computing
Gami?cation
ANALYTICS & COGNITIVE
Social
reengineering
by design
Information
automation
Geospatial
visualization
Mobile only
(and beyond)
Capability
clouds
Big data
goes to work
Hyper-hybrid
cloud
Finding
the face of
your data
Cloud
orchestration
Ampli?ed
intelligence
Ambient
computing
AR and VR
go to work
Cloud
revolution
Cognitive
analytics
Wearables
Dimensional
marketing
BLOCKCHAIN
Real
analytics
Visualization
Enterprise
mobility
unleashed
Digital
engagement
Social
activation
CLOUD
API economy
Industrialized
analytics
Internet
of Things
Mixed reality
2019
2018
2017
2016
2015
2014
2013
2012
2011
2010
Beyond
marketing
No-collar
workforce
Blockchain to
blockchains
NoOps in a
serverless world
Reengineering
technology
CIO as venture
capitalist
Exponentials
Business
of IT
CIO as
postdigital
catalyst
Measured
innovation
Real-time
DevOps
IPv6 (and
this time we
mean it)
Virtualization
CORE
Reimagining
core systems
Best-of-breed
enterprise
applications
Risk
implications
Core
renaissance
Reinventing
the ERP
engine
Risk
implications
Risk
implications
Risk
implications
Risk
implications
In-memory
revolution
The end of the
¡°death of ERP¡±
CIOs as
revolutionaries
CIO operational
excellence
The new
core
Autonomic
platforms
Softwarede?ned
everything
CIO as chief
integration
o?cer
IT worker of
the future
DevSecOps
and the cyber
imperative
Inevitable
architecture
IT unbounded
Rightspeed IT
Social impact of
exponentials
BUSINESS OF TECHNOLOGY
AI-fueled
organizations
Connectivity
of tomorrow
Exponentials
watch list
Value-driven
application
management
Intelligent
interfaces
Blockchain:
Trust economy
API
imperative
Trending the trends: A decade of research
Exponential
technology
watch list
Design as
a discipline
Everythingas-a-service
Enterprise
data sovereignty
Digital reality
Exponentials
Blockchain:
Democratized trust
Dark
analytics
Machine
intelligence
No such thing
as hacker-proof
Outside-in
architecture
¡°Almostenterprise¡±
applications
Services
thinking
Digital
identities
Cyber
intelligence
Cyber
security
RISK
Cyber
security
Technical
debt reversal
Contents
Introduction | 2
Macro technology forces at work | 5
AI-fueled organizations | 19
NoOps in a serverless world | 39
Connectivity of tomorrow | 57
Intelligent interfaces | 71
Beyond marketing: Experience reimagined | 89
DevSecOps and the cyber imperative | 103
Beyond the digital frontier: Mapping your future
Authors and acknowledgments
| 132
| 119
Tech Trends 2019: Beyond the digital frontier
Introduction
L
OOKING back a decade to headlines of the day, we are reminded how at that now-distant moment much
of the world was still grappling with a cataclysmic recession. In the technology sector, Oracle announced
it was acquiring Sun Microsystems.1 Apple was gearing up to launch the iPad? mobile digital device,2 and
a mean-spirited worm called Stuxnet was changing the rules of cybersecurity.3
At this same time, a small number of dedicated tech enthusiasts at Deloitte Consulting were preparing to
launch our firm¡¯s first annual Tech Trends report. Though this freshman effort was only one-third the length
of subsequent Tech Trends publications, it effectively captured the awe that we and our clients felt about the
incredible pace of technology-driven change underway¡ªand the profound impact that change was having on
business. This report featured chapters on cloud, cybersecurity, the Internet of Things, mobile¡¯s looming impact on the enterprise, and user-centered design¡ªall topics that at the time felt overwhelming and fantastical.
Interestingly, many of the things that seemed so incredible 10 years ago are now foundational.
Looking back, we can see the value these emerging innovations offered; in the moment, their promise
seemed less clear. It is, therefore, remarkable how quickly organizations across industries and regions navigated the so what? and now what? for these trends and went on to successfully traverse the new digital
landscape.
This journey from uncertainty to digital transformation informs our latest offering, Tech Trends 2019:
Beyond the digital frontier. A persistent theme of every Tech Trends report has been the increasing, often
mind-bending, velocity of change. A decade ago, many companies could achieve competitive advantage by
embracing innovations and trends that were already underway. Today, this kind of reactive approach is no
longer enough. To stay ahead of the game, companies must work methodically to sense new innovations and
possibilities, define their ambitions for tomorrow, and journey beyond the digital frontier.
But the question remains: How can we sense and act upon a future that remains unclear? The good news
is that much of the tech-driven disruption each of us experiences today¡ªand will likely experience going forward¡ªis understandable and knowable. Today, the most promising technology trends are grounded in nine
powerful macro forces that form the backbone of technology innovation, past and present. In chapter 1, we
examine how once-disruptive trends such as cloud, analytics, and digital experiences have been embraced to
become foundational components of business and IT strategy. We also discuss how the work of reengineering
technology¡¯s full life cycle, reimagining core systems, and elevating cyber to a strategic function are now
critical elements of digital transformation. And finally, we take a look at three more recent trends¡ªblockchain,
cognitive, and digital reality¡ªthat are poised to become macro forces in their own right.
In the following six chapters, we spotlight emerging technology trends that, over the next 18 to 24 months,
will likely offer new avenues for pursuing strategic ambitions. Three of them spotlight ¡°top of the iceberg¡±
technologies such as AI, intelligent interfaces, and experiential marketing. Three other chapters focusing on
serverless computing, advanced connectivity, and DevSecOps, are more foundational and enabling, though
no less critical to innovation and growth. Those feeling overwhelmed by change may take some comfort in the
2
Introduction
fact that all of these trends are grounded in the nine macro forces. As in chaos theory, patterns and structures
eventually emerge from perceived disorder.
In our final chapter, we try to demystify the future of digital transformation by examining approaches for
turning something seemingly nebulous and uncertain into a process that is measurable and knowable.
So here¡¯s to the next decade of opportunity, whatever it may be. Along the way, embrace that queasy
feeling of uncertainty. Be excited about it. Because what you are actually feeling is tremendous, unimaginable
opportunity. Today, when every company is a technology company and everyone is a technologist, there could
not be a more exciting or opportune time to leave your mark on your company, your industry, and on an entire
world of possibility that awaits just beyond the digital frontier.
Bill Briggs
Scott Buchholz
Global chief technology officer
Emerging Technologies research director and
Deloitte Consulting LLP
Government & Public Services CTO
wbriggs@
Deloitte Consulting LLP
Twitter: @wdbthree
sbuchholz@
1.
Andrew Clark, ¡°Oracle¡¯s takeover of Sun Microsystems comes as surprise to software industry,¡± Guardian,
April 20, 2009.
2.
Tech Trends 2019 is an independent publication and has not been authorized, sponsored, or otherwise
approved by Apple Inc. iPad is a registered trademark of Apple Inc.
3.
Kim Zetter, ¡°How digital detectives deciphered Stuxnet, the most menacing malware in history,¡± Wired,
June 7, 2011.
3
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