Trade shows and craft fairs - Stars and Stripes Tupperware
[pic]
|BUILD YOUR CUSTOMER BASE! |
|[pic][pic] |
|Reach New and Stranded Consumers! |
|[pic] |
|Fairs and special events are an effective way to reach a large number of people in a concentrated time frame. The purpose of |
|entering into such an enterprise is access! |
|Reaching more consumers to recruit, sell and date, filling up your date book and insuring a strong party line up. With planning, it|
|is possible to sell enough of your products to offset your initial investment and to make a profit. However, the best return of |
|your investment is the opportunity to generate a considerable number of leads for new recruits and parties. If your investment in |
|the table or booth is small think more of generating new party chains and new consultants than selling a quick shake to the |
|customer walking by. Think of it this way. You have a limited time to chat with anew customer. Do you want to be talking about a |
|quick shake sale or the great gifts hosts receive and our five star opportunity? |
|Think of the return of your investment = $2.75 profit on a quick shake vs $100+ for a party or lifetime compensation on a new |
|recruit. |
| |
|Use the list below to help you think of ways you can be an entrepreneur in your own business |
| |
| |
| |
|Special Event Ideas! |
|[pic] |
|State Fairs | |Women’s Show |
|County Fairs | |Lifestyle Show |
|Craft Fairs | |Holiday Show |
|Job Fair | |Food Show |
|Church Bazaars | |Trade Show |
|Sidewalk Sale | |Kitchen show |
|Bridal show | |Family Show |
|Boat show | |RV show |
|Home show | |*Please no flea markets |
|A great idea to share |
|A manager did a craft show and her table was right next to another party plan table. This manager came prepared to draw the crowds!|
|She brought her quick chef and chip’n dip bowl. She made batches of salsa all day long. People stopped to see the quick chef spin |
|it’s magic and taste the salsa. Her datings from the day were amazing. The table next to her had a very quiet day! Check with |
|organization that is running your event and see if you can do something similar. |
|Here are some great word choices to try! |
|[pic] |
|Be prepared for these comments: “Wow! Tupperware has really changed over the years!” |
|Your reply: “Yes, we are very proud of the fact that we stay current with today’s trends.” Then show a new concept such as Ice |
|Prisms. |
|“I have cabinets full of Tupperware.” |
|Your reply with a BIG SMILE “Wonderful! What’s something you use the most?” Listen. Then show a product that might be of interest. |
|“I haven’t seen Tupperware in years. I didn’t even know it was still around.” |
|YOUR REPLY: “Well I’m so glad you found us today. I’m __________ (shake hands). I’d love to be your Tupperware connection!” |
|Follow up with, “I’d like to add you to my contact list to keep you updated on new products and specials” as you hand her the |
|registration form. |
|Do not say, “Do you want to sign up or register?” (Why not? It is a YES or NO question ) |
|Remember to end with, “Thank you…for your purchase, for being a Tupperware user, for stopping by.” |
|The goal is to have a conversation to make a connection! Write notes on their slip after They leave the booth to help with your |
|follow up phone call. |
|Preparation is the key to success! |
|[pic] |
|θ 3 weeks before the event: do a supply order of: full line catalogs, monthly flyers, party packet envelopes, shopping order forms,|
|pens and citrus peelers. |
|θ A trip to the copy store to make copies of the door prize coupon. |
|θ Designate a container that you will use to put the door prize coupons in. |
|θ Think of your display! You want it to be new product that just screams “look at me”!! We want the product to be fresh and clean, |
|not tired and worn! |
|θ Tablecloths– Who will supply them? |
|θ You want to be sure that you tablecloths do not detract from your display. |
|θ Clipboards are helpful for customers to use to write on for the door prize coupon. |
|θ Be sure that all your literature is stamped with your name, phone and website address |
|at the event if set a time when you will call them to set up their party! |
| |
|Get ready to see your date book bulge with new business!! |
|Prepare yourself! |
|[pic] |
|Practice your introduction! You have about 10 seconds to 2|Ice Prisms are wonderful show stopper! |
|minutes to attract a person’s attention and communicate |Have them displayed and invite people to touch. |
|with them. |They will not believe it is Tupperware!! |
| | |
|You may wish to say something like: |Date book or an index card with your next available party dates on it. |
| |Set party dates right at the event if set a time when you will call them|
|Would you like to register for FREE Tupperware! We will be|to set up their party! |
|giving away Tupperware at the end of the event | |
| |Helpful Hits |
|Or...compliment their child. Everybody | |
|has cute kids!! It is a great way to start |Put a small flag on the citrus peelers. One side reads |
|a conversation! |your name, phone and website address. The other |
| |side of the flag reads: show special. Place your order in the next 2 |
|Or...if friends are walking together….just say to them: “ |days and receive FREE shipping on your order. |
|How long has been since you have seen Tupperware!” | |
|Or...Come and see our host’s gift for this month”…. |Another idea is on one side of the flag: |
| |Date your party within the next three |
|Show special – date your party today and receive 1 item at|weeks and receive an additional product |
|25% off at your party in addition to all your host gifts |or set of your choice at 25% off |
| | |
| |Your smile attracts people. Make eye contact. Chat as they walk by – you|
| |will pull people over to your booth! People attract more people! Our |
| |kids will have more fun at home than hanging out at the booth! |
| | |
| |[pic] |
| |Trade a catalog for a |
| |name – that is the game! |
|Do’s and Don’ts |
|DO bring catalogs, fliers, hostess and recruiting packets as well as your date book and EXPECT to date events and sign recruits! |
|DON'T just leave the catalogs and information sitting out at your booth. People will come to these events and pick up whatever |
|paper is not nailed down. In their mind, they are doing you a favor by taking your brochure. Your materials cost money and while |
|you don't want to be stingy in handing things out. NEVER give out a catalog without getting a name and phone number in exchange for|
|following up! Here's a possible script to use: |
|Customer - "Can I have a catalog?" |
|YOU - "Sure, I've got them right under my table, do me a favor and fill out this information card while I get it." |
|People will do as they are told honest, they will especially if you say this with confidence, the same way you tell your children |
|to put on their coat and shoes because it's time to leave. |
|DO have some kind of tablecloth or skirting for your display table if none is provided. |
|DON'T use a tablecloth that is wrinkled, stained or uneven at the bottom. This looks tacky and unprofessional. |
|DO wear comfortable shoes and clothes. |
|DON'T wear a tee shirt and jeans. The exception might be if you are wearing a clean nicely pressed logo apron. We recommend a polo |
|shirt or blouse vs. a tee shirt. Dockers are definitely preferable to blue jeans. Remember, you want to look professional, but |
|depending on the event, you don't want to be overdressed (for example, a 3 piece suit at the local YMCA might be overkill). Use |
|your best judgment. |
|DO have some type of information sheet for customers to fill out. The less information a customer needs to fill out the better. |
|Your company probably already has something in print. Having these cards on a clipboard can be helpful. |
|DON'T stand in your booth holding your clipboard. People will run the other direction. You’ll look like those survey people at the |
|mall! |
| |
|Top 10 Ways to NOT Make Friends and Get Leads at Vendor Fairs! |
|10. Dress in sweat shirt and jeans or athletic attire. Try to look like the |
|people attending the event. |
|9. Don’t identify yourself or your company with name tag, tablecloth, banners, or signs. Assume everyone knows you and the company |
|you represent. |
|8. Take as little product as possible. If potential buyers are really |
|interested, they can see it in the catalog. There probably won’t be that many buyers anyway! |
|7. Sit in your chair reading a book, yawning, or with your arms folded across your chest. Don’t smile or seem enthusiastic about |
|being there. |
|6. Be low-key. Don’t show any interest in the people that walk up to your |
|display. If you do decide to talk to them, talk about how disappointed you |
|are in the turn-out, how much your feet hurt, and what you wish you were |
|doing instead. Don’t ask questions to determine their needs and interests. |
|Don’t offer seasonal tips or gift-giving suggestions. |
|5. Explain that your colors are outdated because you haven’t had the chance to get the latest. |
|4. Explain that your catalogs are very expensive and that you can’t afford to |
|give one out. Do offer the small booklet, but explain that you are using up |
|your July flyers before buying more for the holidays. |
|3. Complain about your company policy, your up line, and your boring meetings. |
|2. Don’t be prepared to party plan or give recruiting information. You can |
|always get back to a host or potential recruit later. |
|1. Don’t network with other vendors. After all, they are the competition, and |
|what could you learn from them anyway???? |
|“An Event is only as good as the follow-up” |
|The follow-up part of the special event is the most important part of the whole process. A wealth of business can result from |
|prompt, professional follow-up practices, both in parties and new recruits. |
|Suggestions for achieving good follow-up results: |
|1. Plan your schedule so you can follow-up on leads promptly (within a week). Even though some leads may be viable several months |
|later, prompt follow-up is critical for maximum results. |
|2. For quick mailings, have packets, cover letter, etc. prepared in advance of the event. |
|3. Indicate on the lead slip what information you gave to the person on site so you can personalize the call as much as possible. |
|4. Remember these phone tips when you make the all: |
|Your greeting should always be designated to get a positive response, even if it is “yes” |
|People generally appreciate it when you ask if they had a good time or enjoyed seeing Tupperware at the show |
|When you tell someone the reason you are calling, you open the door. |
|If you did not talk personally to the lead, simply mention anything they checked on the door prize coupon for you reason for |
|calling. |
| |
| |
| |
| |
|More on finding Vendor Fairs in your area |
|ϖ Check with your local chamber of commerce |
|ϖ Check your local newspaper for press releases on upcoming events and call the organizer of the event |
|ϖ When you attend an event (fairs, festivals, etc;) talk to the vendors who are there. Ask them how they found out about the event |
|(for next year) and ask them what other events they will be working in the area this year. |
|ϖ When you are driving, be sure to have pen and paper handy. Often churches, schools and park districts post event information on |
|their signs. |
|ϖ Contact local fundraising organizations (Jr. Women's League, Lion's Club, VFW, etc.) often they sponsor these types of events. |
|ϖ Go online and use “Google” or other search engines using keywords and phrases relating to the specific type of event you are |
|interested in. |
|ϖ Check online with the local TV and radio station web sites. Sometimes these events are advertised there. |
|ϖ Keep your eyes open where ever you go. Remember, organizers of these types of events want people to attend so if they are doing |
|their job properly, they will be advertising with fliers, on local cable TV channels, and with bulletins and press releases. They |
|may have last minute slots available or get your foot in the door for next year. |
|ϖ Who else in your area is a consultant for your company? Check with them and see if they are already working area events and are |
|looking for people to purchase shift time. Consultants who organize particularly long running events (like the state and county |
|fairs or Farmer's Market), usually always need help. |
|Please check all that apply: |Please check all that apply: |
|I’m Interested in: |I’m Interested in: |
| | |
|Hosting a Tupperware Party |Hosting a Tupperware Party |
|Fundraising |Fundraising |
|Selling Tupperware |Selling Tupperware |
|Catalog Party |Catalog Party |
|I need Customer Service for |I need Customer Service for |
|I would like to be emailed all sales |I would like to be emailed all sales |
| | |
|Name |Name |
| | |
|Address |Address |
| | |
|City Zip State |City Zip State |
|( ) ( ) |( ) ( ) |
|Home Phone Work Phone |Home Phone Work Phone |
| | |
|E-mail Address |E-mail Address |
| | |
| | |
|Best Time to Contact |Best Time to Contact |
| | |
|Please check all that apply: |Please check all that apply: |
|I’m Interested in: |I’m Interested in: |
| | |
|Hosting a Tupperware Party |Hosting a Tupperware Party |
|Fundraising |Fundraising |
|Selling Tupperware |Selling Tupperware |
|Catalog Party |Catalog Party |
|I need Customer Service for |I need Customer Service for |
|I would like to be emailed all sales |I would like to be emailed all sales |
| | |
|Name |Name |
| | |
|Address |Address |
| | |
|City Zip State |City Zip State |
|( ) ( ) |( ) ( ) |
|Home Phone Work Phone |Home Phone Work Phone |
| | |
|E-mail Address |E-mail Address |
| | |
| | |
|Best Time to Contact |Best Time to Contact |
[pic]
[pic]
|Before you begin you will need a check list: |
|[pic] |
|Here is a check list of things you need to do before you even get there the more time you have the better. |
|An inventory list of what you will be bringing to sell. List what the retail price|Table cloths, table skirts |
|is and what you will be selling it for. Make sure to put the numbers if items you |Mark Boxes with big maker so you know what’s |
|are bring with you. List 3 of Product number #777 Be sure to have your selling |inside( pack back into those boxes saves time |
|price is Highlighted |next time |
|Leads slips (different color paper if there more than one consultant) Color coding|Risers |
|helps speed clean up at the end. |Props, ribbons, confetti, fruit. Seasonal, or |
|Tickets for drawings (or you can use the lead slips) |theme |
|Party Packets made up ahead of time / both home and book party |Business cards/ holders |
|Extra loose order forms, catalogs and flyers |Sheet protectors for flyers |
|Drawing gifts done up nice in Cellophane |Drawing container for tickets or lead slips |
|Tent cards for pricing |Calculator |
|Signs for cash n carry, recruiting ect… |Date Book |
|Clip boards for customers to have something to lean on |Theme items if it’s a theme a show (props |
|Ink pens |ect...) |
|Tape |Apron |
|Scissors |Name tag |
|Stapler |Small gifts (citrus peelers ect… for placing and|
|Money bag |order or buying from you that day.) |
|Cash and change |Coupons, gift certificates, punch cards |
|Recruiting packets |Display only tent card |
|Bridal show packets |Display demo products (in kit bag) |
|Fundraiser packets |Push pins |
|Food for you to eat while there. Water |door bag hangs |
|Table cloths, table skirts |ballons |
|Mark Boxes with big maker so you know what’s inside( pack back into those boxes | |
|saves time next time | |
|Table cloths, table skirts | |
|Table cloths, table skirts | |
[pic]
|Make sure you have your tables clothes, skirts out first, (this is your store make it look like one) You may have theme. If it’s |
|say a bridal show of course it’s a bridal theme ect… |
|Risers, props, tent cards |
|Set up one of each of what you have to sell |
|Keep it simple don’t over crowd you can always add to the table once something sells You can also say you may have in your stock |
|if its not on the table. |
|Choose the best spot for other items not for sell. Place a tent card that says display only in this area. This can be where your |
|Drawings, Host Gifts and Recruiting and any other info is. Keep this area where you can see it and Customers will notice it first. |
|Place props out around set up place flyers and drawing gifts. |
|Place inventory under tables with the marked side towards you. |
|Place lead slips behind the table with you if you are doing this with more than one consultant a long with your catalogs date books|
|money bag ect... |
|This way you have control of the leads and who gets your catalog. (you don’t want children picking them up for mom or dad you want |
|to get heir name and number if you are giving them a catalog you want something in return.) This way you can take turns with the |
|leads and it ends up being fair to everyone. |
| Sorting Leads |
|As a customer/lead comes to the table ask them if they would like to enter the drawing you can then hand them the info you want |
|them to have along with a lead slip. |
|I like to have bright colors for each consultant lead slip. This will speed up the process when packing up and also you will know |
|who get what leads. |
|Having colored ink does not work as well because you will then need to open every lead to see who’s lead it is. Color coding is a |
|lot faster. |
|Pastel papers sometimes makes it hard to see who’s lead is who’s. |
|Pick bright color papers that are easy to read. Use black or blue ink pens for easier reading. |
[pic]
These are suggestion only you do not have to try any of them
|Redemption Coupons for Catalogs, You can give a refund with there first order. (just like JC Penny does) |
|Door price drawing for anyone who stops by |
|Door price for all paying customers |
|Door price for all Parties dated into your date book that day |
|Door price for signing up to sell |
|Sign up sheet for E-mailing list. ( use the party info sheet) |
|Raffle ( make sure you have what is being raffled in plain view ) |
|Featured product for booking a party. (host gifts ect…) |
|Punch Cards (customer Rewards cards) (Business Cards Size) |
|Sign for today only, sign up to sell Tupperware (your wording for what ever you want to offer) Or if your focus in on parties, |
|custom kitchens, ect… |
|Tickets for every dollar sold drawing. (offer a surprise pack) |
|Invitations to hand out to next meeting. |
|Bring a friend that loves Tupperware that may help you if you are alone you may end up recruiting them. |
|Bring a consultant to train how to do a show, fair, ect… let them help you give them some leads or Tupperware for their kit. You |
|don’t have to have the consultant there all day just an hour or two. This is training so they get the idea how to do this in there |
|area. (Just suggestions if you plan on inviting one have them come to set up and stay. This helps set up faster and she gets an |
|idea of how it should look. Break down is faster because you don’t have as much to take home. |
|Birthday Club, Preferred Hostess Club, Frequent Buyer Club |
|Bring a few cash n carry items small items that you can group easily in a basket or mega bowl. (Space Saver) You may just want to |
|put one together as a gift, wrap in cellophane place on table with a tent card with price. Today only. $2. to $5.00 items. I like |
|to do this to re-coop my table cost and gas money. You want to make it easy for them to buy and give up their money for 2 or more |
|of these. Bring a tub filled so you can have plenty or if you don’t have enough of one item bring several items |
|Grab Bags You can do these at low cost also $5.00 to $10.00 Another tub will be need for these. Remember how much room you have. |
|If its only a 8 ft table? Or… do you have a 10 by 10 ft area places to hide your tubs and kit bags. |
-----------------------
Go where the People are!
................
................
In order to avoid copyright disputes, this page is only a partial summary.
To fulfill the demand for quickly locating and searching documents.
It is intelligent file search solution for home and business.
Related download
- trade shows and craft fairs stars and stripes tupperware
- davidson farmer s market vendor application 2009
- registration contract
- exhibitor vendor invitation letter bcbsil
- 2 project management stratis health
- atlanta merchants association
- rural mountain producers exchange inc
- cs porter holiday art fair
- c o howell area chamber of commerce
Related searches
- craft fairs and festivals
- stars and stripes archives vietnam
- stars and stripes 1968 vietnam
- stars and stripes newspaper vietnam
- stars and stripes vietnam 1969
- pacific stars and stripes archives
- pacific stars and stripes 1969
- stars and stripes archives 1968
- art and craft fairs 2020
- 1967 stars and stripes pictures
- stars and stripes europe archives
- european stars and stripes archives