The End(s) of Marketing - University of Virginia
Wilkie, William L. and Elizabeth S. Moore (1999), “Marketing’s Contributions to Society,” Journal of Marketing, 63 (Special Issue on Fundamental Issues and Directions in Marketing), 198-218. Zuboff, Shoshana. and James Maxmin (2002), The Support Economy: Why Corporations Are Failing Individuals and The Next Episode of Capitalism, New York ... ................
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