JOB DESCRIPTION
JOB DESCRIPTION/ PERSON PROFILE
|JOB TITLE |Marketing & PR Manager |
|DEPARTMENT/ |Sales |
|ROLE LOCATION |Kempston, England |
|REPORTS TO |Sales Director (or as designated) |
|JOB PURPOSE/ DIMENSIONS: |
|Promote FLI Energy’s brand, business, services & achievements to target markets and potential customers across UK & Ireland. |
|Manage marketing plans and activities. Produce and deliver marketing material. |
|Deliver suitable commercial return upon marketing/ PR investments made. |
|KNOWLEDGE, EXPERIENCE & QUALIFICATIONS: (Required) |
|Proven marketing background in the technical, engineering, construction or environmental sector (ideally Anaerobic Digestion/ Biogas/ |
|Biomass/ Renewable energy construction/ Power generation) |
|Broad range of marketing communications experience |
|Technically ‘savvy’: able to understand, market and convey e.g. engineering technology, biological process, technical service offerings and |
|benefits |
|Flexible and capable in communicating effectively and working across a range of target audiences and stakeholders, objectives, levels of |
|technical understanding and drivers/ interests |
|Familiar and confident in liaising with ‘trade’ publications/ editors: understands how to leverage PR, gain coverage, be published and |
|featured, news, advertorial, paid advertising space |
|Capable hands on deliverer of PR/ marketing communications |
|Adept at seeking, recognising and broadcasting ‘stories to tell’, having an eye and ear for news opportunities |
|Competent and knowledgeable in SEO and online presence |
|Effective industry/ trade conference and exhibition events coordination e.g. stands, promotion, collateral, speaker slots |
|Good understanding of the renewable energy sector |
|Commercial acumen |
|Awareness of decisions, impacts and timing |
|IT skills and wherewithal |
|Holds relevant qualifications that are necessary to fulfil duties & accountabilities: |
|Marketing or related Degree (or equivalent) |
|Full valid driving licence (to drive in the UK) |
|REPORTING RELATIONSHIPS: |
|No direct reports. Support and link closely with Sales/ Business development to produce results. Regular liaison with sales, operations, |
|engineering colleagues along with industry contacts and key service partner/ suppliers. |
|TYPICAL DUTIES: |
|Manage, coordinate and ‘hands on’ deliver marketing & PR activities |
|Manage and liaise with our external PR agency |
|Make effective marketing plans and tactics. Design and deliver integrated activities |
|Bring creative approach that is suitable, positioned and relevant to the audience, objective and situation. Express complexity in an easily |
|understood manner |
|Progressively add value to and gain return upon marketing/ PR approaches |
|Manage, plan and agree an effective marketing mix and relative priorities across channels, online and offline presence |
|Build FLI Energy brand and image working alongside and mindful of FLI group’s guidelines |
|Manage online presence, including effective SEO, realistic level of network updates and feeds, updated website content |
|Produce collateral |
|Write technical articles, general releases and content |
|Manage, coordinate and deliver refreshes and updates of brochures, stands, banners, signage, clothing etc. |
|Coordinate and enable opportunities for PR/ ‘positive press’ |
|Ensure online and offline communications are visible and effective |
|Interact, coordinate and manage specialist agencies and external suppliers |
|Conduct research and reviews, as required |
|Travel across UK & Ireland whenever required to understand and maximise newsworthy marketing/ PR opportunities |
|Work alongside colleagues in Sales/ business development activities and Operations/ Engineering for positive results |
|PERSON PROFILE: |
|Required: |
|Enthusiastic, Self-motivated & Flexible |
|Good Communicator & Relationships Builder |
|Organised/ Completer-finisher |
|Attention to detail |
|Technically Minded |
|Willing to travel across UK & Ireland |
|ACCOUNTABILITY/ DECISION MAKING AUTHORITY: |
|Marketing/ PR plans, activities and releases in line with Sales Director/ board guidelines, direction and approval. |
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