Senior Marketing Specialist - ABET accreditation

Senior Marketing Specialist

SUMMARY: The Senior Marketing Specialist is responsible for ensuring the strategic alignment between the organization's goals and the development of marketing campaigns to meet those objectives. This role requires a deep understanding of digital marketing and the key performance indicators used to track specific channels including web, social, paid search, SEO, email, etc.

Working with the Communications & Marketing (MarCom) team and the external web developers, the senior marketing specialist will set up and integrate analytics into our website and analyze reporting data to provide insights that drive business decisions. In addition, s/he will work with content authors, ensuring delivery of compelling marketing assets implemented to meet strategic priorities and the tactical needs for promoting ABET's services and offerings. Marketing assets include such deliverables as promotional material, advertising (print & online) collateral, direct marketing emails, video, photography, etc.

The Senior Marketing Specialist will report directly to the Chief Marketing Officer (CMO).

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

? Lead projects to develop marketing campaigns, brand collateral, and long-term strategies ? overseeing the work of external consultants, including web developers, videographers and online platform vendors

? Manage brand resources and processes to enable consistent brand delivery, i.e., message frameworks, visual assets, key terminology, accurate data and highlights

? Track and measure the effectiveness of marketing efforts and strategies

? Perform extensive quantitative and qualitative market research to implement datadriven marketing campaigns and meet organization-wide strategic goals

? Work closely with CMO to support the organization's growth by developing content marketing and demand generation strategies that drive awareness and engagement with the ABET brand

ABET IS AN EQUAL OPPORTUNITY EMPLOYER

Senior Marketing Specialist_ABET_web

? Responsible for the development and implementation of strategic and external events calendar to drive awareness with new prospects and accelerate existing opportunities

? Investigate and foster engagement with new stakeholders - institutional representatives, students, and emerging disciplines

? Provide insight and analysis on the value and potential ROI of new marketing platforms and emerging marketing channels

? Responsible for overarching strategy of the ABET corporate website, including UX, design, SEO and content development. Collaborates closely with web development to optimize website content and conversions

? Work with Marketing Coordinator to develop a centralized marketing calendar to include spotlight articles, social media and email campaigns, overseeing their full life cycle, including: creative/copy development, data segmentation, and reporting/analysis

? Work with other members of the MarCom team to organize ABET's presence in external functions and outreach campaigns. Create and supply marketing collateral, merchandise and promotion collateral to each event, measuring and evaluating impact on recruitment and brand awareness

SUPERVISORY RESPONSIBILITIES: None

QUALIFICATION REQUIREMENTS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The required skills listed below are representative of the knowledge, skill, and/or ability required.

EDUCATION and/or EXPERIENCE: ? Bachelor's degree in Marketing/Communications/Public Relations/Business or a

related discipline ? 4 - 6 years of marketing, consulting, and/or agency experience ? Experience in branding and B2B marketing ? online and live ? highly desired ? Solid experience in market research, analytics, and segmentation ? Experience working with C-suite executives ? Graphic design experience desirable: Adobe InDesign, Photoshop, Illustrator

REQUIRED KNOWLEDGE, SKILLS AND ABILITIES:

? Previous experience with HubSpot, Salesforce or other content management system (CMS) is required.

? Experience working with content management systems (CMS), preferably WordPress ? Knowledgeable about social media channels (blogs, LinkedIn, Twitter, others) and

capable of effectively leveraging them for content.

ABET IS AN EQUAL OPPORTUNITY EMPLOYER

Senior Marketing Specialist_ABET_web

? Knowledge of HTML, CSS, and JavaScript, good understanding of web based and online marketing strategies as well as organic search, keyword optimization and reporting metrics.

? Knowledge about higher education and/or professional associations/nonprofits a plus

? Exceptional writing, editing, proofreading, and research skills ? Project management experience is an advantage ? MS Office proficient, Excel and PowerPoint ? Strong interpersonal and client relations skills ? Team player who can build strong relationships with different teams to plan and

execute email campaigns and oversee their full life-cycle, including: creative/copy development, data segmentation and reporting/analysis ? Ability to exercise judgment within defined procedures and practices to determine action ? Entrepreneurial, outside-the-box thinker ? Goal, detail, and results-oriented; extremely organized; and motivated ? Ability to multi-task and prioritize a must

PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to walk and sit. The employee is occasionally required to stand; sit; reach with hands and arms; and stoop, kneel, or crouch.

Occasional travel including overnight stays may be required.

The employee must occasionally lift and/or move at least 40 pounds. Specific vision abilities required by this job include close vision.

WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The noise level in the work environment is usually quiet.

To apply please send cover letter and resume to HREmail@

ABET IS AN EQUAL OPPORTUNITY EMPLOYER

Senior Marketing Specialist_ABET_web

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