Job Description - Digital Marketing Specialist

[Pages:1]Job Description - Digital Marketing Specialist

General Description The Digital Marketing Specialist is responsible for the development and execution of marketing communications and digital content that support the objectives of the Knit-Rite brands. This includes web content, search engine marketing (SEM), search engine optimization (SEO), and account management of Amazon and other marketplaces. This position reports to the EVP Marketing and will be responsible for planning, creating, and executing cost effective digital marketing programs and communications that drive sales and support the customer journey.

Duties/Responsibilities ? Develop and execute plans to achieve marketplace sales targets ? Create and maintain product listings on Amazon and other marketplaces ? Manage and maintain product pricing and marketing strategy across all marketplaces ? Manage inventory for marketplaces including product fulfilled by company and by Amazon ? Provide forecasting recommendations to assist in production planning ? Work with the warehouse team to ensure smooth delivery for fulfillment by managing shipping prep tasks including entering orders, creating labels, and setting ship dates ? Propose and help implement marketing programs and promotional campaigns on marketplaces ? Manage marketplace customer service related issues or questions and ensure timely response and resolution ? Provide monthly and quarterly marketplace sales reports to management team and key managers ? Monitor, identify, and develop strategies to effectively compete with category sellers and brands on marketplaces ? Provide monthly analytic reports with recommendations specific to driving and optimizing traffic, behavior, campaign response, keyword research/analysis, SEO, and SEM opportunity ? Work with marketing team members in the development of content for brands' Web sites including copy, merchandising, banners, and promotions ? Develop and manage efficient procedures and workflows for the digital content life cycle, including creation, approval, revision and removal ? Manage PPC advertising campaigns within approved budget ? Review new technologies to keep the company at the forefront of developments in digital marketing ? Stay current with marketplaces and trends to ensure top rated seller status ? Attend IRCE, Prosper or other industry conferences/tradeshows ? Other duties and projects as assigned

Qualification Requirements ? Bachelor of Science in Marketing, Business or related field or equivalent experience ? Minimum 2 years of experience in a similar digital marketing role ? Amazon seller experience strongly preferred ? Excellent project management skills, with a demonstrated ability to consistently prioritize and manage multiple tasks ? Outstanding communication skills across numerous platforms including written, verbal and multi-media ? Strong understanding of current online marketing concepts, trends, strategies and best practices ? Demonstrated experience defining and adjusting digital marketing plans and/or strategies based on analytic results ? Proficiency in Google Analytics required ? Proficiency in Microsoft Office suite required ? Proficiency with different social media platforms and a proven track record building B2B brands via Facebook, Twitter, Instagram and LinkedIn is a plus ? Willingness to assist customers in resolving their issues, meeting their expectations, and providing 100% satisfaction ? Highly motivated and can work independently, detailed oriented, organized and efficient ? Team player; ability to work well and be flexible within marketing team and other departments ? Creative problem solver, passionate about winning and achieving results

Mental/Physical Demand Strong color perceptions/comprehension, graphics composition skills, verbal composition skills, reading and writing simple and complex copy. Multiple projects on critical deadlines. Wide degree of creativity and latitude is expected. Repetitive motions.

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