Marketing Management, 14e
However, given the breadth, complexity, and richness of marketing, as exemplified by holistic marketing, these 4 Ps are not the whole story anymore. Updating them to reflect the holistic marketing concept, researchers in this field arrived at a more representative set that encompasses modern marketing realities: people, processes, programs, and ... ................
................
To fulfill the demand for quickly locating and searching documents.
It is intelligent file search solution for home and business.
Related searches
- what is marketing management process
- marketing management pdf lecture notes
- the marketing management process quizlet
- marketing management pdf
- marketing management process example
- marketing management process steps
- quizlet marketing management kotler
- importance of marketing management pdf
- strategic marketing management pdf notes
- strategic marketing management definition
- marketing management pdf free download
- strategic marketing management lecture