PDF social media has on building your business. LinkedIn, etc ...

[Pages:49]How are REALTORS® using social and digital media to build their businesses?

Q1 Do you use social media (Facebook, Instagram, Twitter, YouTube, LinkedIn, etc)? If "yes," choose one of the following to describe the value

social media has on building your business.

Answered: 652 Skipped: 0

Distinct measurable...

Hit or miss outcomes

Insignificant return on... Jury is still out on this No, I do not use social...

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

ANSWER CHOICES Distinct measurable outcomes on a continuing basis Hit or miss outcomes Insignificant return on investment Jury is still out on this No, I do not use social media to build my real estate business. Let's go to the next section, "Digital Media in the Real Estate Sphere" TOTAL

RESPONSES 16.10% 105 27.91% 182 10.12% 66 35.58% 232 10.28% 67

652

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How are REALTORS® using social and digital media to build their businesses?

Q2 How much time do you currently commit to social media each week?

Answered: 506 Skipped: 146 Less than one

hour 1 to 2 hours

3 to 4 hours

5 to 6 hours

7 to 8 hours

More than 8 hours 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

ANSWER CHOICES Less than one hour 1 to 2 hours 3 to 4 hours 5 to 6 hours 7 to 8 hours More than 8 hours TOTAL

RESPONSES

10.08%

51

29.25%

148

28.06%

142

15.61%

79

8.10%

41

8.89%

45

506

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How are REALTORS® using social and digital media to build their businesses?

Q3 Looking toward your next fiscal calendar year, do you believe you will commit more or less time to social media as a component of your marketing strategy?

Answered: 506 Skipped: 146

More

Less

No change

Not sure

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

ANSWER CHOICES More Less No change Not sure TOTAL

RESPONSES

63.24%

320

2.57%

13

16.80%

85

17.39%

88

506

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How are REALTORS® using social and digital media to build their businesses?

Q4 What percentage of your current marketing budget is dedicated to social media?

Answered: 506 Skipped: 146

Zero

Less than 5% Between 6% and

10% Between 11%

and 25% Between 26%

and 50% Between 51%

and 75% All of my

budget 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

ANSWER CHOICES Zero Less than 5% Between 6% and 10% Between 11% and 25% Between 26% and 50% Between 51% and 75% All of my budget TOTAL

RESPONSES

23.91%

121

34.19%

173

15.22%

77

11.26%

57

10.08%

51

4.35%

22

0.99%

5

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How are REALTORS® using social and digital media to build their businesses?

Q5 What is your monthly budget for social media spending?

Answered: 506 Skipped: 146

$1 - $100

$101 - $500

$501 - $1,000

More than $1,000

Does not apply 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

ANSWER CHOICES $1 - $100 $101 - $500 $501 - $1,000 More than $1,000 Does not apply TOTAL

RESPONSES

54.15%

274

23.12%

117

1.98%

10

0.59%

3

20.16%

102

506

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How are REALTORS® using social and digital media to build their businesses?

Q6 Looking toward your next fiscal calendar year, will the dollars you commit to social media outreach increase or decrease?

Answered: 506 Skipped: 146

Increase

Decrease

No change

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

ANSWER CHOICES Increase Decrease No change TOTAL

RESPONSES

58.10%

294

3.16%

16

38.74%

196

506

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How are REALTORS® using social and digital media to build their businesses?

Q7 How many years have you used social media to grow your real estate business?

Answered: 506 Skipped: 146

Less than two years

Between 2 to 4 years

Between 5 and 7 years

More than 8 years

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

ANSWER CHOICES Less than two years Between 2 to 4 years Between 5 and 7 years More than 8 years TOTAL

RESPONSES

78.66%

398

13.04%

66

4.55%

23

3.75%

19

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How are REALTORS® using social and digital media to build their businesses?

Q8 Here are some of the more popular social media sites used by REALTORS?. Which, if any, are MOST effective at building your

business? (Select all that apply.)

Answered: 506 Skipped: 146

Facebook Google+ Instagram LinkedIn Pinterest

Reddit Snapchat

Twitter YouTube None of the

above Other (please

specify) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

ANSWER CHOICES Facebook Google+ Instagram LinkedIn Pinterest Reddit Snapchat Twitter

RESPONSES

90.91%

460

11.46%

58

49.41%

250

44.47%

225

7.31%

37

1.19%

6

5.14%

26

13.44%

68

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