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PASSIVE INCOME CREATION HANDOUTS AND WORKSHEETS

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Bill O’Hanlon, Possibilities, 223 N. Guadalupe #278, Santa Fe, NM 87501 USA, 505.983.2843, website: ; PossiBill@

Other websites of Bill’s to check out if you are curious:









You are also invited to join Bill’s free email newsletter list. Type this link into your web browser:

Or just visit and click the signup link there. You will get free gifts (an ebook and a set of handouts) for signing up.

Note: These are fairly new handouts. If you find typographical or grammatical errors in them, they're here for a purpose. Some people actually enjoy looking for them and I strive to please as many people as possible. Seriously, let me know if you spot one and I’ll correct it.

Table of Contents

Table of Contents 2

P.A.S.S.I.V.E.: An easy to remember acronym to give you an overview 5

DIGITAL PRODUCT OPTIONS 6

EBooks 7

Creating e-books 7

EReports or Tips EBooklets 8

Pricing? 9

Selling your ebooks 9

Creating digital audios 11

Pricing? 11

Selling your digital audios 12

Marketing Your Audios 12

Audio product creation checklist 13

Create and sell online audio-visual courses 14

Pricing? 15

Instructions for creating and uploading Online Courses 16

Teleseminar Basics 18

How to Create Teleseminars, Telecalls or Teleclasses 18

Sample Telecall Instructions, Etiquette and Procedures 19

Webinars/Webcasts 20

Webinar/Web Conferencing services 21

Teleseminar Services 24

Video product creation checklist 26

Membership/Continuity Sites 28

Creating physical products 29

CDs/DVDs/Digital audio-video players 29

Print on Demand (POD) books/self-publishing 29

Print on Demand (POD) Publishers 29

PHYSICAL PRODUCT CREATION WORKSHEET 30

SELLING YOUR STUFF ONLINE 31

Setting up your cart 31

E-junkie 32

1Shopping Cart/Web Marketing Magic 32

Sample sequence for Passive Income Creation with details 33

Setting up your first product and selling it 33

ONE PAGE WEB SITES/SALES PAGES 34

Why one page? 34

Elements of a one page website/sales letter 34

GETTING THE WORD OUT/MARKETING 35

The Sales Process Big Picture 36

Four pieces to Internet Marketing Selling Process/Sequence 36

Building an email mailing list 37

Become visible 37

Podcasting 37

Blogging 37

Website 38

Search Engine Optimization (SEO) 38

Teleseminars 38

Webinars 38

Email newsletters/announcements 38

Free bonuses 39

Viral ebooks or videos 39

Paid ads 39

Audios and videos on your website or blog 39

Videos on freestanding websites 39

Comment on others’ blogs or videos 39

Create an email signature that includes your newsletter link and bonus offer 39

YouTube Tips 40

Sales boosters 40

Using Social Media as Marketing Tools 42

MARKETING PLAN WORKSHEET 43

OUTSOURCING 44

Reasons Why Not To: 44

What should you outsource? 45

OUTSOURCING WORKSHEET 48

Autoresponders: Automating email and freeing time 49

Autoresponders 101 49

Autoresponder services 50

Creating a Blog and How to Blog Effectively 51

Benefits 51

Setting it Up 51

Advanced Blogging 51

Article Marketing 52

Podcasting Basics 53

What are podcasts? 53

Three types 53

Easiest way to create 53

More complex 53

Getting sound into your computer 53

Posting on website or podcast hosting service: Gotta put it somewhere on the web 54

Have a website/blog linked to your podcast 54

Get listed and posted on iTunes and other directories 54

Pre-planning your podcast 54

Passive income through affiliate referrals 55

Steps/sequence suggestions for creating passive income 56

The Internet System for Passive Income (iSPI) 57

Steps to building passive income 57

Barriers to Success and How to Overcome Them 59

YOUR PLAN OF ACTION/TIMELINE 60

NICHE DISCOVERY/CLARIFICATION WORKSHEET 61

PRODUCT BRAINSTORMING SHEET 62

MARKETING BRAINSTORMING SHEET 63

ONE PAGE WEBSITE CHECKLIST 65

SITES TO VISIT/THINGS TO CHECK OUT AND THINGS TO REMEMBER 66

TO DO LIST/ACTIONS TO TAKE 67

P.A.S.S.I.V.E.: An easy to remember acronym to give you an overview

Products – You’ve got to have stuff to sell. The best stuff is digital, but you can create passive income with physical products as well

Allies/assistants – You probably won’t be able to pull this off all alone. You’ll need technical helpers and live presence assistants or virtual assistants. Assemble a great team and your personal supporters or mentor or coach.

Set up automated systems of sales, marketing, order-taking and order fulfillment

Social networking – Use free online social networking tools like Facebook, Twitter, YouTube, LinkedIn and others to broaden your network. Develop your offline social networks too.

Internet tools and presence – The web will constitute the heart of your marketing and automating.

Videos – Very effective communcation and marketing tool. Master videos and you will be far ahead of others who don’t use them yet.

Execute – Don’t just dream. Do. Web years are like dog years. Things move fast. Ready, aim, fire. Just do it. Fix it in the mix.

DIGITAL PRODUCT OPTIONS

“One of the secrets of success for the lazy person? It’s the opposite of the long-time commercial establishment’s motto for success: No location, no location, no location.” –Bill O’Hanlon

Here is a list of the typical digital/online products and services that you can sell:

E-books

E-reports

Kindle books/ebook reader books

E-Mail tips (like the one you are reading now!)

Digital audios

Digital videos

Membership sites

Teleclasses/telecalls

Telephone/Skype-based coaching

Web-based courses

iPhone apps/software

Value tip: People like to consume stuff in different forms. Use your time more efficiently and satisfy customers by offering the same content in multiple forms.

Value tip: Don’t have products yet and want to start making passive income right away? Sell someone else’s products as an affiliate. Or find an old book that is in the public domain (out of copyright- 70+ years in print with no renewal; add some new material-say, an introduction, a commentary or some of your own material) and sell it.

Value tip: What should you be selling? According to Marci Shimoff, bestselling author and speaker, people want three things:

1. Knowledge

2. Inspiration

3. Tools/Tactics/Technique

You can remember this with the simple mnemonic: KIT.

EBooks

Ebooks are short books in digital and downloadable form you sell and deliver over the web. People read them on their computers, print them out and read them, or read them in e-readers (like the iPhone, the Kindle or Sony Reader). They are fast and easy to create. They are easy to deliver. You can see and download an example (for free) on my website: .

Creating e-books

Creating e-books is one of the quickest and easiest ways to get started creating and selling digital products. While ebooks don't yet sell in the quantities that print books do, they are usually higher profit items and much easier to create and sell. First we’ll cover the mechanics of creating ebooks as I believe it’s important for you to realize how easy the process of creating an ebook can be. Later, I will speak to pricing and the importance of the topic about which you choose to write. Then I’ll get into how to sell your ebook (we’ll cover marketing in another handout).

You begin the process by finding a clearly focused idea for your e-book. You should usually limit your e-book products to books that are short, have high-value information you want to get to people quickly, and people are highly motivated to buy. If the book is longer or the material will be topical and up-to-date for much longer, you would typically channel it in the direction of being a print book.

Next, create a simple and clear outline for the book, as well as a title and subtitle.

Next, write the book in the word processing program with which you are most comfortable. I currently use Microsoft Word.

Then copy the text into a page-formatting program (I use Macs, so I often use their “Pages” page-layout program, but Word is getting more and more sophisticated with each version for Windows and Macs) to make it look more attractive. You could use the original Word file, but it won't look quite as good.

We used to create our own covers, but we are not that great at doing that, so lately we have been hiring someone to create covers for our ebooks. That is fairly inexpensive and results in a lot more professional look I can also use in my sales and marketing process. (I have used Wendy Wood at .) You can just Google the term "create ebook cover" and you will find both programs and people who will help you with this task. You will see many options for doing this. You can also go to Elance () and put in a request for bids. You will find many people willing to create an ebook cover, and who can also format and produce the entire book.

Lastly, turn the book into a PDF. A PDF (short for Printer Description File) is a type of file that can be viewed by essentially every computer on the planet and ensures the book will look precisely like you designed it (in effect, it takes a picture of the book in the form in which you finalize it). Mac users are ahead of the game in this regard, since Macs have an automatic simple process built in to them that easily let you create PDFs from whatever kind of file you have. Just choose Print from the file menu of your word processor and then when the print dialogue box shows up, choose "Save as PDF" by clicking the little PDF button in the lower left hand corner of the Print dialogue window. Newer Windows operating systems, I am told, have a similar process.

Windows users sometimes have this option as well, depending on your machine, but if you don’t, you’ll have to go to a site like to convert their files, which usually only takes minutes and is free.

You could also create your ebook by having some audio transcribed. I sometimes record parts of my talks and have them transcribed. Or interview several people and turn that into an ebook after transcription. Or you might get a telecall transcribed and offer it as an ebook or bonus when you sell the audio.

There are several inexpensive transcription services you can use:







Value tip: Creating an ebook cover for free on the web:



Although you might want to pay and get something really slick. I’ve used Charlie Fish (). Someone I trust recommended Heather Kirk (), Vaughn Davidson (); and Josh Haldeman ().

Value tip: Get your ebooks ready to sell on and for the iPhone and other formats at . You can convert Word files into all e-book formats and also sell your ebooks on their site (you keep 80% of the profits).

EReports or Tips EBooklets

EReports or Tips ebooklets are really short version of ebooks. See a few examples of mine at: . These involve making a list of items and expanding on that list with a sentence or two and perhaps some hot web links. I learned (from Paulette Ensign, a tip and Ereport maven) her formula for creating tips: one sentence starting with a positive verb (an action word) followed by one or two sentences explaining why or how.

The tips or reports are often in the form of:

The top ten reasons why

The top ten myths

50 ways to

50 resources for

25 top sites on

The 20 ways to

15 steps to

3 mistakes that

Secrets of

Pricing?

Pricing your e-book is an art, not a science. The value of your ebook rests in how important the information is to your buyer and how clearly you can communicate that urgency. First, you can sell your e-book for whatever your market will bear and you can only learn what that is by trying out various prices and letting your customers vote with their credit cards. Second, you might be able to charge more than a comparable print book. Why? Because you can deliver the material instantly and it might have more value than a print book because reading the book will create more value than the price the customer paid for it.

For example, if you read and use the material from this handout to create even one digital product and sell it for a profit of more than you paid for the e-book, you will likely perceive it as valuable and worth whatever you invested in it.

If I could convince you the material in this book could be worth more than a thousand dollars to you within a relatively short time and you have not been able to find the information anywhere else, you might be willing to pay a lot for the e-book. I have paid $97 for a short e-book when it contained information I deemed I could use to make back that amount of money in a reasonable amount of time. I have even bought ebooks that contained information I could have gotten elsewhere for free. Why? The authors of the ebooks pulled together information that would have taken me hours to find on my own, so buying the ebook saved me a great deal of effort.

I usually sell my e-books for $50 or less and sell e-reports (shorter, more bullet-based e-books) for $25 or less. Having some inexpensive eReports and other products for $5 and $7 can entice people to “impulse buy” and then help you establish a relationship with buyers who will often end up buying more expensive items from you, like Boot Camps and Intensive trainings, as well as costlier audio, online and video products and coaching.

Selling your ebooks

I use a shopping cart to sell my ebooks. I use WebMarketingMagic, which is a private brand name for a popular shopping cart called 1ShoppingCart. It’s a sophisticated shopping cart that lets me do lots of stuff besides sell things (like set up and send autoresponders, make coupons and bundle products, track my sales, track ad responses and so on). So it is worth it for me to pay a little more than the least expensive shopping carts. Click the link to see it and/or sign up.

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[Please note that this link is my affiliate link, which we’ll discuss in a later handout; but I get a commission if you use this link and sign up for the shopping cart. It doesn’t cost you any more for the service to use the link.)

You can sign up for a free or inexpensive trial of this shopping cart and most others, so there is little risk.

These shopping carts generate little bits of web code you can copy and put on your blog, your website or in an email newsletter.

A less expensive alternative is e-junkie () and PayPal (). If you want to take credit cards, a good option is PowerPay ().

Another option is to sell your ebook on ClickBank ()

There is a $49.95 initial setup fee; standard markup is $1 + 7.5% of the total purchase price; affiliate referrals result in smaller fees. You can have others on the site sell your ebook or other digital products for a cut of the profits (this is called an affiliate relationship). The advantage is you get many others as your salespeople. The disadvantage: You get less per sale. Still, if you don’t have a mailing list or following, this can be a good way to get started and generate some income and a following for future releases and products.

Other similar services:

Selling on Commission Junction



Selling on Clickbooth



Selling on Blish



A service that sells your digital content for a cut of the profits; no fee to upload or list your content; they take their chunk only when they sell it.

Value tip: Don’t call them ebooks or downloadable books. Call them Programs; or Systems; Guides; or Courses.

Value tip: Take a screenshot of a PowerPoint slide that you have created with a nice design and the title/subtitle of your book and your name. Use this as in ads for the book and as the book cover. How do you take a screenshot? Windows: Press the Print window button when you have the slide filling the screen. Or buy SnagIt for Windows (). On Macs: Simultaneously press Command (or Open-Apple)+Shift+4 and then use the target that appears to select the area you want to capture by holding down the mouse button and dragging until the area is highlighted.

Creating and Selling Digital Audio

Creating digital audios

I find creating digital, downloadable audios (they could also easily be turned into CDs) to be the next easiest product category. Because I am an experienced speaker, can think well on my feet, and am knowledgeable about audio (being an amateur musician), perhaps this category is easier for me than it will be for you, but I still think it is pretty easy.

You can create your raw digital audios in three major ways:

1. Record them directly onto a digital recorder. The best ones (for ease of use, and price/quality ratio) as I write this is the Edirol R-09 ($305 USD as this is written at ). This is a small handheld unit with built-in microphones that does a great job recording high-quality digital audio. It uses digital storage cards like a digital camera uses to store the recordings and then you can transfer them to your computer through a USB connector.

2. You can record telephone calls using a free service called (there are many others). They offer free teleconference services and free recordings of those calls you can download from their site after the call as a digital audio. You can record interviews you do with others or for classes and workshops you offer, then make products out of those recordings.

3. Record directly into your computer using the built-in microphone or an external microphone (usually one that connects through a USB connector). You can also record using more expensive microphones using a mixer or digital interface.

Once you capture the audio recording, you will probably have to edit it a bit or add some musical introductions or interludes and for this you will need an audio editing program. There is a free program many use called Audacity (for either Macs or Windows computers), so you might want to try that. I use a simple, inexpensive program for the Mac called Amadeus II (). For online distribution, the best compression setting for balancing size of file and audio quality is 24KBs, MP3.

Once you get the hang of it, editing audio is very much like word processing for sounds. You can cut, you can paste, and you can combine previously separate sections or recordings to make the finished product.

Pricing?

Pricing your audios is an art, not a science. I generally price my audios for about 50 or 75 cents a minute, sometimes less. It really comes down to the value your audios provide, what your competition charges and what your customers are willing to pay. You might try experiments with different prices until you discover your optimum price.

Selling your digital audios

See section on selling ebooks above. The information is the same.

Marketing Your Audios

We’ll cover marketing more in depth in another handout, but you can see one thing I do on this web page:

I put short samples on the page to which people can listen and decide if they want to buy the whole thing. This works pretty well for me.

Value tip: Use music clips at the front and back of your audios to make them sound more professional and appealing. Try or for “royalty-free” music clips. You have to pay for these but have the right to use them forever in anything you want.

Audio product creation checklist

Decide on product focus

Outline product

Decide on audio recording method

Digital recorder

Built-in computer microphone

USB microphone

[Alternate: Transfer already existing audio in from tape recorder from old audio recordings through USB or miniphone connection or from CD]

Get audio editing software

Record or import audio

Edit audio

Add musical intro and outro

Create cover image

Upload audio to shopping cart

Get code for purchase link to put in email, on website or on blog

Put code in email announcement, on website or blog

Create and sell online audio-visual courses

I create online courses that are basically PowerPoint slides with my recorded audio added to each slide. You can watch a sample of one of my courses at:



And another at:



I have created my own courses and had others create them from my material. When others have created them, I don’t know exactly how they have done that. I have provided the slides and separate audio recordings to people who have hosted my online courses and they have hired tech people to turn them into Flash-formatted online courses.

After participating in several of these courses, I decided to create one of my own. I found a program called LecSharePro (). It works with Windows and Macs. If you buy it, here is my affiliate link (). I create a slide program in PowerPoint, taking care that none of the text, text boxes or any other material goes outside the slide borders (this causes LecSharePro to report errors and shut down).

Then I print out the slides (usually six to a page) and, on my Edirol R-09 digital recorder ($305 USD as this is written at ), record an audio accompaniment to each slide explaining and expanding on the content. I transfer the sound files (as MP3s) onto my computer, editing out any mistakes I have made in a sound editing program (I use Amadeus II on my Mac which cost me $25; but Audacity will work on Windows or Mac and is free), adding music to the introduction for the program and each section. Then I open LecSharePro and manually link the audio files to each slide.

Then I choose the Export feature from the File Menu on LecSharePro and export the program as an HTML file. Then I upload that file to my website and create a password protected page to host it on my website that blocks unauthorized users from accessing the course (how to do that is the subject of another handout, which is beyond the scope of this class).

I try to make longer courses into discrete chapters that load from the web faster and allow users to skip around readily to the part of the course upon which they want to focus.

I set up an autoresponder (more about those later) that automatically sends people the username and password they will need to access the course. The autoresponder is set up to be triggered by someone purchasing the course from my shopping cart.

Pricing?

I charge $250USD for one of my online courses and $397 for another. They sell several per month at this point. As my marketing gets better, I anticipate sales will increase, but this level of income is fine for me right now.

Instructions for creating and uploading Online Courses

[Note: I create my courses using PowerPoint and LecSharePro on Macs. You can use Macs of Windows machines to create your course on PowerPoint and LecSharePro. I have included Mac-only instructions for the website design tool and file uploading tool, just so Mac people can do the final steps. If you use Windows, you should have your webmaster upload your files to your site and password protect them; or, if you are savvy enough, duplicate the Mac procedures I specify using Windows resources and tools.]

Create slides. Make sure all the slide boundaries are within the box provided for the slides. If they are at all outside LecSharePro won't allow the program to be rendered. Break the course/slides into lessons.

Record audios to go with each slide, even introductory slides. Add music to the introductory slides for each lesson and last slide in the whole program. [I use an Edirol R-09 digital recorder to record the audios and then edit them using Amadeus II on the Macintosh. Amadeus Pro will allow you to do multi-tracking and better music fade-ins and outs, but is more complex to learn and use.] Number and label each audio to correspond with the slides. Make sure the volume is really good. If it isn't, use the Amplify function within Amadeus II to increase the volume. People can always turn down the audios if they are too loud, but if they aren't loud enough, sometimes they can't turn them up enough.

Use LecSharePro to add the audios to each slide by attaching each audio to each separate slide. [Make sure to quit all Microsoft Office programs before running LecSharePro.] Have LecSharePro render the program into an HTML. This will save each lesson into a separate folder on the desktop. Make sure to name it whatever you would like to call it.

Open LecSharePro Pro. Use the File menu to Open whatever slide program you will use for the specific lesson you want to render into an online version. LecSharePro will ask you if the slides contain Excel Graphs. Answer “No” unless you don't know or it does, then answer “Yes”. Make sure the first slide is selected/highlighted (this should happen automatically, but whatever slide is highlighted will be the one to which the audio will become attached, so make sure. If you mess up, you can delete the audio from that slide and start again. Highlight/select the slide by clicking on it in the bottom window.) Then choose the Audio command and choose Import Audio. LecSharePro will ask you if you want to create an Audio file for this program. Answer Yes. LecSharePro will inform you that it is creating a folder in which it will place the newly created audio/visual lesson. Then the program will ask you whether you want to import an audio for the “Whole Presentation” or “This Slide Only”. Choose “This Slide Only”. Follow this procedure for each slide and audio.

When you have attached audios to each slide, choose Export from LecSharePro's File menu. LecSharePro will prompt you to Save the presentation and click Save. Then a dialogue box will appear. Fill in the name of the program and lesson you are creating, as well as any of the other boxes you want to fill in. Then check the box next to Accessible HTML. Then click Export. Choose a location to put the folder. LecSharePro will warn you that there are already files in the location you are writing to, but don't worry, go ahead and click Save. But for the next lesson, make sure you have renamed the folder [LecSharePro just calls the folder HTML] it created for this lesson or you will write over the lesson. Depending on how big the lesson is and how fast your computer is, rendering this file could take a few minutes. t the end of the rendering process, LecSharePro will tell you "It's Done." Press Okay. When you close out this particular lesson, LecSharePro will ask you to save it again. Do so. Make sure you quit PowerPoint before trying to render another lesson. LecSharePro has opened it to create the lesson.

Use an FTP upload program [I use CyberDuck] to upload the folders to your website. Needed to do so: site address, password and site path [where you want the files to go on your website]. Put the files in the Public_html folder and take note of the names and the pathways of the files. Eliminate all spaces from the file names and pathways names.

Create a Lockdown page to protect course using Rapidweaver [Choose setup and enter the url the lessons are located on at the website.]. This protects all pages after the Lockdown page and requires you to set a username, password and expiration date.

Use the addresses to which you upload the folders and then use Rapidweaver to link to an external page using an offsite page. Rename the page using the i tab; think Search-engine friendly.

Teleseminar Basics

Teleclasses, teleseminars, telecourses and phone consultations are good ways to earn some extra money. Since some people are still intimidated by the Web but everyone knows how to use a telephone, there are few technical barriers to participating in these. You free yourself from having to be in any set location, so you can do your income-producing activity while you are at the beach, on vacation, in your pjs at home or wherever you happen to be. And it will be possible to turn many of your teleclasses into digital products you can sell later. Most calls are between 30 and 90 minutes, but I have done 2-hour calls or webinars. Some classes involve a series of calls over time.

You can use telecalls to build your email mailing list, to let people know and get them excited about some offering you have or to make money directly.

How to Create Teleseminars, Telecalls or Teleclasses

I use an amazing service called InstantTeleseminar (). They offer you a free telebridge line (that is a telephone line that can take up to 250 callers at the same time), tools to record your calls (which you might want to do to create a digital product if the call lends itself to that), and the ability to control various things during the call (like muting, getting questions before and during the call). It costs me a monthly fee but is well worth it for my purposes and uses.

You can have a less sophisticated and more limited service for free teleconferencing service at (there are many others - Google the term “free teleconference”). They offer free teleconference services and free recordings of those calls that you can download from their site after the call as a digital audio. You can record interviews you do with others or for classes and workshops you offer, then make products out of those recordings.

Types of telecalls and teleseminars

Preview calls:

These are usually free calls that are appetizers for some paid calls or courses (whether live, on the phone or the web).

Small group consultation or training:

You could offer supervision or small group trainings through one of these calls.

Record the call and sell or podcast.

Open calls with topic and questions

This is the type of call you were just on.

Record the call and sell or podcast it later.

Sample Telecall Instructions, Etiquette and Procedures

Hi {insert name},

I'm so glad you signed up for my teleclass

{Insert title}

{Insert day and date}

This event will be at ?? PM Eastern Time,

Don't forget time zones!

Your call will be at

8:00 PM Eastern Time

7:00 PM Central Time

6:00 PM Mountain Time

5.00 PM Pacific Time

I'm not smart enough to figure out other time zones so if you are

in Hawaii, Singapore or London you'll have to do it yourself. :)

Here's a tool to help you:

Eastern Daylight Savings time zone: UTC/GMT -4 hours

Here’s another tool:

PHONE NUMBER AND PERSONAL PIN NUMBER

CALL: {Insert phone number for participants}This is most likely a long distance call so use your cheapest calling plan.

{Insert PIN number for participants}: =< followed by # >

You will simply be calling a telephone bridge line to access the Teleseminar. A bridge line is the technology we use to create this giant conference call.

Adhering to the following guidelines will make for the best possible seminar for everyone:

When you call in, you will be prompted for your personal PIN number. Without it you will NOT be able to get on the call. You MUST enter the # sign after your PIN

After you have entered your PIN number and the # sign you will hear either 'music on hold' or other people conversing. I suggest you call in anywhere from 4 minutes to 2 minutes before the hour. We will start promptly at ??? Eastern time.

====================

*** Also, turn off your call waiting if you have it. In most phone systems using *70 prior to dialing will turn it off. It will automatically resume when you hang up.

*** Turn on your mute function if you have it.

How to Get the Most Out of This Teleseminar or Telecall

Here are some tips to keep in mind so you get all the information and ideas you can from this seminar:

=> Plan Ahead -- Go to the bathroom before we start. Have some water and snacks at your work area if you need them. Tell your friends not to call you. Turn off the ringers on your other phones and your fax machine. Ask your spouse or kids to take care of the dog and keep the noise to a minimum. Have extra writing paper and pens handy.

=> Email questions ahead in case you don’t get a chance to ask them – With such a large crowd, you may not get a chance to ask your special question. Emailing it ahead to {insert the email you want questions to go to} might help get it included.

=> Write down ideas -- As we go through the session you may have ideas of how a particular technique could apply to your situation.

Webinars/Webcasts

What is a webinar or webcast?

A meeting that is held online. People attend by computer and can see some content or a person on their computer screen and hear some audio.

I've done both webcasts (more of a one-way teaching or presenting over the web showing slides and talking) and webinars (more interactive; I might still show slides and talk but there is a time for questions - submitted in advance by email; typed in an instant message-type box in the webinar window; or asked over the phone by participants).

And that distinguishes the two: webcasts are one-way; webinars are two-way.

Webinars are getting easier and easier to use and are becoming less and less expensive.

What features are possible in a webinar?

-Slideshows

-Video camera/webcam video of the person leading the webinar

-Possibility of participants asking questions or making comments during the webinar using an instant message-type feature

-File sharing

-Taking instant polls or surveys during the webinar

-Possibility for participants to raise their hands to ask questions or make comments

-Screensharing-the presenter shows his or her computer screen to participants or co-hosts

-Live interactions through audio, video or participants showing their computer screens

-Recording for later use or distribution

There are a number of main uses or purposes for webinars:

1. To build your email list. To do this, ask people to sign up and capture their email. The webinar could be free, low-cost or it could be standard price. But all should be offered with great content (no holding back and saving the "real stuff;" people are paying with their valuable time and attention if not their money). Try all three and find out which works best for you.

2. To generate location-free income. You can do webinars from anywhere you have high-speed Internet access, so you can charge for your information or expertise on webinars.

3. To generate reputation and good will. People will discover who you are and how valuable your information is. They may want to know more (or buy more).

4. To save people travel time and costs.

5. To add a live component to a membership site or mastermind group.

6. To show people how to do certain computer- or web-based tasks or projects.

7. To close a sale.

8. To market a product or service.

Turning webinars or webcasts into income

The way to turn a webcast or webinar into income is to record it and offer it for sale afterward.

To do this, you either need screencast software (Camtasia for Windows; Screenflow or Screenium for Macs) or you need to have a webinar service that allows you to record the webinar/webcast.

You could also put the recorded webinar/webcast up on YouTube or a similar video hosting service to develop your platform or reputation and indirectly profit from the increased exposure.

You could, of course, also offer the webinar as a bonus or free gift to get people to opt-in to your list or buy a product.

Webinar/Web Conferencing services

Here are some web conference services with links.

Netspoke:

one lets you show your screen to attendees, as well as have chat, audio, video and Q&A. You can get a free trial to check it out.

They have a more expensive premium version of this.



WebEx



This one lets you show your screen to attendees, and can be attended on an iPhone. You can get a free trial to check it out.

More advanced and larger meetings can be hosted at their premium version called Training Center:



GotoMeeting/GotoWebinar

GoTo Meeting is for up to 15 participants ($49/mo.) and GoToWebinar can take up to 1,000 ($99/mo). You can get a discount for yearly subscriptions. You can get a free trial to check them out.



*****Conference IQ



See the features below

[pic]

And see Conference IQ’s comparison chart for Webinar services

[pic]



Live broadcast that will show webcam video or screencast/screen sharing. Free. Will record the broadcast.



LiveStream TV

Another live streaming TV service. Free. You can create your own private channel for a cost. Very cool.



****Premium version





Screensharing/broadcasting service.



Teleseminar Services

(Audio and web-based)

*****NConnects

Great, easy-to use controls can increase or decrease host or participant volumes on the fly, can show you who is on the call, can record in high quality, can let participants "raise their hands" and can let host mute or unmute individual participants and hosts. InstantTeleseminar (below) included in the cost of this one.

Instant Teleseminar:

Builds a web page for people to participate/listen via the web, saving you room on the phone (which can take 250 people). Automatically records so if you forget to press record it still handles that for you. You can let participants download files (handouts, slides, etc.) via the web page and give them links to click. Pretty slick and only $49/mo.)



Value tip: Always do a test run of your webinar, webcast or teleseminar service with friends or colleagues before you try your first official and public one to iron out glitches and get comfortable with the operation of the service.

Creating downloadable videos and video screencasts

Videos are both more challenging to create and to edit into their final form. In part because you have to deal with lighting, how you dress and look, as well as video and audio quality. Editing video is more complex as well. The good news is that recent advances in video camera quality and computer programs to capture and edit video have finally made this easily learnable and doable by the average person. Again, I use a Mac for this and recent Mac video programs have finally allowed me to master this process, when before I found it a bit too hard and time-consuming to do much of it.

Online video also has some built-in marketing venues that did not exist several years ago. By now, you have certainly heard of YouTube, Google Video, Yahoo Video and other video services. These services allow anyone to upload and host video for the entire world to see for no charge. You could put short videos on those sites to get known or to give people a sample of longer videos you sell.

Screenshots. There is another type of downloadable video that consists of movies taken of your computer screen while you speak into a microphone and complete certain tasks. This is an excellent way to create video tutorials that you can sell. You can teach people how to use software programs or anything else you can show them on computer. I am planning a series teaching people how to create compelling slides for presentations an using screenshots for that, both video and still pictures of my computer screen to illustrate the methods used. Try Jing for Windows and Macs (), Camtasia for Macs or Windows (); or Screenium () or Screenflow () for Macs.

My favorite in this genre is . It is a series of mind-boggling good Mac tutorials both free and paid. I have also use .

“Video is the future,” is the mantra that Internet experts keep repeating, so it is worth your while to consider this possibility.

Value tip: Go to for free tutorials and many aspects of video (lighting, etc.)

Value tip: Go to to find/hire professional voice talent.

Video product creation checklist

Decide on product focus

Outline product

Decide on video recording method

Digital video camera

Built-in webcam

Slides with voiceover

[Alternate: Transfer already existing video in from VHS/DVD player from old video recordings through conversion machine or through video camera connection]

Get video editing software (built in to Macs; iMovie)

Decide on audio input; external or built-in microphone

Get lighting and background right

Record or import video

Edit video

Add graphics and hot links

Create cover image

Upload video to shopping cart

Get code for purchase link to put in email, on website or on blog

Put code in email announcement, on website or blog

Put video sample on website or blog or YouTube

DIGITAL PRODUCT CREATION WORKSHEET

Here’s my plan for creating my first digital products:

My first or most likely products are:

I plan to

By

To do this successfully, I will need to:

Membership/Continuity Sites

These are monthly subscription sites that offer access to large amounts of high value content.

One can charge from $19.95/month to $2,000/month depending on the value and the customers

Components:

Free training videos, guides, audios

Coaching calls

Networking opportunities between members to share ideas, do joint ventures, build friendships, create a sense of belonging

One-on-one coaching calls with leader(s)/expert(s)

Special exclusive access not granted general public

Physical products (DVDs, print newsletter or tip sheets, CDs, iPods filled with audio/video content; books, etc.)

Give the first month free as a trial, then start to charge.

Make it easy to cancel; no worries about getting ripped off and no complaining members spoiling the atmosphere

Creating physical products

Top recommendation for creating and order fulfillment:

Vervante

CDs/DVDs/Digital audio-video players

Top recommendation ****Kunaki - they will duplicate and ship your CDs and DVDs on demand

; supplies for disc duplication

; complete design and duplication of CDs and DVDs and packaging

Pre-loaded MP3 players

Print on Demand (POD) books/self-publishing

Cover art services: ;

Print on Demand (POD) Publishers

One-off or more



BookMasters



Jenkins Group

400 W. Front St., Suite 4A, Traverse City, MI 49684

800.706.4636;

Information on POD



Fulfillment service (sends your orders out; can do this automatically if you have Web Marketing Magic/)



PHYSICAL PRODUCT CREATION WORKSHEET

Here’s my plan for creating my first physical products:

My first or most likely products are:

I plan to

By

To do this successfully, I will need to:

SELLING YOUR STUFF ONLINE

You will probably need an online shopping cart that will automatically collect money from your sales as well as deliver digital products and confirmations to your customers. Shopping carts are online systems that store your products, receive payments from customers, deliver the products to them and, depending on the cart, automate your marketing process.

Make sure you get a cart that will capture email addresses and organize them for you as well. I had one that didn't capture email addresses and organize them. As a result, I left thousands of dollars on the table over the 10 years I had that shopping cart.

Why did I leave money on the table? Without my customer's email addresses I could not follow-up with other products and services from which they might benefit.

Setting up your cart

If you haven't set up a shopping cart yet, plan on doing so soon. It's a kick to go to sleep and wake up in the morning to discover money was delivered to your bank account overnight from online sales and know you didn't have to put in any time or make any effort to make that money.

When you set-up your cart, you will "upload" (transfer) your digital product to the shopping cart's computers for storage. Once you set up and upload your product on the shopping cart system, the system provides you with little snippets of web (html) code that you or your webmaster can put on or in your blog, your website, or email for your customers to click to buy your product.

When the customer clicks the link, they will then be prompted to put in their payment information (either a credit card or PayPal account). They will then be sent another link or be taken to a page where they can "download" (get the product over the Internet into their computer) the product they just bought.

A few hours or days later, the money they paid for your product, minus a little in processing fees, will be delivered into your bank account (or your PayPal account, depending on how you have configured things).

After the sale, the shopping cart can also send follow-up emails that can answer any questions your customers typically have or stave off any problems by providing the customers with typical problem scenarios and how to resolve them. The system can also do follow-up marketing and sales, offering the customer other products or services that might interest them.

The best shopping cart systems, in my experience and view, are:

1. E-:

2. (also called Web Marketing Magic):

E-junkie

This shopping cart system is very inexpensive to use. It starts at $5 per month for 10 products or less. It's even free for a 1-week trial so you can try it out to find out whether or not it's for you

And you can scale it all the way up to 999+ products for more money - $125/month and up. The system also offers a place for you to market your products on their website and sign up others (as affiliates) to help you sell them in exchange for a cut of the profits.

1Shopping Cart/Web Marketing Magic

I use 1ShoppingCart (actually, I use a private label version - there are many private labels with different names for this service, but they are all exactly the same service). I already have 90+ products I sell, but my cost at e-junkie would be only $25/month as opposed to the cost of a professional account on 1ShoppingCart for $99/month.

This service is a bit harder to learn, but that is in large part because it has many capabilities. It can host your digital (or physical) products, deliver the orders, capture email addresses and contact information from your customers automatically to build a mailing list, create an email list of people who are interested in your products or service, create and deliver email autoresponders, enroll people as affiliates (your salespeople who market and sell your products and services for a but of the profits) and tell you what and when you owe those people payments, send out your email newsletters and give you data on how many people received and opened those emails, create special bundles of products, create and track your advertising and marketing to let you know what is working and what isn't, and create special product discounts.

If you only want to use it to host and deliver your digital products, it's fairly easy to set up and learn, although e-junkie is a bit easier.

Value tip: You can do an end run around the whole shopping cart issue by using services that sell and collect the money for you. You pay a price for this, but it saves lots of time and shortens your learning curve. For example, see - Sell your digital products through this site; no need to set up a merchant account.

Sample sequence for Passive Income Creation with details

Setting up your first product and selling it

Okay, all this can be a bit overwhelming if you’ve never done it or are new to all this. Once you’ve done it a few times, it can become second nature, like most things. So, let me walk you through a possible scenario to creating your first passive income product and getting your first passive income.

1. Register for an email management service (I would choose AWeber:

, Constant Contact () or start with a free account at MadMimi, , for less than 100 names and move up to a paid account as you grow your list). Offer a free bonus (such as a free PDF report or an audio) to people signing up for your email list.

2. Create an opt in box at your email management service to put on your website or your blog (they will give you a snippet of code to put it on your website or blog). Let everyone you can know about your email list. Put it in your email signature; put it on the front page of your website or blog; put it on any written materials you give out (or tell people to go to your website or blog and sign up for the free gift).

3. Get a blog (free software to put on your website at ) or a website (free website building software at and $4.95 /month hosting after 30 day trial; BlueVoda () free software; WebStarts ( starting at $3.94 a month). You'll need this to send people to when they want to sign up for your newsletter or buy your stuff.

4. Schedule a teleseminar. You can do this for free at go for a more deluxe package with more ease of use and reliability at: NConnects . Get someone to interview you or just talk to people about a topic that you are passionate about and know a lot about. You can charge for this call or make it free.

5. When someone registers for the call through your shopping cart, you will now have their email address. Set up a series of automated emails that first give them the call access information (provided by your teleseminar service), then after the call offers to sell them the transcript and/or other products or future teleseminars you have scheduled.

5. Record the call and download the audio file afterwards. Edit it a little, add a little music and you now have your first audio product. Get it transcribed and turn it into a PDF report for about $30-$50 using an overseas transcription service.

6. Sell the call (by putting the product code your get from your shopping cart where you have set up the product and putting that on your website, in an email you send out or on your blog) and/or the transcript after the call to people who were not on the call. Viola! Your first passive income.

7. Now do it again about 100 times. If you sell your calls for $50-$75 after the call (with the value-added transcription and perhaps other bonus incentives) and you sell 10 copies a month, you could be making $500-$750 extra each month with your first product. After you have 10 products, and say you are selling only 5 per month of each, which could turn into $2500 extra per month. Add products and services at many price points. Do phone or Skype coaching. Create videos. Create online courses. Sell email daily tips. The possibilities are wide.

ONE PAGE WEB SITES/SALES PAGES

Why one page?

An old marketing adage is that a confused customer is one who doesn’t buy your stuff. Internet marketers deride the typical website (see mine at ) as “brochure sites,” because they are akin to a professional brochure that informs people about who you are but doesn’t sell anything.

To combat the possibility of confusion and to increase the likelihood of selling things, create a specific website for every product you have. On that site, you have one task and one goal. Inform the prospective customer about who you are, why they should trust you and buy from you, what you are offering and ask them to buy the product/service from you. Then tell them exactly what to do to buy it.

These sites are often called sales letters.

See an example of this at:



Elements of a one page website/sales letter

1. Pre-Lead -The small sentence above the headline in the upper right corner where studies show the eye naturally goes first; this part asks a question to pre-screen and hook likely prospects and customers

2. Headline - The ad for the rest of the ad; its job is to keep the reader reading the rest of the copy

3. Deck - Block text; indented on both sides; smaller typeface; expands on the headline and increases curiosity even more

4. Body - This just means the whole letter or page

5. Subheads - Smaller headlines that separate sections of the sales letter; same function as headlines but to keep people reading the sections

6. Lead - Like the beginning of a letter; Dear _____, if you_____

7. Rapport - Connection; empathy; understanding the prospect/customer and their perspectives and needs and hot buttons

8. Credibility - Why should you trust or believe me?

9. Bullets - Brief statements of benefits, but don't specify, usually, how those benefits will be delivered; keep much of the mystery, but reveal a few things here; bullets can also be in the form of questions

10. Testimonials

11. Value justification

12. Risk reversal - Not only a guarantee, but some discussion of the risk the prospect/customer will take if they don't buy the offering

13. Bonus(es) - Compelling reason to buy now or soon

14. Call to action

15. P.S.

GETTING THE WORD OUT/MARKETING

THE BIG PICTURE

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ATTRACTING AND BUILDING CUSTOMERS THE WEB WAY

Give away free stuff

Viral videos

Viral ebooks

“Ethical bribes” – Valuable free stuff as an incentive to get and stay on your mailing list

Free teleseminars

Free telecalls with experts

Joint ventures

Affiliate relationships

Value tip: Create an easy to remember, say, and spell website (for example: ) that is designed only to capture emails with an opt-in form that has an offer of the free stuff you are offering

The Sales Process Big Picture

Four pieces to Internet Marketing Selling Process/Sequence

[pic]

Finding Prospects and Customers and

Marketing Your Online Products and Services

Building an email mailing list

This is one of the keys to online marketing and sales. Getting people to give you permission to contact them on a regular or infrequent basis. If you don’t have their permission, you are spamming and could get in legal trouble as well as have bad feelings following you.

How do you get people on your email list? The easiest way is to bribe them with something free. When you go to my main website, you will see an offer for an “ethical bribe” of a free set of handouts if you sign up for my email newsletter. I used to offer free copies of my slide presentations after a workshop for those who signed up for my email newsletter.

I also offer free tips for aspiring speakers, would-be authors and so on, on specialized lists on that same page.

I sent out an email to all those lists to advertise telecalls and generally get a good response.

You can also build lists through your blog, your website, your email newsletter and your podcast. You could post free articles on article marketing sites and link back to your free bonus and signup offer. You could do interviews with other people and mention you mailing list and free offer. Doing this I have built a list of about 8,000 people over the past few years.

Become visible

Develop a web presence through blogs, podcasts, websites, social networking sites (Facebook, Twitter, etc.) and other online activities. Increase your web search engine ranking (called SEO) by tweaking your website in small ways.

Podcasting

Audio, enhanced with graphics and links, or video broadcasts you can make yourself and distribute over the web

; podcasting software

Use Apple’s Garageband and iWeb to create podcasts and easily them to iTunes

Blogging

Online column you can distribute over the web

Topic (your obsession)+ your unique voice/style=Blogging success

Download software to put a blog on your website or use Fantastico plug in from your website host (easy installation of wordpress blog on your site)

Start a blog in five minutes or less hosted on WordPress site

Website

Siteground



RapidWeaver for Macs

Web Studio 4.0 for Windows

Or free site builders from your web host, Google or Kompozer

Or blog instead of website

Search Engine Optimization (SEO)

Use key search phrases on page title and throughout the body of the site

Use alt. tags for photos or images that are consistent with SEO terms

Make sure there are many external links coming to your page

Articles

Blogs

Podcasts

Free give-aways with your links embedded (e-books, handouts, slides, articles)

Swapping links

Setting up your own external links back to your website

o Scribd

o HubPages

o Squidoo

o Facebook

o Twitter

Add a sitemap to your site (RapidWeaver can easily do this with an add-on)

SEO: Use this tool:

Get Google Analytics on your site

Get a Google site map

Teleseminars

Instant Teleseminar is my favorite:



You can also find free services by searching on the web

Webinars

Instant Teleseminar also offers webinars:



Go To ; free 45-day trial at

Email newsletters/announcements

I send out an email newsletter each month. The key to getting people to stay subscribed once they opt in? Giving them great and valuable content. I offer free research summaries, free handouts, free video links to funny or cool videos, free cool or inspiring quotation each month, etc. followed by some marketing stuff.

Value tip: Put yourself on your email list to see if the emails get through or go to the junk or spam folders.

Value tip: Always send yourself a test email before it goes out. I haven’t done this sometimes and been embarrassed. Also, check the links in the email when it arrives to ensure they are all working.

Free bonuses

Ebooks, audios, e-reports, email tips, slides, etc.

Viral ebooks or videos















Paid ads

Google AdWords ()

Set country to US, UK, Australia, New Zealand [English-speaking]

Set budget at $5-10/day

Start bid at .25

Facebook ads -

Audios and videos on your website or blog

Audio Acrobat

Audios, videos, podcasts and audio testimonials service; very comprehensive and easy to use



Audio postcards through Audio Generator



YouTube

Videos on freestanding websites

Set up your own channel and/or account for free



UStream





Comment on others’ blogs or videos

Include your website or blog link

Create an email signature that includes your newsletter link and bonus offer

YouTube Tips

Set up your own YouTube channel.

In description area, put a live link to your website or blog first

Tell viewers during the beginning and end of the video you post to go to your site/blog for more videos, valuable content or free stuff on the topic

Post a video response to others’ videos; make it funny or provocative and give link

At the end of your video put an extra 30 seconds with your url (otherwise, YouTube will immediately put up two other similar videos and people might get distracted and click on those before they visit your site/blog

Give people permission during the video to embed tour video where they want

Find the most viewed video in your topic area and call your video the same name (and use the same tags it uses)

Put up 4-10 short (less than 10 minute) videos giving away some of your most valuable stuff; use the videos to answers people’s most frequently asked questions in your topic/expertise area

Move people who are interested in your topic closer to their desired goals through these videos; many will come to trust you and what you know so they will be inclined to buy your fee-based products or services

Announce your videos/YouTube channel on your blog, your website, Facebook, Twitter, LindedIn, etc.

Sales boosters

Here are some methods for increasing sales of your digital products

Affiliate marketing –This is a method whereby you let it be known that you will offer a percentage of your sale or a fixed payment if someone refers a customer to you who buys one of your products. You get a motivated and varied sales team that can recruit customers from places and ways you would never have gotten them. Because your products are digital, you are not really losing money by sharing the profits, and if you set it up right, you could have an automated perpetual system for marketing and sales generation that functions without any more time or effort on your part.

This is one of the pluses of 1ShoppingCart, which has a sophisticated system for setting up, tracking and enhancing affiliate sales.

Discounts - Again, because you won't lose any money, you can offer a discount to increase sales of your digital products. I once offered a $397 online course of $150 and got an immediate increase in sales. It was a time-limited sale (just a few weeks), but it both brought in profit and generated more awareness of the product even for people who didn't buy at that time and some bought at full price later.

Time or quantity scarcity offers. This is a tried and true sales increasing method you have certainly noticed. You can offer a time-limited offer (this product will be available for a certain amount of time; or a certain amount of time at this price) or is only available to the first ___[fill in the blank] customers. This sense of scarcity has been known to boost sales. But be careful – the scarcity must be believable to your customers, otherwise it will seem like just a sales ploy and will make them LESS likely to buy.

Bonuses. Other digital products can easily be offered as an incentive to buy the main product. Again, because this costs nothing in outlay of capital and, if you have things automated, doesn't take any time of work on your part. Be sure to make the value case for the deal. For example, “Buy this e-book for $19.95 and you'll also receive these bonuses that usually sell for a combined price of $19.95, making your price essentially nothing.”

After or co-current sales offers. During or after the sale, offer other products.

Co-sell, Upsell and After-sell: “Would you like fries with that?” Offer people at least one more product after they have bought something from you. The fact that they bought something means they are willing to buy and perhaps they are not aware of some other products they might like to have.

Upgrades: Offer a premium version of the product they have just bought.

Complementary products: Sometimes from others with whom you have affiliate referrals arrangements.

Different intensity or duration products: For example, a bootcamp or small group intensive seminar offered after an online product or a larger workshop or presentation.

Different modalities of consumption: When people buy your ebook, offer them the audio version or e-course or physical version or one-on-one consults on the same topic.

Value tip: Don’t sell products. Sell solutions and benefits. “Get over trauma fast,” rather than “Buy my ebook on getting over trauma.”

Value tip: Infomarketer Mark Joyner's 4 questions:

1. What are you trying to sell me?

2. What is the cost?

3. Why should I believe you?

4. What's in it for me?

Using Social Media as Marketing Tools

Facebook, YouTube, Twitter, MySpace, LinkedIn, etc.

This process is easy to screw up by coming on too strong or too soon. These social media are designed to be like friendship or business networks. If you do a hard sell right when you meet someone on one of these sites, you can turn them off. Think of what you might do if you meet someone at a party or a business event (this idea is derived from Internet marketer Perry Belcher).

Steps:

1. Sign up for one or more of the social media sites. Hire someone to do some design or handle the technical aspects if they intimidate you.

2. Begin to put things up on the social media sites

a. Put up stuff that other people would find useful, funny, moving, inspiring, time-saving; money-saving

b. Make sure there are links to your website or blog prominent on your social media page

3. Post regularly; once a day; at least once a week

4. Link to people you are interested in, like or trust and model on what they do/post that you like and respond positively to

5. Send people to opt-in pages, videos, blog postings, etc. that lead to purchases or signing up for your email list

[pic]

MARKETING PLAN WORKSHEET

Here’s my plan for getting the word out about my stuff and me:

My first or most likely steps are:

I plan to

By

To do this successfully, I will need to:

OUTSOURCING

Catch-22: You don't have enough money to hire some outside person/place to do things for you

Suggestion: Invest small amounts of money strategically to create more money, free up time to earn more money doing things you are good at and love

What are you doing that could be done by someone else?

What are you doing that could be done better or faster by someone else?

What are you not getting done that could be done by someone else?

Could you find someone to barter with (you do something you enjoy doing more or are better at for them)?

Could you hire someone you already know to do these things?

What amount of money is getting the task done worth to you (in time, energy and money)? You could figure this out just monetarily by determining your hourly rate.

Are you willing to outsource tasks on a one-time basis or an ongoing one?

Control issues

Can you give up personally controlling all tasks?

“If it feels painful and scary–that’s real delegation” –Caspian Woods, small biz owner

Political issues

Is it okay to outsource outside the US?

From a VA from the Philippines on Tim Ferriss’ blog:

I am a writer in the Philippines employed by a BPO (Business Process Outsourcing) company which caters to clients in the US needing virtual assistants, and I speak on the latter’s behalf as I get to observe them everyday.

As “laborers” in the Philippines “making the cost of Americans’ dream activities less and so affordable”, a VA’s life is not all that bad so there really is no need to guilt Tim Ferriss and others like him who rely on virtual assistants. The VAs in our company may get just a pittance of what personal assistants get paid in the US, but it is still a win-win situation because the cost of living here is after all not as high as the US’s. This case with the VAs and others like them is not the vile, repulsive thing that child labor is.

Those of us in BPO companies are professionals; happy to be able to stay in our country doing work we like. We are aware of the gulf between our pay and yours, but you see, with our salaries, we get to live like your average young professionals. We make rent, send our kids to school, enjoy time with friends, indulge in hobbies, dress decently. Here as in anywhere else, your lifestyle is a choice you make.

Reasons Why Not To:

• I can do it better myself

• I can do it faster myself

• I don't have the time to explain to someone else how to do it

• I'm the only one who can do the task

• I can't trust someone else to get it done

• I like doing it

• The last time I tried delegating, it went badly or didn't work

What should you outsource?

• Things you don’t know how to do or don’t do well

• Things you dislike doing and avoid

• Things that someone else could do just as well and much more inexpensively/efficiently

Types of outsourcing:

Tasks-Specific things you want to get done

Projects-A person or team that comes together for a project; either as partners or with you (or your assistant) as general manager of that project

Functions-book cover design; teleseminar creation and management; website creation and updating; things like that. You find a person or assemble a team with specific functional expertise

Independent Outcome Creation-You just hand over the whole thing to someone and tell them-I want this result; make it so.

How to delegate/outsource: Start with small, inexpensive tasks. Learn how to give clear instructions and corrections when the task isn’t done the way you wanted. Once you develop some confidence and trust in the person/place, begin outsourcing bigger or more sensitive and crucial tasks, always remembering to give corrections and/or see parts of the big tasks before they are complete to ensure you are not wasting your money or that they aren’t getting the task wrong.

Document what you know how to do in detailed and specific ways

Get specific in your requests

Outcomes

Process

Time

Cost

Mid-course check-ins and quality assessments

Prioritize in order of urgency and importance

For example: “I would like a 25-page report on _______ as a Word file with standard margins at 12-point font.”

Give an outline if you can with approximate page number or time (if an audio or video or online course) for each section

Give specific feedback (positive and negative) about how the task was done or the objective was reached. Give it as quickly as possible and without rancor. Use phrases like: We need to make sure next time that ______; We need to be more ________; We have to ________; I would rather have you ________

If it is a task that will be repeated in the future, have the person document how it is done (in case you want someone else to do it or you want to learn how to do it yourself or safeguard the knowledge in case of problems with that person)

Pay promptly. This will usually help you get better service in the future as it establishes you as a good and reliable customer.

Make sure you specify that what you are paying for is a “Work for Hire.” This can safeguard against outsourcers claiming rights to your intellectual property and works.

When you are soliciting as project or task, you might use these openings:

This should be a simple project if you [list the skills that you expect the person to have; like speak English well; or have had experience transcribing before; or know Flash programming; etc.]

If this project goes well, I will most likely have a lot more projects for you in the future.

Websites/links: TimeSavr (); Elance (); Guru (); BrickWork India (); Do My Stuff (); RentACoder (); (); GlobeTask [$8.00/hour] (); Webgrity [$1.00-$1.20 per hour] (); Secretary Israel (); Personal Friday (); VMG BPO (); Your Remote Assistant (); Tasks Everyday (); ODEsk ; Workaholics for Hire ; ; Free 1 -week trial:

Books/programs: The Four Hour Work Week by Timothy Ferris; Cloning Yourself for Fun and Profit by Edward Savio ()

Value tip: Don’t share this with anyone else, please.

I use this person for my transcriptions (she is very affordable; tell her I sent you):

Dear Dr. Bill

 

My name is Ashalata from Kerala, India.  Transcribing digital audio and converting them to RTF is my business.  I currently provide medical transcription services to a number of US/UK based Clients.

I have 5+ years of experience and have been working from home on a full-time basis for the past 4 years.

 

I am capable of handling dictation volumes of both single physicians and small practice groups.

 

I maintain an average of 99% (TAT) accuracy.  I adhere to all HIPAA rules with regards to security, data integrity and patient confidentiality. My rate is 6 cents per line of 65 characters.  Usually a 1 minute dictation comes up to 10 lines, hence assuming that an 1 hour dictation should come up to 600 lines, the rate should be $36US for 1 hour of transcription. I can accept files in either of these formats (WMA, mp3, WAV).

 

 If you don't want the hassles of employing staff, contact me for your audio transcribing needs.

 

Thanking you,

 

Yours sincerely

 

Ashalata Pillai 

mailto:ashas721@dataone.in

Value tip: Use this free service () to send large audio files

Here’s another service I found:

; this site is an ad for this service, at $5.91 per hour for most tasks

offers offshore dedicated reps from its American-managed offices in the Philippines. Your dedicated employee(s) will have great English skills with only the slightest accent. They provide you with a dedicated rep that can handle any of the following specialties: Internet Marketing, Twitter, Facebook, Squidoo, Article Writing & Posting, Customer Service, Sales, Admin, Tech Support, Legal, Support, Virtual Assistant, Accounting, Telemarketing, Medical Billing, Web Design, Call Center Agents, and more.

OUTSOURCING WORKSHEET

Here’s my plan for delegating:

My first or most likely projects or tasks to outsource are:

I plan to

By

To do this successfully, I will need to:

Autoresponders: Automating email and freeing time

One of the keys to automating your email life and also for marketing is to use "autoresponders." An autoresponder is an automatic system that sends out email messages at regular intervals or responds automatically to incoming emails. Most of us have received autoresponders when we have ordered something from an online store like or when we get an “away from the office until ___” message from someone to whom we have sent an email. The response comes almost instantly. That is accomplished using sophisticated software. In recent years this software has been made available for "the rest of us."

You set up your autoresponder messages and put them on auto-pilot and forget them.

Some online shopping carts (such as the one I use, called Web Marketing Magic- ) have autoresponders built in to them or you can use a dedicated autoresponder service or the one built into your email program/service.

Autoresponders 101

You can use autoresponders for many purposes:

• To automatically reply to people and cut down on your email time and energy

• Email tips to be delivered via an autoresponder, for a small charge or for free (sign up for free trial of one of mine; Send an email to: PossiBill-216620@; or PossiBill-244274@; or PossiBill-242359@; or ). You can unsubscribe from any of these at any time.

• To verify online purchases

• To give instructions about how to access courses, teleclasses or how to use products people have bought

• To offer people other products or services once they have bought something from you or signed up for some information or service you offer

You can use an autoresponder to send a no-cost sample and then to deliver a series of sales messages and other information about your product. Research in many fields shows that people often need six "touches" or contacts about a product before they buy. You will find that a few more people buy your product with each message that you send out.

You may also find that you use autoresponders for other purposes, such as confirming a sale (like Amazon does) and marketing another product or service once a person has bought from you. People are more likely to buy from you a second and third time assuming they had a good experience the first time and like your product.

Autoresponder services

Web Marketing Magic (app/default.asp?pr=9&id=78775) has an autoresponder built into its ecommerce package and they offer a 30-day trial of their service for less than $5.00. They also allow you to buy the autoresponder separately for a smaller fee per month (right now it is $29).

AWeber () is a service that many people use and you can start with it (up to 500 people on your list) for $19.

Creating a Blog and How to Blog Effectively

Benefits

Speed: Have a great idea and get it online in minutes

Quick and good search engine presence; Adds external links to your website for better search engine ranking

Low-maintenance: No need to hire someone to make changes

Free: Create as many as you want

Always on: Broadcast yourself internationally 24-7

Multiple modalities:

Text

Video ()

Audio (Podcasting)

Community of knowledge available: No matter what you want to do, somebody has done it already.

Setting it Up

You only need email and an Internet connection





Advanced Blogging

E-Commerce

WordPress + E-Junkie + mp3 audio = Instant Income Generator

Ad revenue:

Adsense: Get income when people click ads on your blog

Kontera: Word-link Ads

Podcasts: Create your own online radio show

Hip and Hot: People want to be on a podcast

Instantly downloadable

Brings in traffic

Sell them later

The next trend?

You’ll be ready to plug it into your blog.

The basics of blog writing.

Two keys: Unique voice or Great, valuable information

Write about your passion: You need a topic that you can write about for months

Keep it short and frequent.

Your posts can be as simple as one sentence and a link.

Post 1- 3 times per week – don’t let your site get “stale”

Keep it real!

Blogging is a social phenomenon, people want to know who you are

Informal is okay

Grammar and Syntax

Double-check after posting.

Article Marketing

Publish articles on the web with links to your sites or blogs in the bio or About section. Here is a list of directories to which you might want to consider submitting.

Publish the articles on your own website or blog first. And then submit them to Article Directories, making a few changes each time you submit it to make the content unique, a few days later. That way the original version is on your website and it will tend to get ranked higher on Google for that content.

The directories are listed in order from most traffic and importance to least:

1. 
2. 
3. 
4. 
5. 
6. 
7. 
8. 
9.

Now, are you going to submit these articles yourself? Oh no! Perhaps you will create an account to EzineArticles and ArticlesBase. That way you can learn the process and keep track of how beneficial it is to you. The site will tell you how many views and clicks you have received and the number of times that your article has been republished.

Consider hiring a virtual assistant to submit your articles.

Podcasting Basics

What are podcasts?

Short audio or video programs posted on the web and available by subscription

Akin to an online radio show, but without gatekeepers

Most are for free

Some are “premium” (cost money to subscribe)

Some make money from ads or selling products

Some are just for marketing or self-expression

Can be played/seen on websites, your own computer or iPods/MP3 players (hence the name)

Three types

Audio podcasts

Enhanced podcasts (audio with graphics and weblinks)

Video podcasts

[These last two types can only be viewed on computers, websites and video iPods]

Easiest way to create

GarageBand (comes free with Macintosh computers)

Podcast Maker

WebMaster Podcaster ($49 for Windows)

(free web-based program)

More complex

Use an audio editing program on your computer

Propaganda ($49.95; free trial available)

Audacity (free for Mac or Windows)

Sound Studio for Mac ($69, but the previous version (2.24) is free: )

Amadeus II ()

Add chapters, graphics and titles with another program

Podcast AV for Macs

Getting sound into your computer

Stand alone audio recorder (digital is best)

Roland R-09; Zoom H4; Zoom H2 (go through Bill’s Amazon Astore to give Bill passive income (); click on any book and then search for the audio recorder you want)

USB mics

Blue SnowBall USB mic ($130)

CheapFlex USB mic ($40)

Heil PR 40 Mic highend

CountryMan Headset E-6 mic

Built-in mics in your computer

Set the sound input correctly

M-Audio podcasting kit



Posting on website or podcast hosting service: Gotta put it somewhere on the web













Inexpensive podcast hosting

Macs can use MobileMe

Have a website/blog linked to your podcast

To capture email addresses

To sell things

To publish program notes and links

Get listed and posted on iTunes and other directories

Automated through iWeb, Garageband and WebMaster Podcaster

Otherwise, go to iTunes, get an account and submit your podcast

Other listing services: Yahoo podcasts ; iPodder ; ; Podcast Alley

Pre-planning your podcast

How often?

How long?

What is the overarching theme?

What is the topic of each episode/show?

Are you going to include interviews?

Are you going to use visuals (graphics, photos or videos)?

Do you want advertising/sponsors?

Where will your podcast be stored?

Passive income through affiliate referrals

Once you develop a list, a website or blog, sign up to be an affiliate who refers people to products and services that others offer

Start with

Go down the left side of Amazon’s home page, find the Associates tab under Features & Services and then Selling with Amazon. Here’s what it looks like.

[pic]

There, with Amazon’s help (they have tutorials), you can set up an account, create links and an AStore. I make about $40-80/month doing this.

This will get your started and familiar with the concept. Then, begin looking for affiliate or referral links on services you like and recommend. Sign up and every time you recommend something to someone, give them your affiliate link. It doesn’t cost them any more and sets up one-time or ongoing sources of passive income. My affiliate links are sprinkled throughout this set of handouts and worksheets. You can often recognize them because after the regular web address (url), there will be a question mark, followed by a series of numbers of letters. For example: . This address without an affiliate code would be



These days I am up to about $1000/month average affiliate income. It took me several years to get there, but it wasn’t my main focus. Others have done it more quickly.

Another popular service to earn affiliate referral income is Google’s AdSense () in which you display Google ads for income.

Value tip: If you refer others to monthly services (“continuity programs”) with affiliate programs, you will often get monthly checks after referring only one time. Good money for your time.

Steps/sequence suggestions for creating passive income

1. Find/identify your niche(s)

2. Brainstorm products

3. Start with the easiest; begin creating products/services

4. Get your systems set up (website/blog), shopping cart, PayPal etc.

5. Plan your marketing (identify your customers and make a plan for letting them know who you are and developing a relationship with them and then telling them what you have to offer them)

6. Build your email list

7. Sell stuff and follow up with upsells

8. Make more products

9. Find partners and become an affiliate

10. Continue to learn, get coached and build more and better sources of passive income

11. Set a goal/target for income and time spent working and go for it

The Internet System for Passive Income (iSPI)

Steps to building passive income

1. Get a website, domain name and host

Inexpensive and easy hosting sites

(free domain name)

(free domain name)



(unlimited domains)

Inexpensive domain names



Get someone to build your site inexpensively



2. Find and build a list

Prospects

Customers

Squeeze pages/opt-in forms

Landing pages vs. brochure sites

3. Start with free “ethical bribes” to get prospects or customers

Bill’s PowerPoints

Free audio, e-book, autoresponders or teleclass initial exposure

Articles

Handouts

Free samples of parts of your products

Other people’s products

4. Follow with inexpensive products to turn prospects into customers

Tips e-books

Tips autoresponders

Inexpensive e-books

Inexpensive teleclasses or calls

Inexpensive audio downloads

Newsletters with free features plus marketing

5. Make a compelling offer

Great return on investment

Bonuses

Benefits

Risk reduction

Credibility/proof

Easy to digest and remember brand/concept/slogan

Other people’s products as affiliate or licensee

6. Upselling

Offer bundles or next level packages at higher prices

Longer courses or teleclasses

Boot Camps or Intensive trainings or retreats

Bigger products – CD or DVD course; workbooks

Subscription products/member sites

Referral/affiliate income

7. Encourage viral marketing

Free stuff

Affiliate income opportunities

8. Test your marketing and offers

Split testing

Headlines

Bonuses

Descriptions

Scarcity

Deadlines

9. Automating the process

Autoresponders

Shopping cart system

Ad trackers

List builders

Barriers to Success and How to Overcome Them

Fear and Intimidation

I am intimidated by the technology; I’m not a technical person

Antidotes:

You can learn this stuff, it’s not that hard

Find a partner who can complement your skills

Hire someone to do the tech stuff for you

I need to know more before I start

Just start, make mistakes, try stuff and adjust

Don’t get stuck in the “I need one more course, one more book, etc.” trap

I don’t have enough time to do this

Do a little each day

Free up your time by eliminating time-wasters or getting out of scheduled work or job

Bonus: The Great Formula (Mark Joyner) summary

1) Create The Irresistible Offer; 2) Present it to a thirsty crowd; 3) Sell them a second glass

Bonus: The Irresistible Offer (Mark Joyner) summary

1) Great Return on Investment; 2) Touchstone/slogan ; 3) Believability

YOUR PLAN OF ACTION/TIMELINE

Here’s my plan for implementing this stuff:

I intend to do:

By

Next I plan to

By

To do this successfully, I will need to:

I will remind myself or keep on track by:

Here’s what I do if I discover I have gotten distracted or off course:

I will ask this person or this group to support me in implementing this in this way and by this time:

Rinse and repeat as necessary

Value tip: Model on others who are doing stuff you like or who are effective at creating products, doing marketing, creating relationships with their customers, or who get things accomplished and completed.

Value tip: Take action, measure or notice results, adjust and go again.

NICHE DISCOVERY/CLARIFICATION WORKSHEET

What do you love?

What things do you read or learn about that get you the most excited?

What are your passionate hobbies?

What are your secret ambitions?

What pisses you off or upsets you that you think you could do better or make different?

What do you know more about than most people?

What problems are you good at solving?

What have you figured out that stymies or frustrates most people?

Where have you found ways to save money?

Where have you found ways to save time?

What specialized knowledge or skills do you have?

What have others told you you are good at?

Where do you feel the most confident or competent?

Where can you or would you like to make a difference?

Value tip: Become an expert in some topic area by reading as much as possible and summarizing the area, coming up with a new slant on it or a new application for it

Value tip: Use a survey site like to ask likely customers what they need or about a problem they would like to have solved.

Value tip: The more narrow your niche, the easier it will be for you to stand out and differentiate yourself. For example, “Getting over phobias” would be a harder sell than “Getting over dental phobias” or “Getting over needle phobias.” Or “Passive income creation for therapists nearing retirement” would be an easier market than “Passive income creation.” Differentiate by population, problem or angle/program.

PRODUCT BRAINSTORMING SHEET

MARKETING BRAINSTORMING SHEET

Value tip: Create you own banners for ads for free at ; you can also hire them to create custom banners

IDEA CAPTURE SHEET

ONE PAGE WEBSITE CHECKLIST

Is there a Pre-Lead?

Do you have a compelling Headline?

Have you followed that with a Deck?

Have you included a number of Subheads to make it easy to read and compelling?

What is your Lead?

How have you joined with the prospect or customer and created Rapport, showing that you understand him or her?

Have you established Credibility through factual proof, social proof, credentials, testimonials or results?

Have you put in some Bullets?

Have you justified the value for the price and the time commitment customers are paying?

Have you taken away their risk in buying from you?

Have you made your offer compelling by offering valuable bonuses?

Have you asked people to buy the product/service?

Have you told them exactly what you want them and need them to do to order?

Have you included audio and video and good clear graphics on the site?

Have you done proper site/page naming and sprinkled key words and phrases throughout the text that someone would be searching for when they were interested in your product or service?

SITES TO VISIT/THINGS TO CHECK OUT AND THINGS TO REMEMBER

TO DO LIST/ACTIONS TO TAKE

Value tip: Get coaching, find online tutorials; keep learning stuff you don’t know and that would move the ball forward on your passive income. Go for free stuff, but if you can’t find what you need for free, invest in learning or coaching. You will likely get a good return on investment for your money and time.

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