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FOR IMMEDIATE RELEASE

CONTACT: Johanna Wahl

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Podcasting:

Do It Yourself Guide

It’s like TiVo for audio programming. Podcasting, one of the newest crazes to hit the online world, enables subscribers to listen to audio content anytime, anywhere on their personal MP3 player, computer, or even cell phone. All they need to do is download some free software and sign up to receive automatic downloads of their favorite internet broadcasts – be it music, news, or talk. Podcasting pushes content out to subscribers, providing them with continuous access to updated audio content of all kinds. Where does this content come from? It just so happens anyone can create his or her own podcast. Podcasting: Do It Yourself Guide (Wiley; June 2005; $19.99), part of the ExtremeTech( series, shows readers not only how to find, download, and listen to podcasts, but also how to create a podcast of their own.

Armed with a basic knowledge of PCs, weblogs, the Internet, and a copy of Podcasting: Do It Yourself Guide, readers can become the hosts of their own radio-style show. Step-by-step instructions explain

• Creating a podcast with just a PC or Mac

• Building a more professional recording studio

• Integrating on-air phone calls, interviews, music and more

• Dealing with copyright, music ownership, creative commons, and RIAA issues

• Integrating advertising into broadcasts

• Hosting and distributing podcasts

• Understanding the geeky stuff – RSS, XML and Enclosures

Podcasting has taken the online world by storm, and even some traditional radio stations have begun to experiment with delivering their content using this technology. But is doesn’t take a professional to create a podcast. Podcasting: Do It Yourself Guide puts the power of broadcasting into the hands of anyone who feels they have something to say.

ABOUT THE AUTHOR:

Todd Cochrane (Honolulu, HI) is the owner and host of Geek News Central, a popular technology news hub and weblog that serves more than 250,000 weekly visitors.  Always on the cutting edge, Todd’s podcasts, which began in Oct 2004, were among the first, and after only 6 months had nearly 10,000 listeners with the audience growing at about 15% per month.  The popularity of his podcasts has drawn the attention of Fortune 500 companies and he was one of the first to actually have advertisers on his podcast.

Podcasting: Do It Yourself Guide

By Todd Cochrane

Published by Wiley

Publication Date: June 27, 2005

$19.99; Paperback; 314 pages; ISBN: 0-7645-9778-7

ABOUT WILEY:

Wiley is a global knowledge company with a diverse portfolio of technology, business, consumer and how-to brands, computer-based learning tools, Web-based products and Internet e-services. Wiley's best-selling brands and imprints include Jossey-Bass, For Dummies, Betty Crocker, Culinary Institute of America (CIA), Bible, CliffsNotes, Howell Book House, Frommer’s, Unofficial Guides, Visual, Weight Watchers, Wrox, JK Lasser, and Webster’s New World. Wiley has thousands of active titles in 39 languages and also owns the Websites , and .

Founded in 1807, Wiley provides must-have content and services to customers worldwide. Its core businesses include scientific, technical and medical journals, encyclopedias, books and other online products and services, professional and consumer books and subscription services and education materials for undergraduate and graduate students and lifelong learners. Wiley has publishing, marketing and distribution centers in the United States, Canada, Europe, Asia and Australia. The company is listed on the New York Stock Exchange under the symbols JWa and JWb. Wiley’s Internet site can be accessed at . (c) 2004 Wiley. All rights reserved.

Wiley and the Wiley Publishing logo are trademarks or registered trademarks of John Wiley & Sons, Inc. and/or its affiliates and may not be used without written permission. ExtremeTech is a registered trademark of Ziff Davis Publishing Holdings Inc.

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