A Report into the Impact of Folk Festivals on Cultural Tourism
A Report into the Impact of Folk Festivals on Cultural Tourism
The Report into the Impact of Folk Festivals on Cultural Tourism is based on an independent research study undertaken by Morris Hargreaves McIntyre who researched a large sample of folk festival goers on the basis of questionnaires and discussions at a range of six different folk festivals in England during July, August and September 2002. Market size data was calculated from attendance records gathered by the Association of Festival Organisers.
The report demonstrates the sheer volume of folk festivals attendance, the diversity of their audiences and their dedication to the genre and the festival circuit. Although some people might call folk ‘a minority music’, more and more people are turning on to folk without realizing it, and these days the number of people choosing to attend folk and acoustic music events is increasing at an amazing rate. It is no longer relevant to think in terms of jazz, folk, classical, reggae or garage; music is always subject to categorization. The people who enjoy music have much broader tastes than to merit being labeled ‘jazzers’, ‘folkies’ or ‘opera buffs’. To say that only ‘folkies’ go to folk festivals is far too general a statement. People from all walks of life attend folk festivals, and the music as a genre spills over in all directions, attracting people who perhaps think they don’t like folk.
The report is divided into six sections:
• Folk festivals are big business;
• Folk festivals attract tourists with money to spend;
• Folk festivals develop new audiences;
• Folk festivals are family friendly;
• Folk festivals are accessible and welcoming; and
• Folk festivals develop people and communities.
Some of the following data demonstrate the above sections/statements: UK folk festivals generate spending of over £77 million each year; over 90% of folk festival attenders are tourists; festivals are a proven way of developing new audiences; 38% of festival goers have children; 87% of attenders think that folk festivals represent value for money; 60% of festival attenders can play a musical instrument. Perhaps most importantly of all, the report demonstrates that folk festivals are a key sector in the UK’s creative economy as well as a key to the socio-economic and cultural life of UK communities.
The project was supported by the Arts Council of England which will use the data collected in the report as to provide the Association of Festival Organisers and its member festivals with an important tool that they can use to demonstrate to regional cultural tourism od folk festivals.
To obtain your own copy of the report, please contact: Association of Festival Organisers, PO Box 296, Matlock, Derbyshire DE4 3XU, United Kingdom, tel.: 01629 827014, +44 1629 827014; e-mail: info@ or download it from:
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