PDF ADVERTISING RATES 2012/2013

[Pages:13]ADVERTISING RATES 2012/2013

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ADVERTISING RATES 2012/2013

REACHING THE HARD TO GET

READERSHIP PROFILE

mX has tapped into a unique audience of young, time-starved individuals who are increasingly difficult to reach using traditional media. As the only daily commuter newspaper in Australia, mX has attracted a loyal readership that is still experiencing growth. mX reaches 741,000* people everyday across the eastern seaboard. mX provides advertisers with a captive audience, 62% of readers aged 18-39* spend 20-40 minutes reading mX**.

Readers love mX because it satisfies their information needs. As early adopters and information leaders, mX feeds their insatiable appetite by giving them a combination of breaking news and entertaining stories ? their afternoon pick me up.

The mX reader combines life with work, they're looking to achieve their professional goals, while maintaining active social lives. Whether they are out visiting pubs, restaurants, at the cinema, shopping or travelling, mX readers are constantly on the lookout for new experiences.

DISTRIBUTION

mX is distributed to 226,589^ central business district workers in Sydney, Melbourne and Brisbane combined each weekday afternoon from 3pm.

In Melbourne, mX can be picked up at more than 100 points across the CBD and through our trusted network of samplers. Every afternoon, readers flock to the mX branded distribution stands on street corners, city train stations, other key train stations including Footscray and North Melbourne stations and car parking stations for a dose of news, sport and entertainment.

In Sydney, mX is distributed by our own team of mX samplers and stands at 6 CBD stations, as well as North Sydney, Bondi Junction, St Leonards, Kings Cross, Chatswood, Edgecliff, Redfern and Macquarie Park and Macquarie University stations along with other CBD based newsagents and vendors. mX is also distributed at high traffic pedestrian areas in the city.

In Brisbane, mX is distributed via a combination of our team of mX samplers along with mX branded distribution stands, city train stations, other key train stations including Bowen Hills and city car parking stations. mX is also distributed at selected high traffic pedestrian areas throughout the CBD.

*Nielsen CMV, March 2012 Survey 2 **mX Yellow Squares Reader Survey 2012 ^ CAB March 2012

2 mX SECTIONS ADVERTISINGRATES2012/2013

mX delivers a captive audience of time starved urbanites who are hard to reach through conventional media. They enjoy life and live for the moment. What makes mX unique is the short, sharp 20 minute read of daily local and international news on their way home along with quirky columns such as "Doom & Gloom" and bite-size pieces of trivia in the "Nice Ones", "Bummers" and "It's Trues". mX not only delivers the news daily, but covers gossip, sport, business, what's on the box that night and a daily dose of "Talk" where readers get a chance to "Vent" their spleen!

Other important sections our readers love to turn to:

mX Goss & Glam

Goss & Glam is one of the most popular 4 page daily sections in mX. Goss & Glam covers the latest international gossip, scandal and fashion ? from media junkets to movie launches; you are guaranteed to find your favourite celebrity here!

mX Talk

It's the section mX readers love to love, and it is guaranteed to get your message across. mX Talk is 100% reader generated content which appears daily, featuring "Vent Your Spleen" and "Here's Looking At You" and "Overheard". Talk is where mX readers come to rant, rave or run their eye over someone they fancy. Readers SMS or email content, so much of which that mX delivers this section as a double page spread every day. If you are on Talk, you are sure to get someone's attention.

mX Escape

mX readers love to travel both locally and internationally. It's why the Escape section appearing every Tuesday is a popular destination for our readers to find out about the latest travel deals and exciting locations.

mX Techplay

Every Wednesday Techplay takes a close look at the world of gaming and technology. Get all the latest news and reviews on the must-have games and gadgets.

mX Citybeat

Citybeat delivers the latest in music, movies, arts and everything hip and happening in each city every Thursday. From previews to reviews, this is the must read guide for the week.

mX Sport

Appearing daily captures the diversity of sporting passion from Australia and around the world. Placed at the back of the book, it's always up to date, and always has an opinion.

3 ADVERTISING RATES ADVERTISINGRATES2012/2013

SYDNEY RATE

Expenditure Level (exc GST) Full Page

Horizontal Half Page Quarter Page Strip

Wrap Casual 30,000 60,000 120,000 240,000

Expenditure Level Discount Rate (exc GST)

(inc GST)

%

PCCM*

Casual

0

$9,690.00

Casual

0

$5,100.00

Casual

0

$2,550.00

Casual

0

$17,595.00

Casual

0

$42.50

33,000

5

$40.37

66,000

10

$38.25

132,000

15

$36.12

264,000

20

$34.00

GST $969.00 $510.00 $255.00 $1,759.50

$4.25 $4.04 $3.83 $3.61 $3.40

Rate (inc GST) PCCM*

$10,659.00 $5,610.00 $2,805.00 $19,354.50

$46.75 $44.41 $42.08 $39.73 $37.40

BRISBANE RATE

Expenditure Level (exc GST) Full Page

Horizontal Half Page Quarter Page Strip

Wrap Casual 15,000 30,000 60,000 120,000

Expenditure Level Discount Rate (exc GST)

(inc GST)

%

PCCM*

Casual

0

$4,810.80

Casual

0

$2,532.00

Casual

0

$1,266.00

Casual

0

$8,735.40

Casual

0

$21.10

16,500

5

$20.04

33,000

10

$18.99

66,000

15

$17.93

132,000

20

$16.88

GST $481.08 $253.20 $126.60 $873.54

$2.11 $2.00 $1.90 $1.79 $1.69

Rate (inc GST) PCCM*

$5,291.88 $2,785.20 $1,392.60 $9,608.94

$23.21 $22.04 $20.89 $19.72 $18.57

MELBOURNE RATE

Expenditure Level (exc GST) Full Page

Horizontal Half Page Quarter Page Strip

Wrap PCCM 30,000 60,000 120,000 240,000

Expenditure Level Discount Rate (exc GST)

(inc GST)

%

PCCM*

Casual

0

$9,416.40

Casual

0

$4,956.00

Casual

0

$2,478.00

Casual

0

$17,098.20

Casual

0

$41.30

33,000

5

$39.23

66,000

10

$37.17

132,000

15

$35.10

264,000

20

$33.04

GST $941.64 $495.60 $247.80 $1,709.82

$4.13 $3.92 $3.72 $3.51 $3.30

Rate (inc GST) PCCM*

$10,358.04 $5,451.60 $2,725.80 $18,808.02

$45.43 $43.15 $40.89 $38.61 $36.34

Positional Loadings (Monday to Friday)

Page Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 9

Loading 40% 50% 25% 30% 20% 25% 20%

Weather 10x2 + 50% Specific Sectional request + 20%

DPS on pages 2 & 3 + 50% DPS on pages 8 & 9 + 20% Full Page Ad on page 3

NATIONAL RATE

Expenditure Level (exc GST) Full Page

Horizontal Half Page Quarter Page Strip

Wrap Casual 75,000 150,000 300,000 600,000

Expenditure Level Discount Rate (exc GST)

(inc GST)

%

PCCM*

Casual

0

$23,917.20

Casual

0

$12,588.00

Casual

0

$6,294.00

Casual

0

$43,428.60

Casual

0

$104.90

82,500

5

$99.64

165,000

10

$94.41

330,000

15

$89.15

660,000

20

$83.92

GST $2,391.72 $1,258.80 $629.40 $4,342.86

$10.49 $9.96 $9.44 $8.92 $8.39

Rate (inc GST) PCCM*

$26,308.92 $13,846.80 $6,923.40 $47,771.46

$115.39 $109.60 $103.85 $98.07 $92.31

Rates are Run of Press, other guaranteed sectional placement including EGN incurs a 20% load For other creative shapes and sizes, details and costings, please contact your mX representative.

*In exceptional circumstances mX reserves the right to move the appearance date of a standard advertisement to a different date or position based on a premium creative execution. A new position and appearance date will be provided based on client's requirements and on availability.

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ADVERTISING RATES 2012/2013

STANDARD ADVERTISING SIZES

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38

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WRAP

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WRAP

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FULL PAGE

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13 12

HORIZONTAL

11

10 9

1/2 PAGE

8

7

6

5

4

3

2

1

12 3456

38

37

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35

34

33

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7 6

1/4 PAGE STRIP

5

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3

2

1

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ADVERTISING RATES 2012/2013

ADVERTISING DEADLINES

Section

Booking Deadline Copy for Setting Material Deadline

Wrap Page 2 Page 3 Page 5 EGN Goss & glam The Box Flicks What in the Weird Sport Juice Brainwave Talk

10 am 5 days prior 10 am 2 days prior 10 am 2 days prior 10 am 2 days prior 10 am 2 days prior 10 am 2 days prior 10 am 2 days prior 10 am 2 days prior 10 am 2 days prior 10 am 2 days prior 10 am 2 days prior 10 am 2 days prior 10 am 2 days prior

MONDAY Active CareerOne

12 noon Thurs prior 12 noon Thurs prior

TUESDAY Escape Webcast

10am Wed prior 10am Thurs prior

WEDNESDAY Techplay Bites

12 noon Weds prior 10am Fri prior

THURSDAY Citybeat NightOwl

10am Fri prior 10am Fri prior

FRIDAY Flirt

10am Mon prior

11am 2 days prior 11am 2 days prior 11am 2 days prior 11am 2 days prior 11am 2 days prior 11am 2 days prior 11am 2 days prior 11am 2 days prior 11am 2 days prior 11am 2 days prior 11am 2 days prior 11am 2 days prior 11am 2 days prior

11am 3 days prior 11am 3 days prior

11am 2 days prior 11am 2 days prior

11am 2 days prior 11am 2 days prior

11am 2 days prior 11am 2 days prior

11am 2 days prior

5pm 2 days prior 5pm 2 days prior 5pm 2 days prior 5pm 2 days prior 5pm 2 days prior 5pm 2 days prior 5pm 2 days prior 5pm 2 days prior 5pm 2 days prior 5pm 2 days prior 5pm 2 days prior 5pm 2 days prior 5pm 2 days prior

5pm Thurs prior 5pm Thurs prior

5pm Fri prior 5pm Fri prior

5pm Mon prior 5pm Mon prior

5pm Tues prior 5pm Tues prior

5pm 2 days prior

CANCELLATION POLICY General mX Cancellation Deadline: Deadline is 10am 2 working days prior to publication mX Wrap Cancellation Deadline: Deadline is 5 working days prior to publication mX Creative Shapes Cancellation Deadline: Deadline is 10 working days prior to publication

MATERIAL SPECIFICATIONS

Tabloid Format Image Size

Single Page

376mm x 262mm (no bleed available)

Double Page Spread

376mm x 550mm (includes gutter bleed)

IMPORTANT: When preparing material for a double page spread you must keep critical elements or text out of the gutter bleed area (10mm in the centre). Please note this does not apply if you have booked and confirmed a true centre spread.

Display Advertising and Column Widths

Display Advertising Column Depth Column Width Columns Per Page Image Area of Page Use of Gutter Bleed

Tabloid 376mm 39mm 6 376mm x 262mm Plus 13mm Per Page

Column Widths

1 column 2 columns 3 columns 4 columns 5 columns 6 columns

Display

39mm 83mm 128mm 172mm 217mm 262mm

For other creative shapes and sizes, details and costings, please contact your mX representative.

MINIMUM SIZE ADVERTISEMENT Note: Minimum advertising size is 10 cm x 2 columns - 100mm (height) x 83mm (width)

mX does not carry 5 column advertisements Minimum 4 column advertisement is 20 cm x 4 columns - 200mm (height) x 172mm (width)

6 NEWSCOLOUR ADVERTISINGRATES2012/2013

PROOFING AND DELIVERY

Proofs must be produced on newsprint that closely matches the production stock. Proofs must be matte finish.

ELECTRONIC DELIVERY

The delivery of advertising material must only be received electronically via Adstream (02) 9467 7500 or Adsend 1300 798 949.

Under no circumstances will an email, CD, DVD, thumb drive or any other method be accepted.

To obtain the mX Acrobat settings or Photoshop colour settings and any further information about this service, please contacts the Advertising Scanning Manager (03) 9292 1482.

It is the responsibility of the supplier to generate a digital proof to News Limited specifications for client approval. A similar proof will be generated at News Limited for internal quality checks.

REQUIREMENTS

Four Colour Image Resolution:

200dpi @ 100%

Print Sequence:

Cyan, Magenta, Yellow, Black

Dot Shape:

Round

Colour Removal Techniques:

GCR is News Limited's preferred colour removal techniques which should be used to limit total ink density to a maximum of 230% and images must be adjusted to allow for 30% dot gain.

Typeface:

Minimum 7 point Single colour reverse type minimum 9 point. Colour reverse type minimum 10 point. It is recommended you consider the quality of your advertisement by selecting the type most suitable. When reversing text out of multiple colours, a sans serif font is recommended, to avoid the text filling in on press and becoming blurred. Coloured text should also be sans serif.

Please note: Material not conforming to these specifications may have detrimental effects on other advertising in the newspaper. mX therefore reserves the right to reject any material on quality grounds.

TONE REPRODUCTION GUIDELINES

Four Colour (film)

C

Y

M

K

A: Catchlights

0%

0%

0%

0%

Highlights

0%

0%

0%

0%

Non essential whites 0%

0%

0%

0%

Essential Whites

3%

2%

2%

0%

B: Midtones Allow for 30% dot gain. Keep midtones open for newspaper stock (more than for magazine separations to compensate for dot gain).

NOTE: Allowance should be made for softening effect of newsprint by increasing sharpening from normal levels.

C: Shadows 1. A maximum total shadow end density not to exceed 230% 2. To allow ink tapping, limit Cyan, Magenta and Yellow to 90% 3. Halftone Black limit is 80%

D: Backgrounds All ads must be supplied with a background fill, when a white background is desired the fill must be white or paper. Do not use "none"; this will ensure any underlying page or section style will not encroach on the ad space.

PLEASE NOTE: A. These limits are for halftone reproduction only. Display type and background tints can

use solid colours, however large and heavy areas of colour should allow for ink tapping, limiting CMYK to 90%. Total ink weight is not to exceed 230% for background and text. B. Unsharp masking should be increased to levels higher than normal to counter the softening effect experienced on newsprint.

BLACK AND WHITE MATERIAL REQUIREMENTS

Monochrome Screen Ruling 100LPI/40LPC

Catchlights:

0%

Non-essential whites: 0%

Essential whites:

2%

Shadows:

92%

Midtones:

Allow for 30% dot gain

7 CONTACTS ADVERTISING RATES 2012/2013

Packed with news, sport, glamour and gossip ? mX has all the ingredients for the goodlife. If you are looking for a way to reach a young, affluent audience, try mX and experience Sydney, Melbourne and Brisbane's most savvy reader base.

National Advertising Director mX 2 Holt Street Surry Hills NSW 2010 P: 02 9288 2832

QLD Advertising Manager mX Corner Campbell St & Mayne Rd Bowen Hills QLD 4006 P: 07 3666 6671

NSW Advertising Manager mX 2 Holt Street Surry Hills NSW 2010 P: 02 9288 2833

Business Development Manager mX 2 Holt Street Surry Hills NSW 2010 P: 02 9288 2694

VIC Advertising Manager mX HWT Tower 40 City Road Southbank VIC 3006 P: 03 9292 1998

Or contact your local or News Australia | Newsnet Representative:

NSW & VIC News Australia QLD Newsnet SA Newsnet WA Newsnet

(02) 8114 7600 (07) 3666 7416 (08) 8206 2760 (08) 9326 9804

For further information on mX and other News Limited publications, please visit .au.

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