PDF Retail Advertising Rates
[Pages:4]Retail Advertising Rates
Open Rates
Special Classifications
Daily Papers
Sunday Eagle-Tribune
$43.65 PCI
The Eagle-Tribune
$41.25 PCI
Essex County Newspapers* The Salem News The Daily News of Newburyport
$49.95 PCI $40.95 PCI $23.95 PCI
Gloucester Daily Times
$21.95 PCI
*The Salem News, The Daily News of Newburyport and Gloucester Daily Times.
Weekly Papers
Andover Townsman Haverhill Gazette Carriage Towne News Derry News
$22.75 PCI $12.75 PCI $20.50 PCI $22.30 PCI
Color Rate
Black plus one color Black plus two colors Black plus three colors
Contract and combination discounts apply to color rate.
Retail Min.
15 15 15
Multiple-Day Combination
Ads 6 column inches or larger published in one daily or Sunday paper may run up to an additional six times in the same paper within the next six days with no copy changes at a 45% discount on open rate. Non-contract advertisers receive a 40% discount.
Market Power Plus Combinations
Discount on
open rate
Daily/Daily Combination
10% Two Weeklies
Daily plus one Weekly
15% Three Weeklies
Daily plus two Weekly Papers
20% Four Weeklies
Daily plus three Weekly Papers 25%
Daily plus four Weekly Papers 30%
Discount on open rate
15% 20% 25%
Discounts apply to weekly rate only when applicable. 6" minimum required for Daily/Daily or Daily/Weekly combinations. 3" minimum required for Weekly/Weekly combinations. Additional discounts available for repeat dates, zones or contract commitment.
Classified Min.
Quarter page Quarter page Quarter page
ET, SN, ECN
$360 $435 $535
GT,NT, Weeklies
$335 $410 $510
Sunday Eagle-Tribune The Eagle-Tribune Essex County Newspapers The Salem News The Daily News of Newburyport Gloucester Daily Times Andover Townsman The Haverhill Gazette Derry News
Front Page
$57.50 PCI $54.50 PCI
n/a $54.50 PCI $31.75 PCI $29.65 PCI $45.50 PCI $25.50 PCI $26.75 PCI
Premium Position Eagle-Tribune Zone Rate
Rates
Zone advertising available in Wednesday and Sunday editions $57.50 PCI only. Minimum 6 column inches.
$54.50 PCI Zone
Open Rate
$66.00 PCI Central
$26.65 PCI
$54.50 PCI North / East
$17.70 PCI
$31.75 PCI
$29.65 PCI Multiple-Day Zone Combinations
Zone/Zone. Ads published on one zone day may repeat on the $29.58 PCI next zone day at a 40% discount net from the applicable zone $16.60 PCI rate, but must appear in the same zone or zones with no copy
$26.75 PCI change.
Carriage Towne News
$33.75 PCI
$27.35 PCI
Sunday Comics
Published in Sunday Eagle-Tribune only. Spadea (two-page comic wrap), $4,644 and gatefold, $2,580 available.
All reservations and copy due Monday, five weeks prior to publication.
Zone/ROP. Ads published in one zone edition may run up to an additional six times within 6 days of zoned ad with no copy change in any daily edition full run at a 45% discount on open rate.
Non-contract advertisers receive a 40% discount.
Revenue Contracts
$5,000-$14,999 $15,000-$29,999 $30,000-$69,999 $70,000-$139,999 $140,000-$229,999 $230,000-$469,999 $470,000+
Discount on open rate
5% 10% 15% 20% 25% 30% 35%
All revenue invested in any products will count toward revenue contract fulfillment. One revenue contract will be valid for all products. Contract rates require signed contract, and payment must be made by the 25th of the month following service. Contract advertisers who do not comply with terms will be charged retroactively to rate actually earned.
Frequency Contracts
Daily/Weekly
Consecutive Weeks
Discount on open rate
6 weeks
5%
13 weeks
10%
26 weeks*
15%
39 weeks
20%
52 weeks
30%
Nonconsecutive Weeks
13 ads 26 ads 52 ads 78 ads
Discount on open rate
5% 10% 20% 25%
Frequency contracts are specific to individual papers. 2" minimum required with frequency contracts. Frequency rates require signed contract and payment by the 25th of the month following service. *Available every other week.
Call to speak to a sales rep today! 978-946-2000
Contract Rates
Open Rates
Classified Display Ad Rates
Daily Papers
The Eagle-Tribune, Sunday
$46.00 PCI
The Eagle-Tribune
$44.00 PCI
The Eagle-Tribune Recruitment (any day)*
$50.40 PCI
The Salem News The Salem News Recruitment*
$41.00 PCI $43.25 PCI
The Daily News of Newburyport
$25.00 PCI
The Daily News of Newburyport Recruitement*
$28.25 PCI
Gloucester Daily Times
$24.25 PCI
Gloucester Daily Times Recruitment*
$26.65 PCI
Essex County Newspapers Essex County Newspapers Recruitment*
$51.00 PCI $62.95 PCI
*Additional reach through ; $90.00 for 7 days, $150.00 for 30 days.
Weekly Papers
Andover Townsman Haverhill Gazette Derry News Carriage Towne News
$23.85 PCI $14.10 PCI $22.30 PCI $23.50 PCI
Legal Notices
Sunday Eagle-Tribune
$52.75 PCI
The Eagle-Tribune
$50.50 PCI
Essex County Newspapers
$99.60 PCI
The Salem News
$66.70 PCI
The Daily News of Newburyport $48.25 PCI
Gloucester Daily Times
$46.15 PCI
Andover Townsman The Haverhill Gazette Derry News Carriage Towne News
Multiple-Day Combination
Ads 4 column inches or larger published in one daily or Sunday may run up to six additional times within six days, with no copy changes, at a 45% discount from classified display open rates.
Non-contract advertisers receive a 40% discount.
Market Power Plus Combinations
Discount on
open rate
All Dailies Combination
25%
ET or ECN plus one Weekly
15%
ET or ECN plus two Weeklies
20%
ET or ECN plus three Weeklies 25%
ET or ECN plus four Weeklies
30%
All newspapers
35%
Two weeklies
15%
Three weeklies
20%
Four weeklies
25%
*Discounts apply to weekly rate only.
Additional discounts available for repeat dates or contract commitment. 4" minimum required for Daily/Daily or Daily/Weekly combinations. 3" minimum required for Weekly/Weekly combinations.
$25.25 PCI $22.00 PCI $11.15 PCI $24.90 PCI
Real Estate Marketplace
The North Shore's Real Estate Marketplace runs in Friday's Essex County Newspapers (The Salem News, The Daily News of Newburyport and Gloucester Daily Times).
Open rate is $54.00 PCI including color, with modular rates available upon request.
Special Classifications
Contract Rates
Revenue Contracts
$5,000-$14,999 $15,000-$29,999 $30,000-$69,999 $70,000-$139,999 $140,000-$229,999 $230,000-$469,999 $470,000+
Discount on open display rate
5% 10% 15% 20% 25% 30% 35%
All revenue invested in any products will count toward revenue contract fulfillment. One revenue contract will be valid for all products. Contract rates require signed contract, and payment must be made by the 25th of the month following service. Contract advertisers who do not comply with terms will be charged retroactively to rate actually earned.
Frequency Contracts
Daily/Weekly
Consecutive Weeks
6 weeks 13 weeks 26 weeks* 39 weeks 52 weeks
Discount on open display rate
5% 10% 15% 20% 30%
Nonconsecutive Weeks
13 ads
5%
26 ads
10%
52 ads
20%
78 ads
25%
Frequency contracts are specific to individual papers. 2" minimum required with frequency contracts. Frequency rates require signed contract and payment by the 25th of the month following service. *Available every other week.
100 Turnpike St. | North Andover, MA | 978-946-2000
Magazine Rates
Open Rates
Multi-Magazine Rates
2-Page Spread Outside Back Cover Inside Front Cover Inside Back Cover Full Page 2/3 Page 1/2 Page 1/3 Page 1/6 Page "Business Spotlight"* Directory Ad (1 x 3")
*"Business Spotlight" is a 2-page spread
1x
$2,500.00 $2,100.00 $1,900.00 $1,900.00 $1,675.00 $1,250.00 $1,100.00
$750.00 $425.00 $1,500.00 $150.00
2x
$2,250.00 $1,890.00 $1,710.00 $1,710.00 $1,507.50 $1,125.00
$990.00 $675.00 $382.50 $1,500.00 $100.00
3x
$2,000.00 $1,680.00 $1,520.00 $1,520.00 $1,340.00 $1,000.00
$880.00 $600.00 $340.00 $1,500.00 $100.00
4x
$1,750.00 $1,470.00 $1,330.00 $1,330.00 $1,172.50
$875.00 $770.00 $525.00 $297.50 $1,500.00 $100.00
2-Page Spread Outside Back Cover Inside Front Cover Inside Back Cover Full Page 2/3 Page 1/2 Page 1/3 Page 1/6 Page Directory Ad (1 x 3")
2 Mags
$4,000.00 $3,360.00 $3,040.00 $3,040.00 $2,680.00 $2,000.00 $1,760.00 $1,200.00
$680.00 $160.00
3 Mags
$5,250.00 $4,410.00 $3,990.00 $3,990.00 $3,517.50 $2,625.00 $2,310.00 $1,575.00
$892.50 $210.00
4-8 Mags
$6,000.00 $5,040.00 $4,560.00 $4,560.00 $4,020.00 $3,000.00 $2,640.00 $1,800.00 $1,020.00
$240.00
Add Additional Mags
+ $750.00 ea. + $630.00 ea. + $570.00 ea. + $570.00 ea. + $502.50 ea. + $375.00 ea. + $330.00 ea. + $225.00 ea. + $127.50 ea. + $30.00 ea.
To qualify for Multi-Magazine discounts all magazines must fall within the same time period. It must always be the next publication date. You may not skip issues and still qualify for multi-magazine discounts.
Ad Sizes
Trim Size 8.125"x10.875" 2-Page Spread (bleed) 16.75" x 11.375" Full Page (bleed) 8.625" x 11.375" Full Page (image area) 7.25" x 9.75" 2/3 Page (vert.) 4.75" x 9.75"
1/2 Page (horiz.) 7.25" x 4.75" 1/3 Page (vert.) 2.25"x 9.75" 1/3 Page (square) 4.75"x 4.75" 1/6 Page (vert.) 2.25"x4.75" 1/6 Page (horiz.) 4.75"x2.25"
1/3 Vertical 1/6 Vert. 1/6 Vert.
Full
2/3
Page
Page
Full PaFgulel Pbalegeedbleed
1/3 Square
1/2 Page Horizontal
1/6 Horiz. 1/6 Horiz.
Requirements
n High quality print PDF is the preferred format. n Finished ads must be supplied in CMYK, with all fonts
embedded at 300 dpi. n All digital files MUST be a minimum of 300 dpi. n Most website images are 72 dpi, a resolution which
is not suitable for print advertising. n All digital images will be accepted in .tif, .eps and .jpg
formats. n All vector images (Illustrator or Freehand) must be
saved as an .eps with all text converted to outline. n Word documents will not be accepted for final output. n Ads sent in camera ready are subject to final
approval by the Magazine publisher.
Call to speak to a sales rep today! 978.946.2000
Specs
Digital Ad Rates
Standard Positions
High Impact Positions (Sponsorship 100%)
Position
Size
Type
NOBMG Pricing
Medium Rectangle 300 x 250 px
standard or mobile /
ROS:
$12 CPM
animated or static
Leaderboard
728 x 90 px
standard site / static or animated
ROS:
$12 CPM
Film Strip
300 x 600 px
standard site btf2 / static or animated
ROS:
$12 CPM
Mobile Banner
320 x 50 px
mobile / static
ROS:
$12 CPM
Sections (including homepage only), geo-targeting, & day parting for any size = $15 CPM
Position
Sliding Billboard / Pencil
Floorboard
Wallpaper
(add on item to floorboard or billboard.)
Size
950 x 250px (bottom), 950 x 45px (top) 970 x 90px (open), 970 x 30px (closed)
Left/Right Rail = 310 x 1000px each
ET Pricing
$1,500/week $400/day
$1,500/week $400/day
$500/week $200/day
SN Pricing
$900/week $200/day
$900/week $200/day
$300/week $100/day
LMS
1000 x 600 px
$595/month $450/month
Daily Headline Email
300 x 250px, 728 x 90px
eBlast
$600/month $500/month
$400 each
$300 each
Definitions:
ROS: Run of Site
A
CPM: Cost per thousand impressions
Impression: The number of times an ad is displayed.
Notes:
C
Video Ads: video must be supplied as a mp4, will
play in a medium rectangle spot, audio off.
Medium rectangle: ad will appear in one of three
spots.
Mobile bannner: will appear in 1 of 2 spots.
Email: 728 x 90 only in a breaking news emails if
any are sent out.
Accepted File types:
Standard Positions: .jpg, .swf., .gif, tags High Impact: jpg., or .gif (only billboard/pencil and floorboard can be animated gif.)
GT Pricing
$500/week $200/day $500/week $200/day $250/week $100/day $450/month $400/month $300 each
B
NT Pricing
$400/week $200/day $400/week $200/day $250/week $100/day
$450/month
$400/month
$300 each
Weeklies Pricing
$100/week $100/week $100/week $299/month
-
D
A: Wallpaper
D: Medium Rectangle
B: Billboard/Pencil
E: Floorboard
E
A
C: Leaderboard
F: Mobile Banner
100 Turnpike St. | North Andover, MA | 978-946-2000
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