Chapter 9—Product Concepts
Channels facilitate the end goal of possession of the goods, but they do not help to overcome a discrepancy of possession. PTS: 1 REF: 172 OBJ: 12-1 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Distribution 4. A discrepancy of _____ is the difference between the amount of product produced and the amount an end user wants to buy. ................
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