Principles of Marketing, 13e (Kotler/Armstrong)

D) direct mail. E) catalogs. Answer: C. Diff: 1 Page Ref: 413. AACSB: Communication. Skill: Concept. Objective: 14-3. 54) To _____, a marketer can ask target audience members whether they remember the message, how many times they saw it, and what points they remember. A) select a message source. B) collect feedback. C) select a message channel ................
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