Chapter 9—Product Concepts
36. The only way Jim Keeler in New Mexico can get a box of Carolyn Popwell’s Festive Holiday Truffles from Washington is to order it through the mail. Popwell, who makes the candy by hand, uses a(n) _____ exclusively. a. exclusive distribution system b. conventional channel c. vertical marketing system d. reciprocal channel e. direct channel ................
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