Professional Specialist Officer



Last updated:16 April 2019 Job Evaluation: 15 April 2019JOB DESCRIPTIONPost title:Campaigns OfficerAcademic Unit/Service:Communications and MarketingFaculty:Professional ServicesCareer Pathway:Management, Specialist and Administrative (MSA)Level:4Posts responsible to:Head of Strategic MarketingPosts responsible for:Post base:Office-basedJob purposeTo support the day-to-day management and ongoing development of either the UG or PG University’s student recruitment marketing campaign to ensure campaign consistency across all channels and alignment to the marketing and student recruitment strategies. Key accountabilities/primary responsibilities% TimeCampaign Planning Contribute to the development of new student recruitment campaign(s) in line with the University’s marketing and student recruitment strategies Develop and facilitate an integrated omni-channel marketing plan for the designated campaign. Identify the most appropriate mix of marketing channels to meet the audience’s needs and expectationsProactively put forward new ideas and innovations for the ongoing evolution of the campaign to meet audience needs25 %Operations/Campaign Implementation and Tracking Ensure effective scheduling, monitoring and delivery of all agreed actions as part of the campaign marketing planManage external agencies and suppliers working on the campaign Organise regular campaign meetings or working groups to present and agree the campaign marketing plan, review progress, discuss problems arising and find creative solutions Provide timely status report and visibility into the progress of the campaignPropose, develop and communicate relevant campaign policies and procedures25 %Insight and measurementIdentify KPIs and implement benchmarks and measures of success for the campaignSeek and commission customer insight to inform campaign strategy and messaging (this will include an excellent understanding of the targeted audiences)Ensure all campaign decisions are driven by insight and have a strong methodology in place to measure success and Return Investment (ROI). Regularly monitor, measure, evaluate and report on campaign performance using agreed metricsMonitor competitors’ activity in the UK and overseasSeeking input from analytics experts and Institutional Research when appropriate20 %Working relationships/Stakeholder ManagementProvide campaign advice to colleagues and develop effective working relationships with key stakeholders – especially Student Recruitment & International Relations, Admissions, Student Services and Academic Tutors. Share best practice across Communications and Marketing and the wider University to maximise campaign effectiveness and establish credibility as a marketing expert and the campaign go-to person.10 %Project SupervisionProvide direct line management to designated marketing assistant role(s), ensuring objectives and deliverables are aligned to the campaign priorities.5 %Brand Ensure the application of the University’s brand across all media, print, digital, and otherwise, encouraging creative solutions to achieve campaign distinctiveness5 %Budget planning and reportingManage and report on the campaign marketing budget to ensure ROI. Ensure that the procurement of marketing goods and services meets University regulations.5 %Undertake any other appropriate duties as directed by the Head of Strategic Marketing.5 %Internal and external relationshipsStaff within Communications and Marketing and the wider Directorate, key stakeholders within designated Faculty, colleagues from other Professional Services at all levels, external suppliers, peer institutionsSpecial RequirementsThere is a need for the post holder to be flexible to work occasionally outside normal working days, e.g. weekends to support the University’s Open Days.Ability to travel is required as it may be necessary on occasion to participate at conferences and training events.PERSON SPECIFICATIONCriteriaEssentialDesirableHow to be assessedQualifications, knowledge and experienceSkill level equivalent to achievement of Degree or basic professional qualification.Proven and demonstrable experience of developing integrated omni-channel marketing plans Experience of working with brand guidelinesExperience of using Google Analytics to monitor digital activities and evaluate campaignsChartered Institute of Marketing qualification or equivalentDigital marketing qualificationAdditional accredited training courses (e.g. writing for the web or Agile / Scrum qualification)Familiarity with the Higher Education sectorExperience and understanding of student marketing Experience and understanding of business to business marketingExperience of working with Customer Relationship Management (CRM) databases.CV/InterviewPlanning and organisingAble to plan and organise individual and team activity with an appreciation of longer term issues, ensuring plans complement and feed into broader operational plansStrong campaign management skills and coordination of a number of stakeholders and simultaneous projects in sometimes complex relationships and to multiple deadlinesAble to respond to spontaneous requests from senior managers and re-prioritise workloadWell organised Demonstrable experience at meeting deadlinesCV/InterviewProblem solving and initiativeAble to problem solve and provide advice for self and various client groupsExperience in carrying out market research and competitor analysisAble to analyse data, to provide clear proposals for action and to identify the resource implications of such proposalsConfident at asking questions and seeking help and advice from colleagues when necessary CV/InterviewManagement and teamworkTeam player with demonstrated ability to proactively and positively work with colleagues in other work areas, within the team and relevant associated areas within the University, to achieve outcomes.Confident to offer advice and able to engage with colleagues to achieve goals, identifying opportunities for continuous improvement.Able to delegate effectively, to lead and develop a project team, which can achieve deadlines, achieve operational excellence and deliver excellent customer service.Experience in managing third party suppliers Demonstrable experience effectively managing an operating budget.Line management experienceCV/InterviewCommunicating and influencingAble to deal with sensitive information in a confidential manner.Excellent presentation and interpersonal skills Excellent English writing skills with ability to present complex issues in a focused, succinct, professional and persuasive mannerExcellent customer service approachCV/InterviewOther skills and behavioursExcellent attention to detailAdaptable and flexibleComputer literateSelf-motivated Creative and enthusiastic individualAble to demonstrate alignment with the University’s core values in all areas of work, and champion those behavioursCV/InterviewSpecial requirementsAble to work flexible hours on occasion, including evenings and weekends as necessary.Willingness to travel on occasion to attend training and appropriate eventsInterviewJOB HAZARD ANALYSISIs this an office-based post?? YesIf this post is an office-based job with routine office hazards (eg: use of VDU), no further information needs to be supplied. Do not complete the section below.? NoIf this post is not office-based or has some hazards other than routine office (eg: more than use of VDU) please complete the analysis below.Hiring managers are asked to complete this section as accurately as possible to ensure the safety of the post-holder.## - HR will send a full PEHQ to all applicants for this position. Please note, if full health clearance is required for a role, this will apply to all individuals, including existing members of staff.ENVIRONMENTAL EXPOSURESOccasionally (<30% of time)Frequently(30-60% of time)Constantly(> 60% of time)Outside work Extremes of temperature (eg: fridge/ furnace)## Potential for exposure to body fluids## Noise (greater than 80 dba - 8 hrs twa)## Exposure to hazardous substances (eg: solvents, liquids, dust, fumes, biohazards). Specify below:Frequent hand washingIonising radiation EQUIPMENT/TOOLS/MACHINES USED## Food handling ## Driving university vehicles(eg: car/van/LGV/PCV) ## Use of latex gloves (prohibited unless specific clinical necessity)## Vibrating tools (eg: strimmers, hammer drill, lawnmowers) PHYSICAL ABILITIESLoad manual handlingRepetitive crouching/kneeling/stoopingRepetitive pulling/pushingRepetitive liftingStanding for prolonged periodsRepetitive climbing (ie: steps, stools, ladders, stairs)Fine motor grips (eg: pipetting)Gross motor gripsRepetitive reaching below shoulder heightRepetitive reaching at shoulder heightRepetitive reaching above shoulder heightPSYCHOSOCIAL ISSUESFace to face contact with publicLone working## Shift work/night work/on call duties ................
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