Daniel Thomson



Daniel Thomson

Tampa, Florida • 813-215-9895

Email: Danny@ • Web:

Qualifications:

• 12+ Professional years of experience with various projects for large websites, including complete redesign and restructure of higher-end websites, e-commerce and mobile websites, SEO Link Building, SEM and SEO Content development, social media, brochures, logos, flyers, newspapers/magazine ads, apparel design, photography, and videography

• Experienced with Salesforce, Sitecore, WordPress

• Experienced in Social Media Marketing and Social Media Designs

• Experienced with the entire Adobe CC Suite, Microsoft Suite

• Phenomenal people skills with an adept understanding of the complex needs of others

• Persuasive negotiating and communications skills with the ability to effortlessly convey complex ideas with the company and design team

• Audio and Video Experience in editing and recording

• Highly motivated self-starter

• Comfortable teaching and leading others, as well as working as a team

• Able to maintain sensitive and confidential corporate information

Objective: To obtain a position that will fully utilize my professional business design and creative art skills in the field of Web Design, Web Development, Graphic Design, Photography, and Videography in a manner that is both challenging and rewarding as well as utilize my Search Engine knowledge and Social Media Skills to contribute to overall business success.

Employment: Ashley Furniture Industries, Inc. Tampa, FL

Web Content Manager 2015 – Present

The Web Content Manager is responsible for maintaining content on the Ashley Furniture HomeStore website. Utilizes Salesforce Business Manager, Sitecore, Umbraco, Adobe Marketing Cloud, and more. The content and asset management systems to update the pages, promotions, images, disclaimers, SEO, and other website content. Responsible for writing responsive HTML5 and CSS3 code that is cross browser compatible to create a consistent look and feel throughout the site and maintain consistency with Ashley’s omni-channel marketing strategy. Utilizes Adobe Photoshop to edit images for the web. Works closely with the Ashley Furniture merchandisers, graphic designers, photography department, website development, and information technology departments so strong communication skills are needed.

• Create, develop, manage and publish content to the Ashley Furniture HomeStore website (requires working with Salesforce Business Manager)

• Utilize HTML5, CSS3, SEO, and various tools to develop pages or portions of pages on the site

• Work with the SEO vendor Merkle to optimize site content for search engines

• Append query strings to website links to assist the web analytics department

• Use Photoshop to create and edit graphics for use on the web when the design team is unavailable or in need of assistance

• Implement Salesforce Einstein to make shopping more predictive and personal

Henry Schein Inc. - Ortho Technology Inc. Tampa, FL

Web Designer/Search Engine Optimization Specialist 2009 – 2015

• Responsible for HTML, CMS & CSS coding, web design, page development, image editing, online store, site structure, emails, search engine optimization, social media, analytics reporting, customer web orders/issues and daily maintenance

• Writing, editing, designing and gathering/creating content for the website while optimizing for SEO

• Developing webpages that have a consistent feel and look throughout all web properties

• Identifying and correcting website code deficiencies

• Writing and Designing Social Media Posts for Facebook, Twitter, and LinkedIn daily

• Website tracking (analytics) integration and deployment with Google Analytics and Pardot

• Responsible for email creation, email campaigns, website forms and customer tracking in Pardot

• Editing and preparation of videos for the web

• Develop SEO strategies, and implement and monitor campaigns

• Perform site analysis, keyword research and mapping, and assess link building opportunities

• Based on analysis, results and client feedback, continually improve and modify strategies to optimize effectiveness

• Prepare analytics and ranking reports and present to management

• Experience providing employee training and providing technical support to end users

• Maintain maximum effectiveness while adhering to strict deadlines and budgets

• Keep up-to-date with constantly changing technological and search engine trends, algorithms and ranking factors

• Provide guidance to other team members on web development issues

• Simultaneously managing several databases and reporting tools

• Strong interpersonal skills, including experience working in fast paced, team-oriented environments

• Work with marketers to understand project goals and deliver creative concepts/visual design solutions that meet these goals

Guide 2 Interactive Media Tampa, FL

Assistant Web Master/Designer 2007 – 2009

Responsible for creating and maintaining work on various web/design duties

• Designed template-page layout and corporate branding for website, content channels.

• Design and code using technologies and software such as Adobe Photoshop, Illustrator, Dreamweaver, JavaScript, and XHTML

• Maintain excellent usability and accessibility

Guide 2 Interactive Media Tampa, FL

Sr. Search Engine Optimization Specialist 2007 – 2009

Responsible for managing and developing the search engine market for all G2 Client Websites.

• Search Engine Optimization: Evaluated and tested existing site's content, layout, Keyword Market Research on targeted markets searching habits. Used ethical/white-hat Search Engine Optimization techniques to produce solid high rankings for numerous keywords.

• Maintain, developed and implemented numerous company-wide SEO "Best Practices" policies/documents: HTML Coding Guidelines, Keyword Research, Meta Tag Guidelines, Goggle Ad-Words, Sitemaps, etc.

Grace Bible Ministries of Florida, Inc. Brandon, FL

Web Master/Designer/SEO Specialist/Audio Engineer/Videographer 2000 – Present

• Cross-browser front end user interface design to back end functionality

• Design and code using technologies and software such as WordPress, Adobe Photoshop, Adobe Flash, Dreamweaver, JavaScript, and XHTML

• Maintain excellent usability and accessibility

• Audio Recording and Editing

• Live Video Recording

Publix Supermarkets Tampa, FL

Customer Service Staff 2004 – 2009

• Responsible for coordination of associates' job tasks and responsibilities in Customer Service department

• Gained multiple hands on and customer skills working as a cashier

• Enjoyed working where customer service is of the highest quality

Freelance Experiences Tampa, FL

Various Responsibilities 1998 – Present

• Website design/development, WordPress theme customization, photography, videography, and multiple print and graphic designs

• Creation and development of online branding

• SEO Link Building, SEM and SEO Content development

• Multiple Print and Online Design work for Magazine/Newspaper Ads, T-Shirts, Stickers, Posters, and Websites

Education: Southwest Florida College Tampa, FL

Associate of Science Degree in Web/Graphic Design obtained 2007

• Who’s Who Among Students in American Junior Colleges Award 2007

• Deans List Achieved Every Semester at SWFC

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