Business Development Manager - Digital Job Description

Business Development Manager - Digital Job Description

Role Purpose:

To build a sustainable Sales Funnel that increases CPIs market presence, commercial revenue and customer engagement in the HealthTech space. Alongside traditional Business Development techniques you'll develop, implement, track and optimize digital campaigns across multiple platforms to engage target customers, developing, qualifying and converting new opportunities to Purchase Orders. You'll work together with our technical content generators, sales operations and Marcoms teams to craft beautiful and compelling stories for HealthTech campaigns. Ultimately, as the Digital Business Development Manager, you'll make sure our HealthTech messaging reaches our target audience to grow both CPI's presence and revenue within the HealthTech market sector. This role carries an Order Intake and Revenue target.

Key Responsibilities:

? Embrace and role model the desired behaviours to exemplify our Company values, promoting an ethical, positive company culture.

? To maintain consistent and documented compliance with all relevant Safety, Health and Environmental (SHE), Good Manufacturing Practice (GMP), Data Integrity (DI), quality and best practice requirements.

Role specific responsibilities:

Commercial Growth Strategy

? To grow commercial income in the HealthTech target markets by leading blended digital and face to face customer journeys. Manage end to end customer journey from identification to customer retention.

? To build the strategy for B2B digital growth and lead the execution of agreed strategy. Work in conjunction with other relevant teams including marketing communications, strategy teams and technology experts.

Customer Journey Campaign Execution

? To build, lead and deliver end to end customer journey campaigns to deliver high quality and quantity of customer engagement. Use CPI's thought leadership and technology expertise to drive the engagement. Utilise existing and explore new channels to reach out to target stakeholders, build relationships and keep up to date with new trends. Attend conferences and events as part of the journey.

2741_Business Development Manager - Digital ? Job Description

Business Development Manager - Digital Job Description

? To create compelling digital channel content (such as emails, newsletters, webinars, and social media posts) to engage and generate qualified leads providing a connected customer experience that results in a first "personal" contact.

? To build new commercial opportunities by researching new potential customers, identify key decision makers, engage through digital channels and maintain relationships through effective use digital channels.

? To monitor market insights, customer feedback and evaluate the performance of existing CPI offerings and identify areas for improvement or innovation. Identify strategic market opportunities in the medical devices, diagnostics and wearables market and provide recommendations to CPI's strategy and product development teams that enables CPI to invest in new technology development.

Business Development

? To build expert market knowledge of HealthTech product development and a deep understanding of CPI's capabilities and value within the HealthTech market sector.

? To lead the pitch for CPI's offering to external stakeholders, effectively translating CPI's technical capability and clearly articulating the value that CPI brings to the market.

? To effectively communicate the requirements for contracted customers in collaboration with CPI's subject-matter experts and ensure that customers are set up for success.

Customer Relationship Management Processes

? To work with customers, internal experts, and technology teams to prepare compelling project proposals/briefs/quotes, negotiate and close project proposals to a Purchase Order/Commercial Contract.

? To input relevant business development data/reports in support of various internal management activities.

? To follow the CPI business Customer Relationship Management (CRM) methodology and process ensuring all customers and opportunities are tracked on CRM and fully up to date.

? To maintain and manage an account management process. Ensure client relationships are managed throughout the customer journey.

Direct reports: No direct reports

Person specification

Education / Qualifications:

2741_Business Development Manager - Digital ? Job Description

Business Development Manager - Digital

Job Description

Essential:

Desirable:

Educated to Degree level (or equivalent) in English, Maths or marketing.

Educated to A-Level level (or equivalent) in a Science subject.

Educated to Degree level (or equivalent) in a marketing with a strong B2B digital content.

Competencies and behaviours

Leadership (Enabling)

Decision Making (Enabling)

? Builds and leads groups,

? Pro-actively identifies and prioritises

communicates a compelling and

the key issues involved to facilitate

inspired vision and sense of core

the decision making process.

purpose to deliver the incredible, by arriving at an agreed schedule of work for a project, including agreed success criteria.

? Seeks input from the relevant stakeholders when appropriate, considers risks, and takes accountability for the impact a

? Demonstrates commitment to

decision may have on others.

common goals, integrity and trust in all dealings with colleagues and customers.

? Makes decisions in a timely manner.

? Identifies the key factors in a complex problem.

Communication (Enabling)

Developing self and others (Enabling)

? Presents complex issues/ data with a high level of clarity and impact, using the appropriate format and driving action.

? Is able to write clearly and succinctly recommendations and messages that have the desired effect.

? Is aware of the impact of their communications and pro-actively seeks feedback for improvement, learning from their experiences and taking ownership of their actions and how they present them.

? Is able to influence others by preparing a reasoned argument to adopt a specific tactics or plan, in line with strategy, and persuade others of the merit.

? Supports others in their development.

? Is personally committed to, and actively seeks, opportunities to improve continuously.

? Is comfortable learning from the experiences of others and recognises the differing strengths of team members.

? Provides honest helpful feedback to others on their performance.

? Insightful about self, strengths and limitations, and how to maximise contribution.

2741_Business Development Manager - Digital ? Job Description

Business Development Manager - Digital

Job Description

Collaboration (Influencing)

Delivery (Enabling)

? Blends people into teams, leveraging

? Prioritises activities based on their

the use of talents available from any

impact and strategic importance.

part of the organisation that result in the most innovative solution.

? Takes responsibility and monitors own performance.

? Fosters a sense of energy, ownership, and personal commitment to collaborative work, ensuring that diverse people are able to collaborate

? Can articulate how their work feeds into projects.

? Creates and exploits useful metrics.

openly and honestly as one team even with differing views and perspectives.

? Understands the priorities and deeper needs of different stakeholders groups, being sensitive

? Displays commitment and engagement to own work.

? Pursues everything with energy, drive and a need to finish, even when faced with setbacks or resistance.

to different experiences.

? Supports and enables people to work together to meet objectives.

Knowledge and Experience:

Essential: ? Business Development experience

meeting sales targets in a relevant technical market

? Proven experience in digital marketing strategies tactics and tools with a focus on lead generation

? Proficiency in the use of marketing automation platforms, CRM systems, and lead management software.

Desirable: ? Fluent in digital marketing strategies in

the HealthTech space

? Up to date with the latest trends and best practices in online marketing and measurement

? Proven, quantifiable track record identifying target audiences and devising successful digital campaigns that engage and convert target customers.

? Strong analytical skills with the ability to interpret data and generate actionable insights.

? Experience in identifying target audiences and devising successful digital campaigns that engage and convert target customers.

? Excellent written and verbal communication skills.

2741_Business Development Manager - Digital ? Job Description

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