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ROCKEE T. BULL4200 East Fowler Ave., Tampa, FL 33602 (813) 974-2171 rockeebull@usf.eduPROFESSIONAL PROFILEInnovative Market Research Director with 10+ years of experience in collecting and analyzing complex data to evaluate opportunities in order to improve the customer experience, increase product/brand visibility and maximize client profitability. Trusted research manager assigned to Fortune 500 company projects at national and international client locations. Team-oriented leader with the seamless ability to manage, coordinate, and execute complex projects. Areas of ExpertiseStrategic PlanningContract OutsourcingCMO/CROTechnical WritingPharmaceuticalsHealthcareRELEVANT EXPERIENCEDirector of Marketing Intelligence 7/12- PresentThat’s Nice- Nice Insight, New York, NYManage and collaborate with staff of 4 to ensure project efficiency, monitor project status, and proof all project materials for quality assuranceOversee and execute research projects to meet the unique pharmaceutical client needs Recommend marketing strategy to meet client objective best, offering customized delivery platforms, services, and methodologiesProactively engage in the submission of relevant publications, continuously research pharmaceutical product trends, and attend professional development activitiesAccomplishments:Recognized by 4 online periodicals as leading writer for pharmaceutical product trendsRecruited Fortune 500 company clients within 6 months of employmentResearch Manager 3/10- 7/12That’s Nice- Nice Insight, New York, NYRecommended and executed appropriate research methodologies to clientsDeveloped industry-wide research projects focusing on brand awareness and perception as influenced by marketing communications Programmed questionnaires for online platform, including extensive logic and branching, and source sample Contributed monthly articles to industry publications Accomplishments:Designed the first industry-wide study on selecting outsourcing partners during the drug development lifecycle for the Pharmaceutical and Biotechnology sectorMonthly contributor to Life Science Leader magazine with “Outsourcing Insights”Research published in BioPharm International, PharmaIQ, Pharmaceutical Technology, Pharmaceutical Outsourcing, Pharmaceutical Processing, Drug Development & Delivery, Chemical Information SocietyProject Manager 11/05- 2/09Envirosell, New York, NYCoordinated and executed customized research projects to identify consumer patterns and preferences in order to enhance clients’ understanding of their customer audienceDesigned questionnaires, “shop-along” guides, and in-store observation and consulting tools to measure whether current marketing tactics reach the consumer and where they may be made more effectiveAnalyzed and charted data, prepared research reports, and created and delivered client presentations offering short and long-term recommendations based on current customer attitudes and trendsAccomplishments:Selected employee to present research findings to Fortune 500 CEOs at senior management meetingsAssigned full-store studies for True Value, Toys R Us, Petco, Verizon, Wells FargoLed studies on consumer packaged goods for Pepsi, Sara Lee, Kraft, MicrosoftManager of Development 3/04- 11/05Envirosell, New York, NYResearched and assisted in the development of CEO’s speeches, articles and books. Gained valuable insight into what retail means in the global market for both small and large players Created presentations, edited and proofread all company materials, including proposals, company newsletters, and project reportsManaged busy relationship with the international media, maintained press contacts and article archives, authored interviews, and responded to phone and web inquiriesAccomplishments:Mentored by Paco Underhill, author of “Why We Buy” and “Call of the Mall”Traveled with CEO to national and international speaking engagements and book toursMarketing Assistant 10/01- 9/03Dresdner Kleinwort, New York, NY Planned and coordinated site visits and organized timelines to expedite the closing and execution of over $4 billion in transactions from marketing stages to closing events Acted as liaison between bankers and clients to ensure a timely and seamless interface Designed multimedia client presentations during the marketing stages of domestic and cross-border leases including the 2002 Deal of the YearRELEVANT PUBLICATIONSBull, Rockee. “Optimizing the Partner Selection Process for Drug Developers.” Life Science Leader Jan. 2012: 10-11. Print and Digital.Bull, Rockee. “Using Industry Spending Data to Develop Strategic Marketing.” Pharma iQ. Jan. 2012: Digital.Bull, Rockee. “Outsourcing Trends for 2012 – Top Services by Customer Segment and the Prevalence of Contracting to Emerging Markets.” GxP Lifeline Feb. 2012: Digital.Bull, Rockee. “Contract Services Spending: Who’s Spending What, Where?” BioPharm International Oct. 2011: 38-43. Print.TECHNICAL SKILLSProficient in: PC/OS Operating Systems, Word, Excel, PowerPoint, Access; SPSS, QuickBooks, FileMaker Pro QualtricsEDUCATIONMaster of Arts in English, University of South Florida, Tampa, FL 6/01Bachelor of Arts in English, University of South Florida, Tampa, FL 12/97 ................
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