Getting Your Emails to the Inbox: What You Need to Know

[Pages:15]Getting Your Emails to the Inbox: What You Need to Know

Chris Kolbenschlag April 3, 2019

Copyright ? 2019, Oracle and/or its affiliates. All rights reserved.

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Safe Harbor Statement

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle's products remains at the sole discretion of Oracle.

Copyright ? 2019, Oracle and/or its affiliates. All rights reserved.

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Agenda

1 Industry Update 2 Are you in the inbox? 3 Sending Domain Reputation 4 Common Problems 5 Best Practices for Inbox placement

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Copyright ? 2019, Oracle and/or its affiliates. All rights reserved.

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Industry Update

What's going on out there?

Copyright ? 2019, Oracle and/or its affiliates. All rights reserved.

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Industry Update

? Hotmail ?Gmail ? TensorFlow (AI for patterns) ?DMARC (Domain-based Message Authentication, Reporting and Conformance) ?BIMI (Brand Indicators for Message Identification) ? Brand logo in email ?OATH ? AOL, Yahoo now Verizon ?Yahoo cleaning

Copyright ? 2019, Oracle and/or its affiliates. All rights reserved.

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Are you in the `inbox'?

Are you sure?

Copyright ? 2019, Oracle and/or its affiliates. All rights reserved.

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Are you in the `inbox'?

?Delivered does not mean inbox

?Hotmail ? (Focused vs Other vs Spam)

?Gmail Tabs ? (primary, social, promotional, updates, spam) ? Hints -Open rates -Seed tests -Personal email/tests

Copyright ? 2019, Oracle and/or its affiliates. All rights reserved.

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Sending Domain Reputation

What, why?

@

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