Multicutural Marketing: Synergy in Diversity

Constant Cheng is the Chair of the School of Marketing, International Business and Asian Studies, University of Western Sydney, Nepean. Address: School of Marketing, International Business and Asian Studies, UWS-Nepean, PO Box 10, Kingswood, NSW 2747. Tel: (02) 9685 9681, Fax: (02) 9685 9612 Email: i.wilkinson@uws.edu.au ................
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