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Press Release

19 January 2012

PEARSON RELEASES NEW WAVE OF INTERACTIVE TEXTBOOKS FOR

APPLE’S IPAD

Innovative iBooks textbooks feature Pearson’s respected learning content

enhanced with video, audio, assessment, interactive images and 3D

Pearson, the world’s leading learning company, is today publishing a new suite of multimedia textbooks and reference titles for Apple’s iPad. The full-color books, designed for pre-schoolers, school students and learners of all ages, are available today through a new education channel on the iBookstore. They feature Pearson’s respected learning content brought to life with video, audio, assessment, interactive images and 3D animations.

Pearson is publishing its first suite of new books to coincide with the launch of Apple’s

iBooks textbooks. They feature new, specially-created content from two parts of Pearson:

leading education services and technology company Pearson North America and world renowned illustrated reference publisher DK.

The new titles include some of Pearson’s market-leading high school textbooks re-imagined

for the iPad. Miller & Levine Biology, Algebra 1 and Environmental Science: Your World,

Your Turn are available today, with Chemistry, Geometry and Algebra 2 following soon. An

estimated four million American high school students have studied math and science

through the print versions of these programs.

Reflecting the potential of Apple’s iBookstore to reach consumer learners, Pearson is also

releasing four titles from DK that will appeal to students aged three to 103: My first ABC;

Dinosaurs & Prehistoric Life; DK Natural History: Mammals-Carnivores; and DK Natural

History: Insects. These new DK books are based on titles that have sold approximately one

million copies in more than 20 languages.

In total, the first wave of Pearson books contains approximately 7,000 pages of learning

content, 1,000 interactive widgets (including 3D animations and Keynote presentations),

more than 100 videos and some 5,000 test questions so that students can check their

understanding.

Genevieve Shore, Pearson’s CIO and director of digital strategy, said:

“These books break new ground in digital and mobile publishing. If you open one of these

books, you will discover how a three-year-old learns his first words, how his heart beats,

how you solve equations and how dinosaurs lived. We’re delighted with the results and we

hope that readers, students, teachers and parents are too. We see enormous potential to

create these kinds of programs for more subjects, more stages of learning and more

geographic markets.”

Pearson, the world’s leading learning company, is a pioneer in the use of digital and mobile

technologies to transform and enhance education and publishing. Pearson reported

revenues of approximately $9bn in 2010 and generated approximately $3bn in digital

revenues in 2011.

Penguin, Pearson’s consumer publishing division, now has approximately 10,000 eBooks

available including bestsellers such as Kathryn Stockett’s The Help, Stephen Fry’s The Fry

Chronicles, Deborah Harkness’ A Discovery of Witches and Patricia Cornwell’s Red Mist.

Around the world, hundreds of millions of students and teachers use Pearson’s learning

technologies including:

• MyLabs, which provide online adaptive learning for school and college students;

• Pearson Learning Studio, which powers elearning for many of America’s leading

higher education institutions;

• Dash, Pearson’s award-winning app that gives teachers mobile access to multimedia

learning materials and personalized lessons;

• OLE, Pearson’s Online Learning Exchange, which connects teachers to thousands of

learning objects, videos, animations and photos to help them customize their lessons

and teach their own way; and

• PowerSchool (acquired from Apple in 2006), which provides powerful tools for

teachers to monitor their classrooms, record student progress and communicate with

parents. PowerSchool Parent and PowerSchool Student, two new free apps for

iPod Touch, iPhone and iPad, give real-time access to attendance, grades, assignments

and test scores to the ten million students and their parents in 65 countries whose

schools use PowerSchool.

For more information:

Pearson plc: Luke Swanson/ Charles Goldsmith + 44 (0) 207 010 2313

Pearson North America: Wendy Spiegel + 1 800 745 8489

Penguin/ DK: Toby Jones/ Rachel Kempster + 44 (0) 207 010 3345

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