Santander Plymouth Graduate Internship Programme ...



SANTANDER INTERNSHIP SCHEME 2013-2014 CASE STUDY

Name: Gillian McDonald

[pic]

University: University of Edinburgh

Name of company:

Dates of internship: March to June 2014

Internship title: Social Media Coordinator

Degree: MSc Scottish Studies

Graduation: 2013

Have you been offered any employment after your internship period by the SME?

I am continuing interning with , in a different role.

Description of your role and responsibilities

I am in charge of running the social media accounts for . This includes interacting with customers, increasing online awareness of the site, implementing digital marketing techniques in order to increase sales, and building online relationships with other businesses, potential clients and customers. As well as updating our social media accounts (which include Twitter, Facebook, Google+, Youtube, Pinterest and Instagram), I have also been in charge of the blog, and have assisted in the creation of copy and images for adverts and press releases.

How have you benefited from this experience?

I have gained valuable experience of implementing my existing knowledge of social media and digital marketing in a professional setting. Working within an SME has allowed me to have a lot of creative input and being able to see the business grow has given me confidence in my ideas and abilities. I have also strengthened my time management and self-motivation skills as I am often responsible for working to strict deadlines with minimal supervision.

What advice would you give to future Santander interns?

My advice would be to grab any opportunities which allow you to be creative and input your own ideas into the business. Knowing that your input has had a positive impact on the business is very rewarding, and by thinking creatively and working hard you will become a valued member of the team.

................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download