Job title:International Recruitment Manager (Asia)



left988060left000Job title:International Recruitment Manager (Asia)Post number:MK5143Reports to:Head of InternationalisationDepartment:International Office, Marketing and CommunicationsLocation:Moulsecoomb Grade:8Purpose of the roleThis role will lead the University’s marketing and recruitment strategy in Asia from development through to implementation – targeting approximately ten priority countries – to drive international student numbers. Alongside mainstream recruitment and marketing activities in the region, the post-holder will develop a range of strategic, recruitment orientated international partnerships which enhance the University’s profile and capacity for international recruitment. The role holder will maintain specialist knowledge and expertise on the region to drive an agile response to market opportunities. They will serve as ambassador for the University in the region enhancing the image of the University internationally to advance student recruitment and other international agendas. Line management responsibility: Initially for one International Officer and two in-country officers in China and India (to be appointed).Main areas of responsibility:International regional responsibilitiesTo lead on the management of recruitment activities in the region ensuring that recruitment targets are met and strategic decisions are taken.Develop regional strategy and provide leadership, direction and oversight of international activities to ensure delivery of results within key markets.Develop a marketing and recruitment strategy for the defined region to be updated annually and supported by periodic market analysis for each market within the region and implemented through the production of an annual budget plan for that region.Develop and maintain contacts with institutions and key individuals overseas, in the UK (e.g. British Council, funding bodies, agents, embassies) and leading, advising and contributing to UK or international activities with a view to strengthening the University’s profile, student recruitment, partnerships, inward and outward mobility and research collaboration.Take the lead on analysis of data and market intelligence relating to the region and propose innovative marketing strategies or activities that capitalize on opportunities / mitigate potential threats.Conduct overseas visits to the defined region, operating with autonomy, exercising well-informed judgement, demonstrating cultural sensitivity and ensuring their own safety and the safety of others in overseas markets that can at times present additional security and logistical challenges.Line management and communicationTo provide leadership and direct line management of International Officers and in-country staff allocated to the region to ensure they are effectively mentored, supported and developed.To lead on the appointment of staff to their respective regional teams as required including the appointment and oversight of staff members to be based overseas (in China and India in the first instance).To take responsibility and accountability for the issuing of verbal offers for places on UoB courses as appropriate and in adherence to strict guidelines.To constantly develop and enhance specialist market knowledge across target countries within the region to support the identification of opportunities for new course development to aid international recruitment.To provide proactive support to the Head of Internationalisation as required with the implementation of the wider Internationalisation Strategic Plan.Regularly monitor and review strategy with the Head of Internationalisation, keep abreast with internal and external data analysis, the external environment and work with marketing colleagues to provide statistical analysis for Schools to inform portfolio development.To provide proactive support to schools in developing and maintaining tailored international student recruitment strategies.To work with Heads of Schools and their Management Teams (and relevant Marketing colleagues) to support their international student recruitment objectives and develop and implement tailored strategies.To work collaboratively with key colleagues around the University to facilitate the implementation of the University’s wider Internationalisation Strategic Plan. To develop recruitment orientated international partnerships that enhance international recruitment.Work in close collaboration with regional and central Kaplan colleagues on the development of collaborative recruitment initiatives in relevant markets.Develop and maintain partnership agreements in relevant regions to feed international recruitment.Ensure full market appraisal and a detailed assessment of potential partners is conducted in support of any new business proposition and advise on appropriate levels of due diligence to be conducted.Work closely with potential partners to understand and develop the business proposition and to produce written proposals and a business plan (for external audiences and for internal approval purposes).Assess the business opportunity at various stages and decide the priority and effort it will receive alongside other opportunities – act on a timely basis.Manage and distribute the allocation of a sizeable regional recruitment budget to maximize return on investment against the defined objectives.Other dutiesUndertake visits overseas normally of between one to three weeks in duration.To be prepared to undertake overseas visits which amount to the role holder being overseas for up to twelve weeks each year.Represent the University to outside bodies as appropriate (e.g. British Council, UUKi, overseas Embassies, Ministries of Education, Government sponsors), initiate and maintain good relationships with these organisations and develop appropriate collaborative strategic projects and agreements with clearly targeted outcomes.This Job Description sets out current duties of the post that may vary from time to time without changing the general character of the post or the level of responsibility entailed. The post holder will be expected to be responsible for Asian markets though regions can change dependent upon the requirements of the International Office.General responsibilitiesThese are standard to all University of Brighton job descriptions.To undertake other duties appropriate to the grade and character of work as may be reasonably required, including specific duties of a similar or lesser grade.To adhere to the University’s Equality and Diversity Policy in all activities, and to actively promote equality of opportunity wherever possible.To be responsible for your own health and safety and that of your colleagues, in accordance with the Health and Safety at Work Act.To work in accordance with the General Data Protection Regulations.The person specification focuses on the knowledge, qualifications, experience and skills (both general and technical) required to undertake the role effectively. Please ensure that your application demonstrates how you meet the essential criteria. You will be assessed by your completed application form (A), at interview (I) and in some instances through an exercise (E).Essential criteriaA, I, EKnowledge and skillsComprehensive knowledge of international education and specialist expertise in a range of different international markets and their education systems.Extensive knowledge of the UK university sector and the challenges it faces in international marketing and recruitment.An understanding of how marketing can best be applied to international student recruitmentA positive approach to work, enthusiasm, determination and resilience in the face of challenges.Highly developed communication skills that allow for communication across global cultural boundaries as well as with staff at all levels within the University and within external stakeholders.Able to work strategically, identify opportunities, leverage those opportunities and ultimately deliver results against objectives set.Able to prioritise work to ensure time is spent effectively and efficiently to the accomplishment of results.An innovative approach to work, the ability to think through problems and identify solutions.Ability to deliver excellent and engaging written and oral communications to convey key marketing messages in the student recruitment market.Ability to self-motivate and work unsupervised for long periods.An ability to be the external face of the institution and to represent the University to a range of audiences including the British Council, overseas Embassies, Ministries of Education, Government sponsors.The ability to work under pressure in a dynamic environment often responding swiftly and appropriately to unforeseen circumstances and emerging opportunities.A/IA/IAII/EAAAA/IAA/IAQualificationsEducated to degree level or above.AExperienceAn experienced specialist with successful work experience in student recruitment in an international contextExperienced in people and/or project management to the achievement of successful outcomes.Experience of building networks and developing effective links with key external organisations.Experience of managing and controlling sizeable marketing budgets Experience of developing, liaising with and managing recruitment agents successfully.Experience of developing and implementing strategy to deliver targeted resultsA/IA/IAAA/IA/IManaging peopleAn ability to manage staff effectively, including to conduct appraisals, train and induct new members of their team, together with an ability to motivate others and act as a role model. AOther requirementsThe role will involve the ability to travel extensively overseas (up to 12 weeks per year)Able to work flexible and unsocial hours as required, including early morning, evenings and weekends.AADesirableFluency in a foreign language within allocated regionExperience of managing remote teams (i.e. staff based overseas)AA914400165481Any appointment is generally made at the bottom of the salary range for the grade dependent upon experience and previous salary.This is a full time, permanent post.The role will regular overseas travel primarily to Asia and for up to 12 weeks per year not normally in blocks of more than two weeks.Annual leave entitlements are shown in the table below and increase after 5 years’ service. In addition, to the eight Bank Holidays, there are university discretionary days between Christmas and New Year. All leave, including bank holidays and discretionary days, is pro-rated for part time employees.GradesBasic entitlement per yearGradesAfter 5 years’ service1-323 days1-328 days4-725 days4-730 days8-927 days8-930 daysMore information about the department/school can be found here Professional Services Departments or here Academic departments (schools and colleges)Read the University’s 2016 - 2021 Strategy and Internationalisation Strategy.The University has an attractive range of benefits and you can find more information about them on our websiteDate: September 2019 ................
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