2019 BOOMER RAVEL RENDS - AARP

2019 BOOMER TRAVEL TRENDS

November 2018

RESEARCH | ? 2018 AARP ALL RIGHTS RESERVED

DOI:

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Table of Contents

Executive Summary

3

Detailed Findings

5

Travel Plans

9

General Travel Behaviors

20

Appendix

28

Generational Comparisons

35

Contact

47

NOTE: Throughout the report, unless otherwise stated, figures represent those for Boomers.

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RESEARCH | ? 2018 AARP ALL RIGHTS RESERVED

EXECUTIVE SUMMARY

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Executive Summary

? Boomers continue to be avid travelers, planning to take a total of 4-5 leisure trips in 2019 on which they will spend over $6,600. A small portion will only travel internationally while the rest are fairly evenly split between traveling only domestically and traveling both domestically and internationally.

? Travel planning is taking place earlier as compared to years past with more Boomers already having booked international trips and more of those in the domestic trip planning phase having already chosen a destination.

? Connecting with locals for an authentic experience on vacation is of interest to Boomers, especially over meals and on tours on international trips.

? And while the majority tend to travel with a smartphone on domestic trips, about half will bring them on international trips Among those who do travel with their smartphone, most say they "can't travel without it." The top use for these phones while on vacation is to take photos.

? When it comes to mixing business and pleasure, working Boomers are still not big fans. Most do not feel it is important to stay connected to work while they are away. Among those who will bring work with them, they will not let it consume much of their vacation time. Also, few have extended work trips for pleasure or intend to do so in the future.

? So it is not surprising that work is not the biggest barrier to travel for Boomers. Cost and health issues/concerns are mentioned most often.

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DETAILED FINDINGS: TRAVEL PLANS

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2019 Boomer trip frequency and general destination holds stable

Not much has changed in Boomer travel plans between 2018 and 2019. Boomers plan on taking between 4-5 leisure trips next year with a similar composition of trip destinations year over year. Approximately half expect to only travel domestically (47%) while the other half hope to travel both domestically and internationally (48%). A mere 6% will travel abroad only.

Boomer Travelers* in 2019 (n=750)

# of Trips Anticipated:

2015 4.4 2016 4.5 2017 4.4 2018 4.6 2019 4.4

International Travel Only 6%

International and Domestic 48%

Domestic Travel Only 47%

* Traveler defined as one who has taken a leisure trip in the past 2 years and anticipates taking at least one in the coming year (2019). S11: And finally, how many personal trips do you anticipate taking next year, in the calendar year of 2019? Base: Screener, Baby Boomers (54-72) Travelers (n=750) Q1a: How many of these trips will be international and how many will be domestic? Base: 2019 Baby Boomer Travelers (n=750)

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Top motive for travel is to spend time with loved ones

For Boomers, the motivation for travel consistently comes down to a desire to get away from the day to day routine to spend quality time relaxing with friends and family.

Millennials and GenXers cite the same top 3 motivators, however, where they differ from Boomers is instead of looking to share an experience with a significant other, they are more likely to indicate the motivation comes from a desire to go on an adventure and/or try something new. Full details in Appendix.

2018 Trip Motivators: 1. Spend time with family/friends (57%) 2. Get away from normal everyday life (49%) 3. Relax & rejuvenate (47%)

57% To spend time with family and friends

48% To relax and rejuvenate

47% To get away from normal everyday life

Base: 2019 Baby Boomer Travelers (n=750)

Q9b: Please select your top three motivators for choosing the destination for this trip.

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No significant differences from 2018

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Almost all will travel domestically and about half internationally

As seen in the past, the vast majority of Boomers anticipate at least one domestic trip in 2019 (94%) with an average of 3-4 total trips cited. In addition, over half of Boomers (53%) plan on traveling internationally in 2019 with approximately 1-2 trips anticipated on average.

Different than 2018, Millennials are not reporting a significantly higher number of total trips anticipated for 2019 than Boomers.

Number of Trips Anticipated By Destination

47%

International

AVG # OF TRIPS: *

1.52

Domestic

3.79

33%

18%

15%

24%

18%

6%

4%

None

One

Two

Three

Base: 2019 Baby Boomer Travelers (n=750) Q1a: A moment ago you mentioned you anticipate taking [number] personal trips in 2019. How many of these will be an international trip and how many will be a domestic trip?

* Among those taking one or more trips

RESEARCH | ? 2018 AARP ALL RIGHTS RESERVED

34%

1%

Four or More

No significant differences from 2018

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