THE PENINSULA HOTELS RE-LAUNCHES THE PENINSULA …



For Immediate Release July 15, 2013

THE PENINSULA BEVERLY HILLS LAUNCHES NEW COLLECTION OF

PENINSULA ACADEMY PROGRAMS

Guests can experience a taste of Southern California culture with eight new adventures

from a behind-the-scenes tour of a major movie studio to a sun-splashed day at a celebrity beach estate

Just in time for summer travels, The Peninsula Beverly Hills has enhanced its iconic experiential program, The Peninsula Academy, with new activities designed to delight and educate guests of all ages. Eight experiences for adults and children staying at The Peninsula Beverly Hills include behind-the-scenes access to a major Hollywood movie studio; a day at a celebrity Malibu beach estate with private surf lessons; an architectural tour of iconic Los Angeles buildings; a motorcycle-drawn carriage ride and scavenger hunt in Beverly Hills, and more – providing guests with a taste of the local culture of Los Angeles.

Available at Peninsula hotels worldwide, The Peninsula Academy was created to give guests an insider introduction to key aspects of culture, lifestyle, cuisine, arts and history through individualized classes, tours and activities. The Peninsula Beverly Hills has meticulously curated its programs by sourcing the very best tour guides and local partners, bringing the city to life through exclusive activities, all accomplished with the celebrated Peninsula attention to detail.

• Behind the Scenes at a Hollywood Studio: A private tour behind the scenes at the Warner Bros. studio lot

• Escape to Xanadu: A day at a celebrity beach estate with surfing lessons, kayaking and a gourmet al fresco lunch

• Fly Away to Malibu Wine Country: A helicopter tour to Southern California wine country for a private wine tasting, picnic lunch and brief encounter with the estate’s wildlife collection

• From Movie Palaces to Disney Hall: A tour of the most iconic buildings in Los Angeles with an expert architectural historian

• Hollywood Piano Legend: Private piano lesson and lunch with The Peninsula Beverly Hills’ resident pianist, who has entertained Hollywood royalty for more than 30 years

• Kids, Cookies and Cupcakes: Creating, baking and decorating with The Peninsula Beverly Hills’ Executive Pastry Chef

-more-

THE PENINSULA BEVERLY HILLS LAUNCHES NEW COLLECTION OF PENINSULA ACADEMY PROGRAMS – 2

• Red Carpet Glamour: Experience the red carpet glamour of a celebrity, with professional hair and makeup, designer dress and exclusive jewels. The final look is captured on The Peninsula Beverly Hills’ red carpet by a Hollywood photographer

• Seven-Wheel Family Adventure: A motorcycle-drawn carriage ride and scavenger hunt through Beverly Hills with stops at the city’s most iconic sites

Each program features special touches, from bespoke Peninsula transportation, to unique keepsakes ranging from beautiful historical books to child-size chef’s aprons and photo album of the day, all which provide lasting memories for each guest.

A dynamic new section on The Peninsula’s website has been developed for The Peninsula Academy, including insightful information on each hotel’s programs, images and videos, sample itineraries, maps and other interactive features.

Programs require advance notice so that guests can choose activities according to their interests and travel schedule. Reservations are subject to availability.

Additional details on The Peninsula Beverly Hills Academy:

Behind the Scenes at a Hollywood Studio is a private tour behind the scenes on the Warner Bros. studio lot followed by a stop in the Warner Bros. store with a $100 gift card and a gourmet picnic served by a Peninsula Page in nearby Griffith Park.

Experience a day of the “California Dreaming” lifestyle with Escape to Xanadu at a celebrity beach estate in Malibu, with surfing lessons, kayaking and a gourmet al fresco lunch served by a Peninsula Page. A photographer will be on hand to chronicle the day’s adventure on film and video.

The Fly Away to Malibu Wine Country Academy offers a bird’s-eye view of Los Angeles with a helicopter tour to Southern California wine country for a private wine tasting, a picnic lunch under the oaks served by a Peninsula Page and a brief encounter with the wine estate’s horses, buffalo and zebras.

-more-

THE PENINSULA BEVERLY HILLS LAUNCHES NEW COLLECTION OF PENINSULA ACADEMY PROGRAMS – 3

From Movie Palaces to Disney Hall is an up close and personal tour of the most iconic buildings in Los Angeles with an expert architectural historian and a gourmet Peninsula-prepared picnic lunch in downtown’s new Grand Park. Guests will receive a copy of an architectural guidebook as a memento of the experience.

Music aficionados are in for a treat with the Hollywood Piano Legend Academy, which offers a private piano lesson and lunch with The Peninsula Beverly Hills’ resident pianist, who has entertained Hollywood royalty for more than 30 years.

Young guests are invited into The Peninsula Beverly Hills’ pastry kitchen with Kids, Cookies and Cupcakes to create, bake and decorate cookies and cupcakes with the Executive Pastry Chef. The kids take home their mini Peninsula chef’s hats and jackets as souvenirs, in addition to a photo album – a keepsake to remind them of their fun culinary adventure.

Guests enjoy an “only in Hollywood” experience with Red Carpet Glamour. A professional stylist does their hair and makeup; they step into a (pre-selected) designer gown or tuxedo. Then, adorned with jewelry and cufflinks from Mikimoto, they are photographed on the red carpet by a celebrity photographer.

The Seven-Wheel Family Adventure is a unique motorcycle-drawn carriage ride and scavenger hunt for the family in Beverly Hills. Children are armed with cameras for photo-ops at the city’s most iconic sites, followed by a picnic lunch served by a Peninsula Page, a stop in Beverly Hills’ best toy store and a visit to a unique ice cream shop.

Additional information on each Peninsula Hotel Academy program is available at academy.

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About The Peninsula Beverly Hills

The only AAA Five Diamond and Forbes Five Star-rated hotel in Southern California for 20 consecutive years, The Peninsula Beverly Hills offers 194 newly renovated guest rooms, including 37 suites and 16 private villas, nestled among lush tropical gardens in the heart of Beverly Hills. Home to the sumptuous Belvedere, the only AAA Five Diamond-rated restaurant in Los Angeles for 18 consecutive years, The Peninsula Beverly Hills also features The Living Room, where the legendary Peninsula Afternoon Tea is served daily, The Peninsula Spa and The Roof Garden, a refined resort oasis featuring a swimming pool, private cabanas, and outdoor cocktails and dining. The Peninsula Beverly Hills is located at the intersection of Wilshire and South Santa Monica Boulevards, within easy walking distance of Century City and Beverly Hills’ legendary Rodeo Drive. For more information, please visit beverlyhills.

About The Hongkong and Shanghai Hotels, Limited (HSH)

Incorporated in 1866 and listed on the Hong Kong Stock Exchange (00045), HSH is a holding company whose subsidiaries, associates and jointly controlled entity are engaged in the ownership and management of prestigious hotel, commercial and residential properties in key destinations in Asia, the USA and Europe. The hotel portfolio of the Group comprises The Peninsula Hong Kong, The Peninsula Shanghai, The Peninsula Beijing, The Peninsula New York, The Peninsula Chicago, The Peninsula Beverly Hills, The Peninsula Tokyo, The Peninsula Bangkok, The Peninsula Manila and The Peninsula Paris (under construction). The property portfolio of the Group includes The Repulse Bay Complex, The Peak Tower and The Peak Tramways, St. John’s Building, The Landmark in Ho Chi Minh City, Vietnam and the Thai Country Club in Bangkok, Thailand.

For further information, please contact:

| Mr. Rob Roche | Ms. Sharon Boorstin/Ms. Melissa Ward |

|Director of Marketing |Murphy O’Brien, Inc. |

|The Peninsula Beverly Hills |Telephone: +1 (310) 586 7181 |

|Telephone: +1 (310) 788 2340 |E-mail: sboorstin@ |

|Fax: +1 (310) 788 2319 |mward@ |

|E-mail: robroche@ |Website : |

|Website: beverlyhills | |

|Digital Photo Library: pdl | |

|Facebook: ThePeninsulaBeverlyHills | |

|Twitter: @ThePeninsulaBH | |

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