John Molson School of Business - HEC Montréal

Product Life Cycle (PLC) Cycles Stages * Product form * Introduction * Product class * Growth * Brand * Maturity * Decline. New Product Development Strategy . Alternative Strategies. Proactive Reactive * R & D * Defensive * MKTG. * Imitative * Entrepreneurial * Responsive * Acquisition * Second but * Economies of better scale. New Product Development Strategy. ADVANTAGES. Proactive Reactive ... ................
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