Product Development Process - Robelle

Stages of New Product Development Process. Success & Failure in New Product Development. C. Measuring New Product Performance. Text: * U&H - Chapt. 3 - Proactive New Product Development Process. A. Booz, Allen and Hamilton (1982), New Product Management for the 1980's. NY: BA&H, Inc. A * Takeuchi, Hirotaka and Ikujiro Nonaka (1986), The New Product Development Game, Harvard … ................
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