MKT 3 - Winston-Salem/Forsyth County Schools
MKT 3.01 Product /Service Management Match-UpDirections: Identify which phase of product/service management is being illustrated in each of the following examples. For new-product development, you should also identify which step in the process is being illustrated. Write your responses on a separate sheet of paper.Product/service management phases: New-product developmentMonitoring of existing productsElimination of weak productsNew-product development steps: Generate ideasScreen ideasTest product conceptConduct business/feasibility analysisDevelop productTest market productCommercialize productA product/service manager runs a sales report for the past quarter on a certain product. Sales and service training is conducted for a product that will hit the market next month. A product/service management department holds a brainstorming session for product ideas. A product/service manager works on a plan to discontinue offering drive-up service at a pharmacy since very few customers use it. A product makes its debut in Des Moines, Iowa only, to see how well it will sell. A company’s CEO scraps a product idea since it didn’t work in the past. A product/service manager evaluates whether or not a product is meeting the goals and expectations previously set for it. A company modifies a product repeatedly until it is satisfied with the final product. A company shows a group of potential customers a prototype of a product to see if it appeals to them.A company takes an in-depth look at the demand for a product and how much it will actually cost to produce it. ................
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