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WF Marketing Lap 17 Product /Service Management Match -UpDirections: Identify which phase of product/service management is being illustrated in each of the following examples. For new-product development, you should also identify which step in the process is being illustrated. Write your responses in the spaces provided. When you have finished, compare your answers to those in the answer guide provided by your instructor.Product/service management phases: New-product development, monitoring of existing products, elimination of weak productsNew-product development steps: Generate ideas, screen ideas, test product concept, conductbusiness/feasibility analysis, develop product, test market product, commercialize product1. A product/service manager runs a sales report for the past quarter on a certain product._________________________________2. Sales and service training is conducted for a product that will hit the market next month._________________________________3. A product/service management department holds a brainstorming session for product ideas._________________________________4. A product/service manager works on a plan to discontinue offering drive-up service at a pharmacy since very few customers use it._________________________________5. A product makes its debut in Des Moines, Iowa only, to see how well it will sell._________________________________6. A company’s CEO scraps a product idea since it didn’t work in the past._________________________________7. A product/service manager evaluates whether or not a product is meeting the goals and expectationspreviously set for it. _________________________________8. A company modifies a product repeatedly until it is satisfied with the final product._________________________________9. A company shows a group of potential customers a prototype of a product to see if it appeals to them._________________________________10. A company takes an in-depth look at the demand for a product and how much it will actually cost toproduce it. _________________________________ ................
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