Copyright © 2015, Rob Swanson Training Systems, All Rights ...

Copyright ? 2015, Rob Swanson Training Systems, All Rights Reserved.

Handwritten Postcard System Module 4, Video 1, Setting Up Your Cards To Print

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This publication is indented to provide accurate and authoritative information with regard to the subject matter covered. The Handwritten Postcard System is not legal advice and nothing herein should be taken as legal, tax or any professional advice.

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Copyright ? 2015, Rob Swanson Training Systems, All Rights Reserved. 1

Handwritten Postcard System Module 4, Video 1, Setting Up Your Cards To Print

All right we are back. This is Rick Ginn with Handwritten Postcard System. We are in Module Four.

Remember we have a total of four modules with the Handwritten Postcard System. We've completed Module One, which is an overview of the direct mail system. In Module Two, I walked you through how to acquire your mailing lists. In Module Three, we actually set up your computer for preparing your postcards.

We are in Module Four. Right now we are going to be teaching you how to do the actual printing and the settings and the mailing and follow up. Specifically in this module I'll be walking you through setting up your cards for prints. We will walk through the settings and actually how to get your postcards printed. I will follow up with a second video in module four. We'll talk about the mailings and the follow up of your handwritten postcards.

Let's go ahead and get started. Let's talk a little bit about the paper and the ink needed for your postcards. Obviously your question should be, "Rick, where do I actually get the postcards? How do I do this?" This is actually one of the easiest parts of the system. It's really simple. You are looking for paper with a 90 lb. to 110 lb. weight. The weight is indicated on the side of the package, your average regular copy paper. The stuff you use at home on your computer is 20 lb. to 24lb. weight.

I've experimented with every weight and size 90 lb. to 110 lb. is ideal. You can push it to 60 lb. but I've had much, much better results with 90 lb. to 110 lb. That refers to the thickness of the card.

Let me go back here. The thickness of the card and the paper is usually referred to as card stack, but as long as the paperweight is at least 90 lb. to 110 lb. you are in good shape with it. The size is the same as you have as regular paper, 8 ?" x 11".

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Handwritten Postcard System Module 4, Video 1, Setting Up Your Cards To Print

The color that works the best is absolutely white. I've played around with pastels. Obviously we want to stay away from yellow. I'll let you guys play around with it. White will make your handwritten postcard pop the most, so I recommend not messing with it.

Here is a little snapshot. It looks just like a regular rim of paper. The information we talked about above here will be right here on the side. You just read it. It might say card stack sometimes it doesn't but 90 lb. to 110 lb., 8 ?" x 11" and white.

I know you're thinking, "Rick, the postcards are not 8 ?" x 11"." This is real simple. Refer to my diagram here. We're going to cut the paper in quarters. When I say we, not us, we're going to have someone do it for us. They'll do a cut across the middle and a cut across here. I highly advise you not doing this. The cuts have to perfect and precise because you have to load them in your printer. Each card will be 5 ? " x 4 ? ", give or take.

We're taking the ream. We are going to cut it in quarters. It's the cheap and effective way to get postcards. I've tried it every different way. Do not, and I repeat, do not use the prepackaged index cards they sell in the office supplies stores. They're way too thin. Your machine will eat them up. If your machine doesn't eat them up, I promise you the post office will. The machines are set for a certain thickness for postcards.

Always make sure you use a matte finished piece of paper that means its regular texture. The glossy print the ink will actually smear off of it. If you do that, you have to get special types of inks, which are going to cost you a fortune. It will not look like it's handwritten.

Copyright ? 2015, Rob Swanson Training Systems, All Rights Reserved. 3

Handwritten Postcard System Module 4, Video 1, Setting Up Your Cards To Print

We basically take the reams of paper or, "How do I get a cut?" Just take it to your nearest office supply store or like a Kinko's and they'll cut for pennies on the dollar. Just tell them you need nice perfect precision cuts and leave it to them. It's well worth it. It's very, very cheap. I wouldn't worry about it.

As far as the ink, let's first review it here. We're going to be using an Inkjet printer. It's what I recommend. It's what I use. A lot of people ask me, "Rick, what type of printer do you use?" I like HP printers. They're relatively inexpensive. They're somewhat workhorses for the real estate investor. I use a 6600. I also use ? I believe it's an 86000. They come out with a new model almost every other year. These printers are like $99. They do an amazing job.

I've used Cannons. I've used Brothers. They all seem to work well. They all have a little bit different nuances. I'll walk you through on how to get them set up. An Inkjet printer as far as the ink colors let's stick to what works. Think about what comes out of a fountain pen: blue, black and red. Those are the colors I use 100% of the time. I've tried green. I've tried purple. You missed the mark if you start trying strange colors.

Stick to blue, black and red. There's a reason they work for the Handwritten Postcard System because that's what commonly is going to come out of a pen. You don't see many green or purple pens. Your motivated seller might think you're a bit off the wall by using those colors. What do we buy? The paper really simple ? you can actually go to the big box office stores and buy the reams of paper. I've seen them anywhere from $12 to $16.

You get 250 pieces of paper in the ream. If you do ? cuts you cut them in fours, you wind up with 1000 postcards. You could see how this is extremely cost effective. I will tell you this, if you want to go online and you're a little bit patient, between Amazon and eBay I get them as cheap as $8 a ream if you buy four or five or if you buy a case. Make

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