COURSE SYLLABUS FORMAT



COURSE SYLLABUS FORMAT

Southeast Missouri State University

Department of Mass Media Course No. MC 211

Title of Course: Advertising & Society Revision

New 2011

I. Catalog Description and Credit Hours of Course:

Study of the complex relationship between advertising content and placement with other facets of society. (3)

II. Prerequisite (s):

Completion of 15 credit hours.

III. Purposes or Objectives of the Course:

The Department of Mass Media at Southeast Missouri State University holds accreditation in mass communication from the Accrediting Council for Education in Journalism and Mass Communications (ACEJMC). We embrace the values and competencies of ACEJMC.

The five key values are (1) freedom of speech and press; (2) history of communications; (3) diversity in a global society; (4) application of theories in communications; and (5) legal and ethical issues in pursuit of truth, accuracy, fairness and diversity.

The six key competencies are (1) critical, creative and independent thinking; (2) correct and clear writing; (3) appropriate use of research and evaluation; (4) application of basic numerical and statistical concepts; (5) appropriate application of tools and technologies for the communications professions; and (6) critical evaluation of work for accuracy, fairness and clarity.

      This course emphasizes ACEJMC values three, four, and five and competencies one and two.

A. To describe the role and relative importance of advertising in relation to modern consumer culture and societal issues.

B. To describe the role and relative importance of advertising in relation to depictions and representations of class, ethnicity, and societal power.

C. To describe the role and relative importance of advertising in relation to ethical decision making with regard to advertising content and placement.

D. To describe and examine current issues, trends, and problems with advertising content and placement.

IV. Expectations of Students:

A. Attend all class meetings.

B. Read assigned materials.

C. Complete assigned exercises and exams to a specific level of competency.

D. Participate in class discussions and activities.

V. Course Content or Outline (Indicate number of class hours per unit or section):

A. Advertising’s Role in Consumer Culture - 4 weeks / 12 hrs

B. Advertising’s Role in Depictions and Representations of Society – 4 weeks / 12 hrs

C. Ethical Decision Making in Advertising – 2 weeks / 6 hrs

D. Current Trends/Issues/Problems in Advertising Content Production and Placement – 5 weeks / 15hrs

VI. Textbook(s) and/or Other Required Materials or Equipment:

To be determined by the instructor with the consent of the advertising option coordinator and the department chairperson.

VII. Basis for Student Evaluation:

A. Active Class Participation (50 points) – 12.5%

B. Written Assignments (50 points) – 12.5%

C. Exam 1 (100 points – 25%); Exam 2 (100 points – 25%); Exam 3 (100 points – 25%)

VIII. Grading Scale

Total Points = 400

90-100% = A

80-89% = B

70-79% = C

60-69% = D

0-59% = F

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