9.00 EXAM 3 NOTES - MIT OpenCourseWare

Cognitive dissonance: uncomfortable state that arises from a discrepancy between two attitudes, beliefs, or behaviors; accompanied by heightened arousal, people are motivated to reduce this dissonance by resolving the conflict Dissonance Reduction: Festinger & Carlsmith (1959): people who were paid less to tell someone that a boring task was ................
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