The Role of Business in Society: Creating Shared Value
The Role of Business in Society: Creating Shared Value
Professor Michael E. Porter Harvard Business School
Distinguished Speaker Series University of Calgary, Canada
February 12th, 2014
The ideas drawn from "Creating Shared Value" (Harvard Business Review, Jan 2011) and "Competing by Saving Lives" (FSG, 2012). No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means--electronic, mechanical, photocopying, recording, or otherwise--without the permission of Michael E. Porter. For further materials, see the website of the Institute for Strategy and Competitiveness, isc.hbs.edu, and FSG website, .
The Role of Business in Society
? Only business can create economic prosperity, through meeting needs at a profit
? Societies everywhere are facing significant social, environmental and economic development challenges
? Government and NGO's lack sufficient resources and capabilities to fully meet these challenges alone
? Corporate social responsibility efforts are greater than ever, but the legitimacy of business has fallen
We need a new approach
20140212--University of Calgary CSV presentation--FINAL
2
Copyright 2014 ? Professor Michael E. Porter
The Role of Business in Society
Evolving Approaches
Philanthropy
? Donations to worthy social causes
? Volunteering
20140212--University of Calgary CSV presentation--FINAL
3
Copyright 2014 ? Professor Michael E. Porter
The Role of Business in Society
Evolving Approaches
Philanthropy
? Donations to worthy social causes
? Volunteering
20140212--University of Calgary CSV presentation--FINAL
Corporate Social Responsibility (CSR)
? Compliance with community standards
? Good corporate citizenship
? "Sustainability"
? Mitigating risk and harm
? Improving trust and reputation
4
Copyright 2014 ? Professor Michael E. Porter
The Role of Business in Society
Evolving Approaches
Philanthropy
? Donations to worthy social causes
? Volunteering
20140212--University of Calgary CSV presentation--FINAL
Corporate Social Responsibility (CSR)
? Compliance with community standards
? Good corporate citizenship
? "Sustainability"
? Mitigating risk and harm
? Improving trust and reputation
5
Creating Shared Value (CSV)
? Addressing societal needs and challenges with a business model
Copyright 2014 ? Professor Michael E. Porter
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