120523-Campaign Plan Template for Candidate …
Campaign Plan Template[1]
THE FOLLOWING TEMPLATE IS DESIGNED TO HELP YOU PULL ALL THE INFORMATION YOU HAVE GATHERED TOGETHER IN ONE PLACE AND DEVELOP A COMPREHENSIVE CAMPAIGN PLAN.
Step One: Research
Briefly describe the District in which you will be running.
____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Briefly describe the voters in the district.
_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Briefly describe what has happened in past elections in this district.
____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Briefly describe the factors/issues that will influence this election.
_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Briefly describe your candidate.
_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Briefly describe your opponents.
_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Step Two: Setting a Goal
The total population of the district is:
________________________________________________________________________________
The total number of voters is:
________________________________________________________________________________
Expected turnout in this election is:
________________________________________________________________________________
We will win if we receive this many votes:
________________________________________________________________________________
Step Three: Targeting the Voters
Geographic Targeting
Based on past elections, your candidate can expect to do well in these parts of the district:
___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Based on past elections, the opposition can expect to do well in these parts of the district:
___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Demographic Targeting
Our candidate can be considered to belong to the following demographic groups, which will be our base of support:
_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
These other demographic groups can be expected to support our candidate for the following reasons:
_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Based on this analysis, we will focus on the following geographical and democratic groups:
_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Step Four: The Campaign Message
The following is a one-minute statement that answers these five questions:
Who are you (background)?
__________________________________________________________________________________________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
Why are you credible/qualified to be an elected representative?
Why are you running for office? __________________________________________________________________________________________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
What are you proposing to do for citizens? How will your election make a difference in their lives?
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
__________________________________________________________________________________________________________________________________________________________________ What is at risk if people don’t support your candidacy (things will remain the same, problems will not be addressed, etc.)? _________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
__________________________________________________________________________________________________________________________________________________________________
Summarize your answers to the above questions into your core message (three to five sentences):
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
__________________________________________________________________________________________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
__________________________________________________________________________________________________________________________________________________________________
The Message Check
This message meets all of the criteria:
_____ Is it short? _____ Is it persuasive and important to voters?
_____ Is it truthful and credible? _____ Does it show contrast with your opponents?
_____ Is it clear and does it speak to the heart? _____ Is it directed at your target audience?
Key Issues of the Electorate
The following are the most important issues to your target audience. How will you relate your campaign message to these issues?
1.)___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
2.)___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
3.)___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
4.)___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
5.)___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Step Five: Voter Contact
In general, we intend to communicate our message to voters using the following methods (include numeric targets):
|Demographic/Geographic Target Group |Methods to Reach Them |Numeric Target |
| | | |
| | | |
| | | |
| | | |
| | | |
| | | |
| | | |
Campaign Structure
These people will have the following roles in the campaign:
|Name |Role |
| | |
| | |
| | |
| | |
| | |
| | |
| | |
| | |
-----------------------
[1] This template was adapted from a resource created by NDI/Belarus.
................
................
In order to avoid copyright disputes, this page is only a partial summary.
To fulfill the demand for quickly locating and searching documents.
It is intelligent file search solution for home and business.
Related download
- ap government chapter 10 notes the media
- acs guidelines on campaigning and communication
- chapter 8 elections and campaigns
- 081107 research questions exercise final
- presidential political campaign
- 120523 campaign plan template for candidate
- presidential candidate election project
- fact sheet 06 running an election campaign
- the process of running for office in the city of milwaukee
Related searches
- business plan template for restaurant
- marketing plan template for nonprofits
- employee improvement plan template for word
- business plan template for nonprofit
- business plan template for small business
- marketing plan template for word
- financial plan template for business plan
- succession plan template for nonprofits
- business plan template for startups
- improvement plan template for employees
- business plan template for nonprofit pdf
- lesson plan template for elementary