Marketing Cloud Data Management and Analytics - Salesforce

Einstein and Analytics

Salesforce, Summer '24

Last updated: August 9, 2024

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CONTENTS

EINSTEIN AND ANALYTICS IN MARKETING CLOUD ENGAGEMENT . . . . . . 1

Analytics Builder . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Collect Tracking Code . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50 Intelligence Reports for Engagement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 63 Google Analytics Integration for Marketing Cloud Engagement . . . . . . . . . . . . . . . . . . . . . 200 Using Einstein in Marketing Cloud Engagement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 217 Salesforce Audience Studio and Data Studio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 389

INDEX . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 391

EINSTEIN AND ANALYTICS IN MARKETING CLOUD ENGAGEMENT

Gain deep insights into the behaviors and interests of your contacts across channels. The insights provided in Marketing Cloud Engagement help you set marketing goals and refine customer journeys.

Analytics Builder Analytics Builder enables you to gain deep insights into the behaviors and interests of your contacts across channels. Use these insights to set marketing goals and refine customer journeys. Collect Tracking Code Collect Tracking Code is a JavaScript snippet for your site that captures data about known contacts and unknown visitor behavior. You can use this data to enhance contact profiles and optimize customer journeys across channels through predictive and personalized recommendations. You can also update product and content catalog details in real time or track email-driven revenue. Intelligence Reports for Engagement Use Intelligence Reports for Engagement to generate, view, and share a detailed analysis of your email, push, and journey campaign-level data. Intelligence Reports for Engagement Advanced, which is available for an additional cost, includes more features, functionality, and analytics. Intelligence Reports on Hyperforce supports email and push channels. Google Analytics Integration for Marketing Cloud Engagement To use Google Analytics capabilities to track and analyze journey activity, integrate Google Analytics with Marketing Cloud Engagement. You can also view the resulting metrics directly in Marketing Cloud Engagement. Google's native authentication creates a secure link between your Marketing Cloud Engagement instance and your Google Analytics account. Using Einstein in Marketing Cloud Engagement In Marketing Cloud Engagement, Einstein provides insights and data to inform the content and timing of your marketing activities. Use powerful Einstein features to understand the engagement and behaviors of your customers so you can personalize every interaction that you create in Marketing Cloud Engagement. Salesforce Audience Studio and Data Studio View Salesforce Audience Studio and Data Studio documentation.

Analytics Builder

Analytics Builder enables you to gain deep insights into the behaviors and interests of your contacts across channels. Use these insights to set marketing goals and refine customer journeys. With Analytics Builder, you can: ? Measure engagement and performance of your email campaigns. ? Configure dashboard views to visualize data in flexible tables, charts, and graphs. ? Use Collect to view contact behaviors such as clicks and purchases. ? Create targeted audience based on predictive behavior models. ? Track each interaction in a journey and measure progress towards your target in a single interface within Journey Builder.

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