Your Road to Becoming a Ford Dealer - Heather Finley

[Pages:32]Your Road

to Becoming a

Ford Dealer

Overview

Page(s)

A World of Opportunity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

The Heritage The Ford Motor Company . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 The Ford Business Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 A Century of Commitment to Canadians . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

The Promise Commitment to Customer Satisfaction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Commitment to Quality . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Commitment to Our Dealers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Commitment to Internet and Technology Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Commitment to Training . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Commitment to the Community . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Commitment to the Environment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

The Franchise Leadership . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Ford Vehicles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Operational Components . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17-18 Support Team . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

The Expectations The Ford Dealer Profile . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Who Is Our Ideal Candidate? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 Financial Considerations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 Our Selection Process . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

The Benefits Top Benefits For Top People . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26

Dealership Candidate Application Application Form . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1-5

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Overview

The Ford Franchise ? A World of Opportunity

The world is constantly changing and Ford Motor Company is truly committed to keeping pace with change; we have been automotive innovators and global leaders in customer service for the past hundred years.

Today, as the automotive business evolves, we - along with our Dealers and their franchises - continue to be pacesetters. As a result, we are continuously looking for nothing less than the best individuals to join the Ford family.

Since dealerships are our primary link to our customers, it is imperative that they continue to provide outstanding customer satisfaction. Indeed, a Ford Dealership is uniquely positioned to demonstrate to our customers that "Ford" is synonymous with Quality, Satisfaction and Value.

One strategy to ensure this goal is partnering with dynamic individuals who can bring energy, enthusiasm and leadership to new or existing Ford dealerships.

That individual could be you.

This prospectus is designed to give you a clearer idea of the role, demands and rewards that are part of being a Ford Dealer Principal.

Make no mistake ? this is an exceptional challenge. We have high expectations of anyone who decides to pursue a Dealership. At the same time, this is an exceptional opportunity. We will support you with the best-selling brands, carefully-developed programs and services, professional training, superior technology and a team of highly-trained and experienced professionals.

Ford customers are a diverse group; they come from all backgrounds and walks of life. We pride ourselves in having Dealers with a range of perspectives and backgrounds that allow them to understand their customers' needs. As a Ford dealer possessed of a strong work ethic and a clear understanding of people, you will enjoy a key position in your community, life-long customer relationships, and a successful business that is connected to one of the most recognized and respected brands in the world.

YOUR ROAD TO BECOMING A FORD DEALER

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The Heritage

A History of Excellence

The Ford Motor Company

We are the world's second largest automotive company, with headquarters in Dearborn, Michigan. We are publicly owned and listed on the New York, Pacific Coast and several European stock exchanges.

FORD AUTOMOTIVE OPERATIONS

Automotive Brands

Wholly-Owned Subsidiaries

Service Subsidiaries

Our family of strong brands and services helps us make a direct and satisfying connection with every customer.

Car Rental Services

Partially-Owned Subsidiary

Financial Services

A Remarkable History ? Some Key Milestones:

1903 Ford Motor Company founded 1908 Model T introduced 1922 Lincoln Motor Company acquired 1927 Laminated glass windshields introduced 1932 Model A with V8 engine introduced 1951 F1 Pickup introduced 1955 Thunderbird introduced 1955 Child safety locks for rear doors introduced 1956 Lifeguard Safety Package introduced

(includes energy-absorbing steering wheel) 1959 Ford Credit founded 1964 Mustang introduced

1970 Three-point safety belt system introduced 1984 4-wheel anti-lock braking system introduced 1985 Modern driver-side air bag system introduced 1986 Taurus introduced 1990 Explorer SUV introduced 1991 Quality Care Service introduced 1994 Windstar minivan introduced 1998 Every Ford vehicle in North America has

the new Second Generation air bag system 1999 Focus introduced 2003 TH!NK, the first environmental automotive

brand, slated for introduction

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The Ford Business Strategy

Our Vision: To become the world's leading consumer company for automotive products and services.

Our Mission: We are a global, diverse family with a proud heritage, passionately committed to providing outstanding products and services that improve people's lives.

Our Values: The customer is Job 1. We do the right thing for our customers, our people, our environment and our society. By improving everything we do, we provide superior returns to our shareholders.

SUPERIOR SHAREHOLDER

RETURNS

WORLD'S LEADING CONSUMER COMPANY THAT PROVIDES AUTOMOTIVE PRODUCTS AND SERVICES

TRANSFORMATION & GROWTH

SUPERIOR CUSTOMER SATISFACTION & LOYALTY

NIMBLE ORGANIZATION WITH LEADERS

AT ALL LEVELS

STRONG GLOBAL BRANDS

BEST TOTAL VALUE TO THE CUSTOMER

CORPORATE CITIZENSHIP

CUSTOMER IS JOB 1

The Strength of Our Organization:

Worldwide, Ford has over 110 manufacturing plants and 345,000 employees. But that's not all. Annually:

? more than 124 million consumers visit our web sites

? 7.4 million new Ford Motor Company vehicles are "going home" from one of more than 20,000 dealerships representing our eight automotive brands

? people rent vehicles from Hertz over 30 million times

? over $100 billion in new and pre-owned vehicle financing and leases (more than 5 million contracts) are written by Ford Credit and its subsidiaries

? millions of maintenance services and repairs are performed by Ford Quality Care, Fast Lane and our other service arms, worldwide.

Based on data from 2000 CY.

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Ford in Canada ? A Century of Commitment to Canadians

We are the country's longest-established automaker. In 2004, The Ford Motor Company of Canada will celebrate its 100th anniversary. But just being here isn't enough ? we are continuously investing substantial resources in our operations to better serve our Canadian customers and the hundreds of thousands around the globe who benefit from the quality products we manufacture.

Our national headquarters are in Oakville, Ontario. We have six regional offices across Canada and six vehicle assembly and engine manufacturing plants. We are majority shareholders in Young Drivers of Canada and we own three automotive parts recycling operations under our recycling affiliate, Greenleaf. Ford is also a joint-venture partner in two Canadian-based plants that produce aluminum engine castings.

These operations employ more than 16,000 people and over 22,000 more work in 500+ Ford dealerships located in all provinces and two territories. Ford currently manufactures over 630,000 vehicles and 1.5 million engines in Canada every year. Total revenues are $24.6 billion, making Ford of Canada the country's second largest privately-held company. Since 1990, Ford has invested more than $8 billion in our Canadian operations, including $650 million in Ballard Power Systems for the development of a fuel cell.

We are Canadian automotive industry leaders.

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Ford's Commitment to Satisfaction

The Promise

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