PDF COFFEE FLAVOR TRENDS - Symrise Flavors

COFFEE FLAVOR TRENDS

2015

1

COFFEE TRENDS & INSIGHTS

Coffee is slowly growing.

US coffee market will have grown $12 billion in 2014. Growth forecast is roughly 6% annually through 2019.

Single cup drives growth in the coffee category.

Continued growth in the single-cup segment have led the coffee category to strong growth (10-15% annually) and this trend is expected to continue. Consumers strongly embrace the number and variety of single-cup concepts which is now including both coffee and espresso options.

2

Mintel 2014

COFFEE TRENDS & INSIGHTS

Millennials yearn for iced coffee and new flavored coffees.

Millennials are the primary consumers of RTD coffees specifically iced coffee made at home. 48% say the iced coffee that they make at home tastes as good as that at a coffeehouse or restaurant. Millennials as well as some Gen X coffee consumers are very interested in a variety of flavors in their coffee including seasonal flavors such as pumpkin spice and fruit flavors. 56% of Millennials are open to trying new kinds of flavors if they are offered by their favorite brands ? most likely the coffeehouse brands they prefer.

3

Mintel 2014

COFFEE TRENDS & INSIGHTS

Coffee for lunch!

Single-cup drip makers are most common among all race/ethnicities. Among all races/ethnicities, coffee is more likely to be served at lunch. 26% of Hispanics are less likely to drink coffee in the morning with breakfast, similar to 23% of other races.

Hispanics drink RTDs and cold brew more than traditional hot coffee.

Hispanics consume more RTD coffee (59%) and cold brew (42%) in comparison to White/Non-Hispanics. Both Hispanics and Black are not opposed to added coffee benefits such as probiotics, vitamins and minerals.

4

Mintel 2014

COFFEE - RETAIL OVERALL

5

Mintel 2012-2014

 ................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download