Visual Studio 2005 Positioning Framework



Next Web Positioning FrameworkTAG LINEYour Next Web Now POSITIONING STATEMENTGet ahead of the competition and grow your business by improving your ability to attract, engage and excite customers online with Microsoft’s Web solutions and technologies.CORE BENEFITS Create new user experiences and capabilities your customers demandDevelop world-class user experiences with technologies such as SilverlightTools that allow designers and developers to use existing skills to collaborate in all phases of a project to ensure successExtend and integrate user experiences beyond the ‘static web’, to rich media experiences delivered to any device with access to the InternetOptimize your web investments and infrastructure to save money and maximize opportunitiesBuild secure, and reliable web sites that scale with the growth of your businessPlan, deploy, and configure sites and workloads easily to reduce costsImprove the productivity and efficiency of your IT environment by effectively managing your important platforms, applications, and workloadsFind new audiences and reach more customers to grow your businessDevelop innovative and targeted marketing campaigns across a variety of Microsoft web properties to help drive traffic to any web sitePartner with Microsoft to monetize an existing web site through internet advertising and future emerging business modelsEstablish a new or improved e-commerce capability to sell products across multiple sites or as a part of internet marketing campaignsWHAT MAKES THIS PRODUCT UNIQUE Multiple programming language support in the browserDesigner & Developer collaborationIn depth community and prescriptive guidance directly from MicrosoftInteroperability with existing systems as well as a complete integrated product suiteEnd to End security solutionsManagement tools designed to minimize TCO450M Daily visitors to web properties315M Active Hotmail accounts280M Active MSN Messenger accounts7M XBOX Live AccountsSEGMENT MESSAGING (key messaging to motivate these groups):Developers, DesignersNew technologies such as Silverlight & Windows Live are set to revolutionize the next generation of web sites.Microsoft’s new Expression Studio enables designers and developers to work together to create the right user interface for the right user experience.IT ProfessionalsGain control of your web infrastructure with Windows Server 2008 & IIS 7Secure, reliable, scalable systems that scale to meet enterprise demandsHostersMicrosoft’s Web solutions & technologies offer a wide range of options to help Hosters grow their customers’ businesses.Virtualization helps maximize current investments & minimize growth costs Ceo, Cmo, Internet Advertising ProfessionalsMicrosoft offers a number of options to help companies target customers and advertise services across a variety of panies can work with Microsoft to establish a new revenue stream from Internet Advertising on their web sites or by selling products online to customers directly. Elevator Pitch Descriptions for each Pillar50 word description – CreateUser experience is about more than great looking websites. It’s about creating engaging, sophisticated experiences that customers demand. It’s about content that captures a customer’s imagination. Immerse your customers in your experience, setting your brand apart from your competitors. Microsoft's Web solutions provide the tools, services, and support you need to provide your users the modern capabilities and experiences they crave, enabling you to build the loyalty and satisfaction that drives your business.50 word description – OptimizeThe Web is constantly changing. Your systems, applications, and staff need to anticipate those changes, remaining flexible while keeping up with growth. Microsoft’s Web solutions empower your team to gain control of what you have now, and prepare for what you’ll need tomorrow. Microsoft’s tools, servers, and services integrate with your current infrastructure to minimize churn and keep your applications secure, available, and ready for the Next Web while saving you time, money, and sleepless nights.50 word description – GrowMillions of dollars are earned every day on the Internet by companies that sell products online, monetize web sites through advertising, or use advertising to attract a larger audience. Microsoft’s unique combinations of Internet marketing technologies help companies monetize the Web and generate demand for products and services. ................
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