GLOSSARY hools.org
6.02 VOCABULARY
COMPETENCY: 6.00 Recognize the importance of promotion in fashion.
OBJECTIVE: 6.02 Discuss fashion advertising.
>> creatE vocabulary index cards (no puzzles – sorry!)
1. Banner ad: A wide, shallow rectangle seen at the top or bottom of Web pages that will take the user to the advertiser’s Web site if clicked with a mouse.
2. Bill enclosures: Manufacturer or retailer-produced statement enclosures that offer retailers low-cost selling opportunities.
3. Cooperative advertising: The sharing of advertising and its costs by two or more organizations.
4. Direct mail: Any printed advertising distributed directly to potential customers by mail.
5. Institutional advertising (image or corporate advertising): Promotion designed to sell the reputation of an organization rather than a specific product.
6. Local advertising: Advertising sponsored by local businesses.
7. Media: The agencies or instruments used to convey messages.
8. Media mix: The blend of media used to communicate a message to a target audience.
9. National advertising: Advertising sponsored by companies that sell products on a nationwide basis.
10. Online advertising: Advertising messages placed on the Internet.
11. Product advertising: Promotion designed to sell specific merchandise items, lines, or certain services.
12. Regional advertising: Advertising by retailers that have many stores in adjoining states or a confined section of the country.
13. Supplements: Preprinted advertisements, usually in magazine format, that are inserted into newspapers.
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