WHAT’S YOUR STORY - Weebly
Get ready for your next
presentation, meeting or message by
identifying your AUDIENCE, SUCCESS & STORY
| |Who’s your audience? |
| |Who ARE they? | |
| |Why do they CARE? (WIIFM) | |
| |What WORRIES them? | |
| |How can you HELP? | |
| |What do you need them to DO? | |
| |Where might they RESIST | |
| |or have QUESTIONS? | |
|What does success look like? |
| | |
| | |
|YOUR GOAL | |
|(Business objective) | |
| | |
|Key messages | |
|for your AUDIENCE | |
|(What they need to hear) | |
What story do you need to tell?
Remember: Always start with “WHY”!
(Check out Simon Sinek’s TED Talk to learn more)
Where can I build in a story to engage my audience?
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What type(s) of story will I use?
□ Share a fact in a memorable way
□ Analogy (highlight similarities like a bird and a plane)
□ Metaphor (connect two unrelated things like a project to a journey)
□ Springboard story (show how a problem was turned into a solution)
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What’s
your story?
Prepare. Engage. Inspire.
AUDIENCE
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SUCCESS
STORY
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