Subject: ADVERTISING AND SLOGANS



Subject: ADVERTISING AND SLOGANS

Identify the product or company associated with the slogan or ad. (e.g., "Stronger than dirt." Answer: Ajax.)

Scoring: Score 1 point for each correct answer on the Freshman Level, 2 points on the Graduate Level and 3 points on the Ph.D. Level.

FRESHMAN LEVEL

1. "I can't believe I ate the whole thing."

Answer________

2. "Don't leave home without it."

Answer________

3. "Reach out and touch someone."

Answer________

4. "It's not nice to fool Mother Nature!"

Answer________

5. "Our repairmen are the loneliest guys in town."

Answer________

GRADUATE LEVEL

6. "Sometimes you feel like a nut, sometimes you don't."

Answer________

7. "Zoom-Zoom."

Answer________

8. "The milk chocolate that melts in your mouth, not in your hand."

Answer________

9. "We will sell no wine before its time."

Answer________

10. "Because so much is riding on your tires."

Answer________

PH.D. LEVEL

11. "Promise her anything, but give her ____!"

Answer________

12. "We'll leave a light on for you."

Answer________

13. "Take it off. Take it all off."

Answer________

14. "Cover the earth"

Answer________

15. "With a name like ___, it has to be good"

Answer________

ANSWERS:

1. Alka-Seltzer.

2. American Express.

3. AT&T (Bell Systems).

4. Chiffon margarine.

5. Maytag Appliances.

6. Mounds/Almond Joy.

7. Mazda.

8. M&M's.

9. Paul Masson wines.

10. Michelin.

11. Arpege perfume.

12. Motel 6.

13. Noxzema.

14. Sherwin-Williams paints.

15. Smucker's (J. M. Smucker Company).

SCORING:

24 to 30 points — congratulations, doctor;

18 to 23 points — honors graduate;

13 to 17 points — you're plenty smart, but no grind;

5 to 12 points — you really should hit the books harder;

1 point to 4 points — enroll in remedial courses immediately;

0 points — who reads the questions to you?

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