MEDIA RELEASE



MEDIA RELEASE

The TCF Australia Online Training and Mentoring Project presents a special focus on RETAIL activity and how to perform with new technologies

John Stanley, from John Stanley and Associates is an internationally acclaimed coach, consultant, author, speaker and trainer that has been described as the ‘Retail Guru’. As part of the TCF Australia Online Training and Mentoring Project. John will be presenting a range of nationally accessible webinars for free to small businesses. Webinars are live, interactive seminars conducted via the internet that allow users to participate through chats, file share, or ask questions via their computer.

Via support from the Australian Government’s Small Business Online program, the TCF Australia Online Training and Mentoring Project offers free training to small businesses in areas such as eCommerce, and web site and social media business workshops, webinars and online mentoring. All small businesses with less than 20 employees with a current ABN are invited to take part in the training activities.

In Australia, only 36% of Small to Medium Businesses have an online presence, and this is well below international levels (source: ABS Cat No. 9129.0 Business use of Technology, 2007 – 2008). It is important that Australian small businesses do consider their current eCommerce strategies because 96.2% of people with internet access search the internet for businesses and services (source: Neilsen NetView).

John Stanley is presenting some key webinars as part of the TCF Australia Online Training and Mentoring Project and business owners can log in and enjoy the hour long webinars below:

Social Media 101 Does it have a Role for Retailers Webinar

Tuesday 19th April

Sydney, Melbourne, Brisbane 12-1pm - Adelaide and Darwin 11.30am-12.30pm - Perth 10am-11am

The fastest growing marketing tool ever is social media. We all need to embrace this new tool for our business and learn how we can use it to grow sales. We will discuss how Twitter, Facebook and You Tube can grow sales and how you can communicate using these tools. This is the first of two training session on how to use technology in your business. Join John Stanley and your colleagues on a social media journey.

E-Comerce and how we can grow sales as a Retailer Webinar

Monday 16th May

Sydney, Melbourne, Brisbane 12-1pm - Adelaide and Darwin 11.30am-12.30pm - Perth 10am-11am

The mobile phone has become your most effective marketing tool. But how do you use it to grow sales? In this second webinar in the series John looks at how retailers can use QR codes as well as build and enhance their online sales presence to grow sales in your business.

Manager of the TCF Australian Online Training and Mentoring Project, Carol Hanlon said, “For those businesses that are keen to learn more about ecommerce, the TCF Australian Online Training and Mentoring Project is a great way to learn how to use online tools to their advantage, no matter where they are located, or what their line of business is”.

Additional webinars on offer as part of the TCF Australian Online Training and Mentoring Project include:

• Cloud Services And Data Backups

• E-Commerce and Building Online Customer Bases

• Email Marketing Campaigns

• Google Tools

• How To Brief Your Website Developer

• Open Source Software

• SEO and Google Ad Words

• Social Media: FACEBOOK

• Social Media: LINKEDIN

• Social Media: TWITTER

All webinars are available for viewing and booking on available on workshops

TCF Australia Media Contact:

Carol Hanlon

Ph: (08) 94793777 | Mob: 0417 963 231 |

Email: carol.hanlon@

About Us – TCF Australia

TCF WA / TCF Australia is a not for profit organisation that provides support and assistance to the fashion and the textile, clothing, footwear and leather (TCFL) industry of Australia through development and delivery of services and national projects to assist with fashion and TCFL small business growth and development.

TCF Australia Online Training Mentoring Project is providing free access to eCommerce business workshops, online web mentoring, ‘Ask an Expert’ forums and helpline access to small businesses operating in the textile, clothing, footwear and leather industry across Australia.

TCF Australia Online Training and Mentoring Project is an Australian Government funded initiative under the Small Business Online program and is supported by the Textile Clothing Footwear Resource Centre of WA Inc. (TCFWA), Belmont BEC Inc. (BEC), designedge fashion incubator, Dept of Agriculture and Food WA - Wool Program (DAFWA), Business and Professional Women WA (BPW), Hong Kong Trade Development Council (HKTDC), Australian Network Management, Create Enterprises, One IT, sponsors, supporters and volunteers.

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Textile Clothing Footwear Resource Centre of Western Australia Inc. (TCFWA)

PO Box 370, Cloverdale WA 6985 Phone 08 9479 3777 Fax 08 9479 3888

                            .au

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