Basic principles on product management
Product Concepts
Basic principles on product management
What is a product?
Everything, favorable or unfavorable, that a person receives in an exchange, from money.
Price
Product is
the "heart" of Marketing Mix
Promotion
Place (Distribution)
Classification of Products
Product Classifications
Business Product
A product used to manufacture other goods or services, to facilitate an organization's operations, or to resell to other consumers.
Consumer Product
Product bought to satisfy an individual's personal wants
What kind of products are these?
Chapter 9 Version 6e
5
................
................
In order to avoid copyright disputes, this page is only a partial summary.
To fulfill the demand for quickly locating and searching documents.
It is intelligent file search solution for home and business.
Related download
- chapter eight جامعة الملك سعود
- marketing management mcq product mix costs
- product specialty product unsought product product item
- when we finish this lecture you should chapter nine
- chapter products and services edu thinus
- basic principles on product management
- products services and brands building customer value
- mktg 2018 10
- 8 the product for sales ii 8 1 classifications of
Related searches
- basic principles of cash management
- basic principles of financial management
- basic principles of management pdf
- basic principles of advertising
- four basic principles of finance
- four basic principles of genetics
- basic principles of genetics pdf
- five basic principles of finance
- basic principles of human development
- microeconomic theory basic principles pdf
- basic principles of microeconomics
- basic principles of ethics