Product specialty product unsought product product item
Chapter 9
product
business product (industrial product)
Chapter 9
specialty product
Chapter 9
unsought product
Chapter 9
consumer product
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product item
Chapter 9
convenience product
Chapter 9
product line
Chapter 9
shopping product
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product mix
Chapter 9
A particular item that consumers search extensively for and are very reluctant to accept substitutes.
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Everything, both favorable and unfavorable, that a person receives in an exchange.
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A product unknown to the potential buyer or a known product that the buyer does not actively seek.
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A product used to manufacture other goods or services, to facilitate an organization's operations, or to resell to other customers.
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A specific version of a product that can be designated as a distinct offering among an organization's products.
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A product bought to satisfy an individual's personal wants.
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A group of closely related product items.
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A relatively inexpensive item that merits little shopping effort.
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All products that an organization sells.
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A product that requires comparison shopping because it is usually more expensive than a convenience product and is found in fewer stores.
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product mix width
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brand
product line depth
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brand name
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product modification
Chapter 9
brand mark
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planned obsolescence
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brand equity
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product line extension
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global brand
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A name, term, symbol, design, or combination thereof that identifies a seller's products and differentiates them from competitors' products.
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The number of product lines an organization offers.
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That part of a brand that can be spoken, including letters, words, and numbers.
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The number of product items in a product line.
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The elements of a brand that cannot be spoken.
Changing one or more of a product's characteristics.
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The value of company and brand names.
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The practice of modifying products so those that have already been sold become obsolete before they actually need replacement.
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A brand where at least 20 percent of the product is sold outside its home country or region.
Adding additional products to an existing product line in order to compete more broadly in the industry.
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brand loyalty
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family brand
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generic product
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cobranding
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manufacturer's brand
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trademark
Chapter 9
private brand
Chapter 9
service mark
Chapter 9
individual branding
Chapter 9
generic product name
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