The Problem: A Dropped Quotation



ENGL 1A: Effectively Implementing Outside SourcesWriters need to appropriately use outside sources to support their own ideas. Avoid “dropping” quotations into your writing. A “dropped quote” [DQ] is an outside source that has not been properly introduced, cited, and/or explained within a paragraph.The Problem: A Dropped QuotationAdvertisements are a ubiquitous part of today’s American popular culture. Today’s consumer, regardless of sex or age, is constantly bombarded with images that project ideas of social acceptance. In these advertisements, consumers see an assortment of products and places that are being presented before them, and many of these advertisements shamelessly use sex, or sexual innuendo, to sell their product. “Sexual imagery is the focal point in 88% of advertisements that use female models.” In a recent issue of Glamour magazine, bebe uses subtle, yet powerful, images of sex to engrain their product’s image into the minds of their target audience. The provocative advertisement for bebe clothes line effectively grasps the attention of sophisticated young women through the use of its surreal setting, vibrant color scheme, and use of sexual fantasy..The quote in the paragraph above has been “dropped” into the paragraph without any introduction of who the source is [establishes ethos], or attempt to paraphrase, or explanation of the information, or proper MLA citation. The reader has to interpret what is meant by the quote and how it fits into the overall meaning of the paragraph. It is the author’s job, NOT the reader’s job, to explain who the source is and how the source is relevant to the purpose of the paper.The Solution: “I.C.E., I.C.E. Baby” [Introduce, Cite, Explain]Advertisements are a ubiquitous part of today’s American popular culture. Today’s consumer, regardless of sex or age, is constantly bombarded with images that project ideas of social acceptance. In these advertisements, consumers see an assortment of products and places that are being presented before them, and many of these advertisements shamelessly use sex, or sexual innuendo, to sell their product. Elizabeth Monk-Turner, a professor of Sociology at Old Dominion University, wrote an article in which she discusses the ratio of male versus female models used in magazine advertisements and how they are used. She found that just under 90% of the time that female models are used in today’s advertisements is within a sexual context (Monk-Turner 206). Sadly, this staggering number of sexploitation of females is often found within the fashion advertisements. One clothing line, bebe, seems to be part of this statistic as they skillfully use sex to sell their product. In a recent issue of Glamour magazine, bebe uses subtle, yet powerful, images of sex to engrain their product’s image into the minds of young women. The provocative advertisement for bebe clothes line effectively grasps the attention of sophisticated young women through the use of its surreal setting, vibrant color scheme, and use of sexual fantasy.The significance and purpose of the quote is clearer because of the underlined additions:The quote is framed. The speaker and her credentials are identified.The article is briefly summarized. Prior to discussing the selected quote, the student author briefly condenses the purpose of the article/text.The quote is paraphrased. The student author put Monk-Turner’s quote into her own words.The quote is cited. Includes correct parenthetical citation to give proper credit to the source. The quote is explained. It connects images of sex within fashion advertisements. ................
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