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Adylene FloresEnglish 1A HonorsProfessor Nazar 16 October 2018The Nose Knows a Rose: A Semiotic Analysis of a Yves Saint Laurent Fragrance Advertisement Imagine strolling through busy streets running errands and suddenly feeling a delicate pleasurable mist of scented droplets caused by a vendor selling an exotic soft scented fragrance. The modern and daring floral scent strongly transcends the feelings and desires of a mature woman by the longing for being caressed by a pleasant man. Her mind quickly becomes clustered with overwhelming thoughts entering a world where love is in the air. Women are often active in finding that special someone, deliberately seeking ways to encounter such a joyous moment. With many things to consider, the smell of a woman has its importance on how she wants to be perceived. In a recent issue of Marie Claire, a magazine that provides fashion tips for middle-aged women features an exaggerating, but relatable advertisement of a Mon Paris fragrance appealing to the senses and desires of mature women. The Yves Saint Laurent Mon Paris fragrance advertisement effectively persuades affluent women to acquire their product because of its “Parisian” setting, deeply romantic color scheme, and use of intimate sexual imagery. To begin, the Mon Paris advertisement captures the interest of high-class women to purchase the fragrance by its charming setting of Paris. The sky in the advertisement appears to transition to dusk, a reflection of the change from more serious to peaceful and relaxed. This type of scenario is inviting older women to a stress-free setting that stimulates calmness. Wealthy women are often preoccupied with their busy lives and they look forward to that next moment of relaxation. The Eiffel tower is blurred in the background but clearly shows the upcoming romance and sensation of lowered discretions in the “city of love”. The gentle twinkling lights are precariously placed throughout the city surrounding the Eiffel tower and at the forefront is an intertwined couple caressing each other upon a cool stone rooftop. The city lights seem to reflect a positive feeling of kindling the romantic flame. The arousing details of the setting strongly impacts well-established women to expand their travel plans with this sweet aroma in mind. The attractive couple admiring one another on the rooftop sets a mood for the viewer to be open-minded and take exciting risks. The overwhelming feeling of being elegantly risqué and showing passion is promoted by the imagery of the advertisement which directly advocates toward affluent women looking for a romantic escapade. All in all, the enchanting setting captures the attention of affluent women by teasing them with ideas of romantic grandeur. The next tactic used to evoke affluent women into purchasing the Mon Paris fragrance is the infatuating color scheme used in the advertisement that sets the mood for these women by appealing to their inner desires. At the first page the noticeable light skinned model with ocean deep blue eyes is seen with moderate makeup that gives her a natural and seducing firm look. The eyeshadow is a sharp black matching her business casual attire, along with her warm pink lipstick and gleaming silver earrings, relating to sophisticated women that present a set of muted colors and an organized look. Seeing these color combinations invigorates the minds of affluent women by making them feel positive, stimulating their senses, releasing happy memories and reflecting on how they think about themselves. Furthermore, the purple hues of the sky that envelops most of the advertisement represent feelings of royalty, compassion, and mystery. The soft pink streaks at the horizon mixed with the purple attract and meet the pure see-through pink bottle of the fragrance with a silver spray top conveying a loving energy increasing positive feelings of affluent women. The grey stone rooftop that the couple in the advertisement are laying on and the dark colors used possess a relatable symbol of elegance, professionalism and sophistication that upper-class women identify with. Altogether, the coloration of the advertisement connects and attracts mature women into buying the fragrance fitting their persona. Another persuading contribution to the advertisement is the intense portrayal of sexual imagery that successfully arouses affluent women by its public display of affection. The model in the advertisement is looking directly into the eyes of the consumer enticing wealthy women into the resemblance of their powerful femininity by having a strong focus. This transfer of positive feelings is especially significant to these women because they aspire to be confident and sexually assertive. The female model is warmly being embraced by a Peruvian looking male that is delicately kissing her cheek leading down to her neck with his masculine hand wrapped around her open-breasted blazer. The closeness of the couple in the advertisement shows trust and intimacy that can be perceived to be obtained through the Mon Paris fragrance. This ensures that affluent women who wear the fragrance will get a feeling of sexually revitalizing satisfaction from the aroma. At the same time, the way that the female model purses her lips reflects the way mature women carry their sexuality through upholding a classy attitude. The sexual imagery energizes affluent women by appealing to the lure of sexual intimacy and confidence.Collectively, a romantic night in Paris is one of many fantasies that affluent women desire and this dream of a wonderous sensual encounter is proposed by an enchanting scent. The designer fragrance Mon Paris effectively utilizes a well-known symbol of romance, deep soothing color palettes, and sensual content to provoke the desires of mature women. Gone is the day of dating apps, social sites, and match makers, imagine a fragrance is all a person needs to find a romantic encounter. Works Cited Advertisement for Yves Saint Laurent Mon Paris. Marie Claire, Oct. 2018, pp. 3-4. ................
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